Hubspot Marketing

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service.

Shoppers 145

Shoppers Energy eBook Promotion 145

Neil Patel

JANUARY 8, 2021

In other words, you need an effective YouTube search engine optimization or “SEO” strategy to maximize your chances of: Appearing in video search results Reaching the right audience Converting users into subscribers and, ultimately, paying customers. If you’re totally new to SEO, you might find this video helpful.

User-Generated 143

User-Generated Key Performance Indicator Shoppers eBook 143

Scoop.it!

SEPTEMBER 7, 2022

One good tip from us is to use a nice cover for your ebook or case study. Some of the best ways to consolidate your content for SEO are to delete all the irrelevant, outdated and thin content and focus on a long-form copy that actually helps people solve a specific problem. Write more blogs. LinkedIn slides.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Customers.ai

JANUARY 26, 2024

All you need to do is drag-and-drop your marketing creative (images, headlines), content assets (e.g. eBooks, whitepapers), and the audience segments you created in the platform and hit ‘Launch’ to execute hundreds of campaigns at once. What is the role of SEO in B2B marketing?

CRM 111

CRM User-Generated Analytics Marketing 111

Marketing Insider Group

NOVEMBER 15, 2021

In 2022, content marketing will continue to influence marketing and business in a bigger, and more impactful way. From their social media presence, to email nurturing , to their blogs and ebooks, there is endless information within these names. So, without further ado; The Top 25 Influencers in the World of Content Marketing.

Content Marketing 91

Content Marketing Marketing Marketers Thought Leadership 91

Hubspot Marketing

MARCH 4, 2019

As such, it’s an incredible tool for collaboration, but also for writers who are working on longer form content (such as books or ebooks). Yoast is one of my favorite tools for writing SEO-focused content. Ahrefs is my personal favorite SEO tool, and I use it just about every day. Grammarly has changed the game for me.

Content Marketing 109

Content Marketing Analytics Marketing Marketers 109

Exposure Ninja

JUNE 23, 2022

There’s plenty of data in support of adding digital marketing to your existing strategy. According to recent statistics : 70% of marketers invested in SEO in 2021. 56% of marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Power Digital Marketing

JANUARY 20, 2019

What It Does: SEMrush is an all-in-one digital marketing suite with services including SEO (search engine optimization), PPC (pay-per-click advertising), keyword research, competitive analysis, content marketing and more. Cons: Limited access to platform. Currently only available on one platform. 2. SEMrush. 3. TubeBuddy.

Marketing 40

Marketing Marketers User-Generated Analytics 40

Calvyn Lee Blog

DECEMBER 3, 2023

From an SEO perspective, it also gave us loads of domain authority websites to reference and link back to, boosting rankings. Guide Customers with Educational Content Education content represents another powerful B2B digital marketing tactic. But they stopped focusing on B2B SEO, and competitors caught up displacing them.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. But it is also photos, illustrations, infographics, graphs and tables, captions, and—the most powerful of all—video.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Hubspot Marketing

OCTOBER 27, 2022

Plus, we'll explore some examples of effective content marketing strategies for inspiration. To achieve this, you might implement a content strategy that focuses on SEO to increase your website's visibility on the search engine results pages (SERPs) and drive traffic to your products or services. Here it is. Define your goal.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Hubspot Marketing

MAY 26, 2023

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

eBook 142

eBook Promotion User-Generated Inbound Marketing 142

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. DemandSage) 49% of marketers believe organic search yields the best ROI. (BKA seconds over the past two decades.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Marketing Insider Group

FEBRUARY 2, 2021

Quick Takeaways: Before choosing digital marketing channels for your business, you must understand your primary objectives, audience, competitors, and budget. Content marketing and SEO are two channels virtually every marketing team should use to build a strong online presence. Search Engine Optimization (SEO).

Digital Marketing 109

Digital Marketing Whitepaper User-Generated eBook 109

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. We'll talk more about these specific digital marketers in a minute. By and large, digital marketing is a more cost-effective solution and provides unique opportunities to ensure you get the most bang for your buck.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Exposure Ninja

NOVEMBER 13, 2023

You’re working with a marketing agency but you’re not totally sure what they’re doing and whatever it is doesn’t seem to be getting you leads You’ve been losing more leads to competitors. Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. Looking to take a deeper dive into law firm SEO?

Law 52

Law User-Generated Digital Marketing SEO 52

Marketing Insider Group

OCTOBER 18, 2021

We’re talking high-quality, user-focused, SEO optimized, unique, innovative content that grabs attention and converts web visitors into paying customers. You can start with SEO keyword research and a current content audit, then build from there. Create videos. Always be extremely intentional with your blog content.

Customer Acquisition 132

Customer Acquisition Content Marketing Customer Whitepaper 132

Marketing Insider Group

MARCH 28, 2024

Content upgrades are additional resources, such as an ebook, within a blog post. Posts with high views and high conversion rates can be easily turned into a short ebook, checklist, or worksheet to drive even more sales. Unfortunately, many companies put their SEO trust in the wrong hands: the web developers and application engineers.

eCommerce 84

eCommerce Shoppers User-Generated Promotion 84

Marketing Insider Group

JANUARY 19, 2021

That’s why many businesses outsource their content marketing – so they can focus on their business and leave the legwork to those who live and breathe SEO and content creation. Skip more expensive strategies like paid ads and video marketing until you can afford them. SEO Isn’t a Priority. Pillar pages. Checklists.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. Content Marketing Content marketing consists of any content you create as part of your marketing efforts.

