eBook Product Whitepaper 
Sprout Social
NOVEMBER 11, 2020
When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.
Hubspot Marketing
MARCH 14, 2018
The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. In tech, a whitepaper usually describes a theory behind a new piece of technology. In tech, a whitepaper usually describes a theory behind a new piece of technology.
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Sprout Social
NOVEMBER 4, 2024
Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. For example, a three-minute video based on an eBook may work well for YouTube, but is likely too long for X (formerly Twitter).
Rock Content
JUNE 5, 2020
Content Marketing is a strategy that has been helping many companies to increase market share and authority, in addition to educating the market about their product or services. The most popular are ebooks, infographics, videos, and blog posts. We’ll cover the following points: What is an interactive white paper?
Search Engine Land
JULY 23, 2024
Social media platforms are then explored for additional information about the company, products, services and reviews. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads.
Marketing Insider Group
FEBRUARY 17, 2021
With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Rather than only churning out traditional forms of content (like white papers and blog posts), try transforming some content pieces into interactive infographics, quizzes, calculators, or assessments.
Marketing Insider Group
APRIL 21, 2021
With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? What will be worth their time? Choose a Theme.
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