Backlinko

JULY 1, 2025

Think quick tips, transformations, or behind-the-scenes peeks. Signals like your average rating, number of reviews, and how recent they are all affect local SEO and buyer trust. Like a discount, template, or ebook. Next, read our small business SEO guide to learn how to build authority and improve your online visibility.

Marketing

Lusha

DECEMBER 9, 2024

That’s the magic of inbound, and it’s transforming how businesses find new customers. Create top-notch content that speaks to your target audience, make sure search engines can easily find your website (that’s SEO), and connect with potential customers on social media. What Exactly is Inbound Lead Generation?

CRM

Backlinko

MARCH 25, 2025

They use display advertising and sell multiple machine learning ebooks and tutorials. Even the subniches like SEO and content marketing have 100% keyword difficulty. For example, Search Engine Journal (SEJ) has found success in the SEO and search marketing subniches with data-backed content written by industry experts.

Real Estate

SocialPilot

FEBRUARY 12, 2025

Google recently released the top-ranking factors for local SEO, which mentions reviews as a critical ranking factor. Boost Local SEO Its not just people but also search engines that take note of your business reviews. Moz, the SEO juggernaut, also found something similar.

Transform

Animalz blog

JULY 29, 2025

In this episode, you’ll see how Jennifer Clark’s small team produced 300 pieces of content last year, and why rethinking content’s value could transform your marketing strategy. Before Zoom, Jennifer honed her skills at TaxJar as Content Marketing Manager, turning complex tax topics into engaging, SEO-driven resources.

PR

Animalz blog

MARCH 18, 2025

” In this episode, Parthi explains why his company pivoted from SEO content tools to LinkedIn-focused social selling, and why other marketers should pay attention. As AI tools like ChatGPT and Gemini transform search behavior, Parthi recognized that AI-assisted, personality-driven content became the clearer path to revenue.

SEO

Hubspot Marketing

JANUARY 27, 2025

How is AI transforming the practice? 34% do it for SEO-related purposes. 20% are investing in ebooks. A lot of changes have rocked the practice in recent years the popularization of AI and the introduction of E-E-A-T criteria being two of the most transformative but bloggers appear to be adapting. So much more!

Transform

Hubspot Marketing

JUNE 18, 2025

Pillar pages, landing pages , lead magnets like ebooks — I love educational content. Educational resources, SEO, and organic traffic are hallmarks of content-led acquisition. It transformed cold outreach into sustainable inbound growth.” Content-Led Acquisition As a writer, I’m always partial to content-led initiatives.

User-Generated

Animalz blog

JUNE 24, 2025

This led to a tough pruning process and a new SEO governance model, making sure future work is closely tied to measurable results. Everyone says the same damn thing and everyone’s putting ebooks out there. I got to go get, extract, transform and load into this system to make it work. It cost me a crap ton to get leads.

B2C

SocialPilot

JULY 14, 2025

They act as LinkedIn’s version of SEO Tags. The State of AI-Driven Sales in 2025”) Break content into skimmable, SEO-friendly H2s Link hashtags to content themes, not just trending terms 4. EmailMarketingTips, #CustomerOnboarding) Bottom (Conversion) Push to CTA (ebook, trial, demo) Intent-based or branded hashtags (e.g.,

Real Estate

Digital Marketer

NOVEMBER 20, 2024

Monique Morrison I think with the onset of AI and how quickly it’s transforming and its capabilities, we will see that as the biggest trend. Renée Badakian AI-powered personalization is going to fundamentally change digital marketing and transform the customer journey experience. Dave Albano RPA—it’s going to transform businesses.

Digital Marketing

Adobe Experience Cloud Blog

JULY 17, 2015

Transformational Inbound Marketing. The concept of what we call transformational inbound marketing goes beyond traditional inbound marketing techniques. Additionally, transformational inbound goes beyond traditional methods with a greater emphasis on personalization and relevance. 4 Pillars of Transformational Inbound Marketing.

Transform

Adobe Experience Cloud Blog

OCTOBER 13, 2017

One source of new ideas that may come as a surprise is SEO website analytics. Use it as a chapter in an ebook. Transform the effort put into creating the content into something valuable. 3 Tools That Provide Unique SEO Website Analysis Opportunities. SEO Website Analytics Aren’t Just for SEOs and Google Analytics Experts.

Analytics

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. So, what type of projects can these two approaches be used in SEO for? the price).

Transform

Duct Tape Marketing

NOVEMBER 2, 2023

Unlocking the Power of Data: Transforming Metrics into Actionable Insights written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast , I interviewed Peter Caputa, CEO of Databox, an innovative player in the realm of marketing analytics.

Transform

Adobe Experience Cloud Blog

MARCH 11, 2014

Luckily for marketers, there are plenty of ways to give your content marketing a makeover, which you can explore in my new ebook with Marketo: Let’s Get Visual! If you wrote a lengthy ebook on a subject, why not boil down some key points in an easily digestible form? If so, try to work that theme into the ebook’s language.

eBook

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Transform old blogs into videos. What will be worth their time?

Whitepaper

Search Engine Land

JANUARY 9, 2024

We’ve turned the page on 2023, a year marked by the meteoric rise of AI-driven tools and their significant impact on the SEO landscape. As we begin to navigate our SEO strategies in 2024, it’s time to embrace these tools and supercharge our SEO tool stack. These powerhouse platforms can supercharge your SEO toolkit on their own.

SEO

Calvyn Lee Blog

FEBRUARY 20, 2024

That’s why we’ve prepared this in-depth ebook covering over 120 marketing and online advertising trends and predictions for 2024. People-Led Marketing People-led marketing is a new methodology we believe can transform marketing and sales. Social Media SEO We don’t know yet if social media will replace search engines eventually.

