Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Within this plan, you’ll identify your target audience and coordinate messaging to reach them effectively.

Marketing Strategy 73

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 73

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale. Fortunately, creating a B2B content marketing plan is not rocket science. Ready to get started?

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. The biggest challenge lies in finding email marketing ideas that resonate with your target audience.

Email Marketing 102

Email Marketing Whitepaper Marketing Marketers 102

Digital Marketer

JULY 7, 2023

As a marketing mogul, you’re probably no stranger to the importance of creating content that stands out and keeps your reader hooked. but let me reacquaint you with ChatGPT, everyone’s new favorite AI-powered content marketing assistant. Want to get certified in Content Marketing? Always remember: ChatGPT + Human Element = GOLD.

Marketing Strategy 81

Marketing Strategy Content Marketing Marketing Marketers 81

Hubspot Marketing

APRIL 21, 2022

The marketing team can then align the goal to build trust, and apply it to their marketing portfolio. Content mapping helps you plan for content creation that supports the customer journey and creates a more cohesive, personalized customer experience. Image Source. Why is content mapping important? Content Mapping Template.

Price 145

Price CRM Marketing Marketers 145

Marketing Insider Group

APRIL 6, 2021

With content marketing. The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways. This one’s a given.

Content Marketing 133

Content Marketing Customer Marketing Marketers 133

AWeber

OCTOBER 24, 2023

Include the following elements in your business plan: Executive summary Company description and mission statement Your business goals Market and competitive research List of services you will offer Financial plan Put a plan in writing -- before you get started -- to boost the chances of success for your coaching business.

Non-Profit 82

Non-Profit Transform Price Health 82

Hubspot Marketing

MAY 30, 2022

And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. To help those of you looking for a way to sharpen your skills, we've put together a detailed list of ways you can start using Excel to simplify your marketing tasks.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Neil Patel

SEPTEMBER 3, 2021

Bringing together different team members virtually isn’t easy, and it takes good planning. Develop a Marketing Plan. Every event needs attendees, and the only way to attract attendees is to market your event. You’ve got to be proactive and focus on your marketing plan. Email Marketing. Social Media.

Marketing 138

Marketing Marketers Price Education 138

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Digital Marketer

NOVEMBER 17, 2022

More established businesses changed their attention from traditional marketing to digital marketing. And that’s why having a thorough digital marketing strategy is more important than ever. However, for digital marketing success, It needs a set of instructions, certain objectives, and effective strategies.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions.

Marketing Strategy 127

Marketing Strategy Content Marketing Marketing Marketers 127

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Within this plan, you’ll identify your target audience and coordinate messaging to reach them effectively.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator Customer loyalty Marketing 52

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Transform 77

Transform User-Generated Marketing Marketers 77

OnPassive Marketing

APRIL 22, 2022

Creating a marketing funnel that converts is vital for any business. What is a marketing funnel? A marketing funnel is a tool that can help you plan and track your marketing efforts. How to c reate a marketing funnel. You can use several simple strategies to create a successful marketing funnel.

Social Media Marketing 58

Social Media Marketing eBook Marketing Marketers 58

Adobe Experience Cloud Blog

MAY 6, 2014

Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. What are the elements of a well-run content marketing machine? That’s why we’ve created a handy (and interactive) template, our Content Marketing Tactical Plan —to help you put some structure behind your content plan.

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 23, 2014

And, it made me think: since we’re always searching for perfection in every area of our lives, what would the equivalent diagram of a “perfect marketing team” look like? They decide how you should position yourself to a particular audience and define the right marketing mix. MOPS or Marketing Operations is your center of excellence.

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Adobe Experience Cloud Blog

APRIL 11, 2014

Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year. In fact, when it comes to your marketing activities, planning is a continual, on-going activity – in order to be responsive, marketers are called upon to constantly review and reconfigure their plans.

Market Trends 134

Market Trends Thought Leadership Marketing Marketers 134

SocialPilot

JANUARY 5, 2024

Marketers have constantly been using social media hashtags to boost brand visibility. But lately, a lot of marketers feel that hashtags are obsolete and refrain from using them. Despite its vast popularity, marketers are still confused about the use of hashtags. The negative impacts of hashtags marketing.

eBook 72

eBook User-Generated Branding Marketing Plan 72

Lynton Web

FEBRUARY 9, 2022

This blog will dive into what goes into building a successful demand generation strategy and why you should add one to your marketing plan. If you’re looking to establish yourself as a leader or authority in your market, you need a strong demand generation strategy to create a foothold. Find a marketing partner.

eBook 52

eBook Education Marketing Plan Digital Marketing 52

Rock Content

JUNE 30, 2020

In this article, we are going to show you how to do so in the following topics: Content Marketing: where do we stand? Content Marketing: where do we stand? In 2019, the revenue spent on marketing in the US alone was over US$ 197 billion. Out of this considerable amount, 40% was dedicated to Content Marketing.