Market Trends

Martech

DECEMBER 19, 2023

The beauty of case studies lies in their versatility and ability to transform into articles, videos and infographics — whatever suits your audience best. This human-to-human (H2H) approach transforms a standard case study into a relatable, engaging story that resonates with B2B buyers.

Transform

Martech

APRIL 16, 2024

SEO rankings: Is your content ranking for relevant keywords your audience is searching for? Email sign-ups: Is there an uptick in newsletter subscriptions or downloads of your ebooks, indicating growing interest? Educational webinars and ebooks Goal : Offer deep dives into relevant topics, showcasing your expertise.

Customer Journey

Rock Content

OCTOBER 12, 2020

Another classic example is the ebook. Remember that ebook about a relevant subject that presented a great download rate? Yes, it is possible to transform your regular content into interactive content. The application of SEO techniques is essential for any Digital Marketing strategy that aims for success. Bigger reach.

eBook

Hubspot Marketing

MARCH 18, 2020

Want to know how you can transform your marketing department to become an inbound lead generating machine helping your sales team KILL it and grow your business? Skills needed: Content creation, graphic design, basic SEO knowledge, social media management, project management. Here's how: Talent. Social Media Team.

Inbound Marketing

Rock Content

JULY 28, 2023

So, let’s dive in and discover the transformative potential of interactivity in modern marketing. I’m talking about interactive ebooks, calculators, infographics, assessments, and so on. Users can click to view more information in subtopics they like the most in ebooks and infographics, for example. No coding is needed.

Marketing Strategy

Scoop.it!

MARCH 10, 2022

You need several different types of content for content marketing campaigns like ebooks, landing pages, blogs, articles, and more. GPT-3 or third generation Generative Pre-trained Transformer is a neural network model trained to generate written content. This showcases how NLP and GPT-3 technologies are transforming content marketing.

Content Marketing

Marketing Insider Group

JUNE 22, 2020

Having this thought process lets you transform. Key Steps to Transforming into an Audience-centric Strategy. Buyers search heavily, so SEO matters. If a buyer completes a form for an awareness level ebook, they are information-gathering. SEO also matters in early-stage content. You achieve this by knowing them.

Market Trends

Martech

APRIL 28, 2023

Some of the tools marketers use for keyword research include Google Keyword Planner, Google Search Console, Semrush and Surfer SEO which integrate AI into the platform. Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. Up to 44.5%

Whitepaper

Hubspot Marketing

JANUARY 31, 2017

And if AI is already transforming the way we want customer service, how else could it change our jobs as marketers? SEO marketers focus specifically on search engine algorithms to get their content ranking on the first page of search results. Why Artificial Intelligence Matters for Marketers. Supervised Learning.

Transform

Unbounce

APRIL 23, 2019

E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Now's a good time to invent the new ebook. Or, just keep them handy for the next time you want to try something more interesting than creating another ebook or webinar. This s**t works, until it doesn't. Get creative.

Direct Mail

Neil Patel

SEPTEMBER 21, 2020

Another thing that’s different about NP Digital is the fact that we don’t separate technical SEO from content marketing. SEO — technical, on-page, off-page, local, etc. With Seer Interactive, their approach is SEO heavy. Distilled – Best for Technical SEO. Technical SEO. Budget: $10,000+.

Content Marketing

Duct Tape Marketing

SEPTEMBER 10, 2013

For example, we know that a marketer who downloads an ebook on SEO and Pinterest is likely seeking help “getting found” using social media. The same tools and tactics that have helped us transform how people are marketed to can and will transform sales, and that’s why I’m ecstatic about the context-driven sales.

Transform

Rock Content

AUGUST 25, 2020

It adds the current digital transformation context, marking the technical and cultural transition from traditional to digital processes. The arrival of online advertising tools, in particular Google AdWords (Google Ads, nowadays) and Google AdSense, transformed the browsing experience. In his publication on Marketing 3.0,

Transform

AWeber

NOVEMBER 22, 2023

Step 1: Create a valuable, helpful ebook, tips list, or other type of lead magnet. Step 2: Create a landing page that offers a free download of your ebook or tips list to people who sign up for your email newsletter. For example, Coaches Natalie and Joeel Rivera offer transformation-based courses on Udemy.

eBook

Search Engine Land

JUNE 26, 2024

Conversely, you can aggregate several related blog posts into an ebook or a comprehensive guide, providing a deeper dive into a topic your audience cares about. Dig deeper: SCAMPER your way to better SEO and content marketing ideas 3. This boosts the content’s relevance and its SEO value, drawing in traffic from organic search.

Gen Z

Hubspot Marketing

JANUARY 13, 2023

This can be an ebook , a course, or a template. HubSpot Ebook Templates. Content: While the download of a coupon shows an individual has a direct interest in your product or service, content (like an educational ebook or webinar) does not. Once you do, you’ll transform your lead generation into customer generation.

User-Generated

Rock Content

NOVEMBER 11, 2020

It is a phenomenon that results from the connectivity reached by digital transformation , which has allowed clients to connect directly with brands using the internet. If you employ a good SEO strategy and thus attract users to your portal, you must ensure that they are interested in the experience. A common example involves ebooks.

Branding

Scoop.it!

NOVEMBER 22, 2022

The content formats that can best serve the purpose of educating prospects include while allowing you to target the right audience include: Blog posts Social media content Ebooks Whitepapers How-to videos Interactive content, such as quizzes, calculators, or questionnaires. Create Ebooks. Which keyboard has the best wrist rest?

Whitepaper