Whitepaper 80

Whitepaper eBook Transform User-Generated 80

Litmus

FEBRUARY 19, 2020

To be truly successful, marketers need to break out of their silos and use the power of email across channels. Understand what’s trending in digital marketing ?. Email’s role in the digital marketing mix. Where does email fit into the ever-changing digital marketing world? Our friends at HubSpot have you covered.

Market Trends 71

Market Trends Digital Marketing Email Marketing Marketing Mix 71

Rock Content

OCTOBER 12, 2015

It’s no surprise that digital marketing is constantly evolving and adapting to the trends that appeal to our target audiences. Through testing different approaches, marketers can get a sense of what works best for their demographics. In comparing successes and shortcomings, marketers often lack access to industry data.

Social Media Marketing 98

Social Media Marketing Marketing Marketers B2C 98

Martech

APRIL 1, 2022

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Download the ebook (no registration required). There’s a big misconception in agile marketing and that’s, “We’re agile—we don’t have to plan.” Could your marketing plan also be irrelevant if it’s too detailed too soon?

Marketing Plan 104

Marketing Plan Marketing Marketers User-Generated 104

Sachs Marketing Group

JUNE 21, 2023

Digital marketing is the knight in shining armor for increasing brand awareness. By utilizing strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing, you can reach a larger audience and make a lasting impression. What Is Brand Awareness in Digital Marketing?

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Duct Tape Marketing

JUNE 18, 2017

5 Steps to Restart, Recharge and Revive Your Marketing Right Now! written by John Jantsch read more at Duct Tape Marketing. See, I had spoken with her towards the end of last year and she was pretty excited about her new marketing plan for the year. So I told her all she needed to do was restart her plan.

eBook 65

eBook Marketing Marketers Marketing Plan 65

Duct Tape Marketing

SEPTEMBER 27, 2018

The Seven Steps to Marketing Success – How to Build a Marketing System written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on Building a Marketing System. The key to an effective marketing approach is creating a marketing system.

Customer Journey 63

Customer Journey Marketing Marketers Energy 63

Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. B2C and B2B content marketing is more than just running a blog, though.

Marketing Plan 96

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 96

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? required) to prove it.

Telemarketing 73

Telemarketing eBook Inbound Marketing Customer loyalty 73

Scoop.it!

DECEMBER 29, 2022

You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. This example is an interesting blog post on insightful SaaS marketing strategy. It is a chance to make a lasting first impression on anyone struggling with SaaS marketing. That’s where email marketing comes in.

Entertainment 84

Entertainment Customer Journey Education Customer Acquisition 84

Adobe Experience Cloud Blog

DECEMBER 10, 2015

Next year, don’t miss out on the millions of shoppers who are paying attention, engaging, and spending—plan a cyber week campaign into your marketing plan that matches your brand and maps to your goals, and use data to drive which days you offer the best deals. Cross-Channel Marketing Is a Must. Experience is Everything.

Shoppers 91

Shoppers Thought Leadership Retail Direct Mail 91

Rock Content

MAY 25, 2020

In a scenario where the average user attention span is only 8 seconds , you need to captivate the visitor if you want to create an efficient Digital Marketing plan. Within your Content Marketing strategy, you need to find ways to make your content and campaigns more attractive. What is an interactive map?

User-Generated 91

User-Generated eBook Education Digital Marketing 91

Rock Content

APRIL 27, 2020

Digital Marketing is, definitely, the main ally of companies that seek to increase their results on the Internet. Success in online marketing efforts depends on the qualification of employees and the strategic decisions made by managers. To help you optimize your brand results, we have created this Marketing Automation guide.

CRM 62

CRM Customer Acquisition User-Generated Marketing 62

Hootsuite

NOVEMBER 14, 2022

Bust out your marketing plan and let’s go. Affiliate marketers share links to products or services and earn commissions when someone buys through that link (or via unique coupon code). Affiliate marketing is a snowball effect. A few important rules to follow for affiliate marketing: Always disclose your links.

Branding 112

Branding Affiliate Marketing eCommerce Social Media Marketing 112

Duct Tape Marketing

AUGUST 6, 2014

In Sales & Marketing, Zero Dark Thirty is 30 Minutes Too Late written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. … It’s guest post day here at Duct Tape Marketing and today’s guest post is from a member of the Duct Tape Marketing Consultant Network - Kurian M.

Direct Mail 62

Direct Mail Advertising Advertisers eBook 62

Duct Tape Marketing

JULY 13, 2012

Over the years I’ve worked with a lot of consultants and coaches teaching them how to market their businesses. I’ve spent twenty-five years learning how to build my marketing consulting and coaching business and even developed a network of independent marketing consultants and taught them how to build their businesses.

eBook 60

eBook Marketing Marketers CRM 60

Rock Content

JULY 28, 2020

This feature can be applied to various types of content, such as internal reports, ebooks, videos, online courses, data visualization , and several other options used in Digital Marketing. A timeline infographic is a widely used resource in Marketing, principally to illustrate planning and results over a period.

eBook 75

eBook Marketing Plan Digital Marketing Promotion 75