PR 52

PR Marketing Marketers User-Generated 52

Rock Content

MAY 5, 2020

The objectives may be achieved through different types of content too, like blog posts, ebooks, infographics, videos, quizzes, templates, datasheets, and so on. Content Marketing is oriented by a funnel , that also influences the type of content to be used. SEO (Search Engine Optimization). SMM (Social Media Marketing).

Digital Marketing 86

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 86

Lynton Web

DECEMBER 21, 2021

Use various resources like blogs, ebooks, infographics, social media and videos (see below) to deliver your messages. According to HubSpot , short-form content is the second most effective trend marketers are using, and with YouTube being the second most popular search engine, you need to get into video marketing.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketing Marketers 52

SMA Marketing

MARCH 16, 2023

Here are the Content Marketing Strategies You Can't Ignore Write Blog Content A well-written blog article will clearly convey your message to your reader and search engines. By utilizing SEO best practices, you will increase your content's opportunities to show up in search queries for different keywords relevant to your industry or niche.

Marketing Strategy 52

Marketing Strategy Content Marketing User-Generated Marketing 52

Sprout Social

JULY 9, 2020

Content marketing involves using content to provide value to the receiver in an informative and strategic way. Content encompasses everything from ebooks to webinars to blog posts. The marketing portion is how you distribute it, which channels you use and the subsequent metrics that are produced. Let’s break down the phrase.

Content Marketing 115

Content Marketing Manufacturing Marketing Marketers 115

Marketing Insider Group

SEPTEMBER 14, 2020

HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. 72% of marketers say that content marketing sparks engagement growth. SEO and Organic Search Stats. Approximately 64% of marketers invest in SEO strategies and tactics. Video Marketing Statistics. Optinmonster).

Digital Marketing 107

Digital Marketing Marketing Strategy B2C Marketing 107

Sprout Social

JULY 9, 2020

Content marketing involves using content to provide value to the receiver in an informative and strategic way. Content encompasses everything from ebooks to webinars to blog posts. The marketing portion is how you distribute it, which channels you use and the subsequent metrics that are produced. Let’s break down the phrase.

Content Marketing 90

Content Marketing Manufacturing Marketing Marketers 90

Exposure Ninja

JULY 5, 2023

Long-term gains: Unlike paid ads that vanish once the campaign ends, content marketing keeps working its magic long after you hit “publish.” ” It’s the gift that keeps on giving, with lasting SEO benefits and the potential for evergreen content that remains relevant over time. But here’s the kicker.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Let’s reiterate the major advantages that apply to the B2B market: Drive traffic to your website. State of Video Marketing Survey , Wyzowl 2017).

User-Generated 130

User-Generated Inbound Marketing Whitepaper Email Marketing 130

Marketing Insider Group

DECEMBER 8, 2020

Lastly, while moment marketing is a great way to stay relevant or go viral for a certain duration, coming up with evergreen topics in your niche is a sure way to get noticed no matter what stage your potential clients are in the sales funnel. Ramp Up Your Video Marketing. Plus, it never goes out of style. Stay on Top of Google.

User-Generated 142

User-Generated CRM Marketing Marketers 142

Marketing Insider Group

MAY 27, 2020

This includes taking stock of your website traffic, mailing list contacts, social media accounts and followers, and all content assets on both your own site and other sites, including blog posts, infographics, ebooks, videos, and any other type of digital content. Content marketing. Email marketing. Video marketing.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Rock Content

JUNE 27, 2023

Search Engine Optimization (SEO) One of the most powerful ways of bringing constant visibility to your brand isn’t paid. The techniques, actions, and tools that make your brand climb those spots are called Search Engine Optimization , or SEO. Thus, SEO is essential when it comes to Digital Marketing for small businesses.

Marketing Strategy 40

Marketing Strategy User-Generated Marketing Marketers 40

Content Marketing Institute

JUNE 20, 2018

Don’t be deceived by the 2018 reference in Brian Dean’s SEO Tools: The Complete List (2018 Update). Evergreen #content tip: @backlinko updates its #SEO tool guide annually so it remains fresh. Secureworks executes a quality eight-minute video interview in The Future of Cybersecurity: Securing the Digital Transformation.

Transform 107

Transform B2C SEO Content Marketing 107

AWeber

AUGUST 22, 2023

eBooks, webinars, blog posts, videos, social media threads. If they attract potential customers, we call it content marketing. And only 7% more content marketers reported that their content marketing generated more leads than last year. Ahrefs is a suite of SEO tools designed for better research and insights.

Price 87

Price User-Generated eBook SEO 87

Rock Content

OCTOBER 8, 2020

Companies that have known how to place video content in their strategies have achieved great results. However, there is still time to explore opportunities in video marketing. This article will show how video consumption had a great increase in quarantine and how this can be important to your Digital Marketin g strategy.

Video Marketing 49

Video Marketing Marketing Strategy User-Generated eBook 49

Sprout Social

FEBRUARY 21, 2022

Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. If you have the budget for paid ads, stay competitive against Facebook’s organic reach and other brands’ paid content by turning your videos into ads. Write a blog post.

Thought Leadership 142

Thought Leadership Gen Z Real Estate Education 142

Moz

JANUARY 17, 2021

Video marketing is another tool to draw in B2B leads. It’s gone from strength to strength, especially in the last few years, with 87% of businesses using video as a marketing tool. eBooks, white papers, and webinars make for great gated content. There are a variety of channels available to get qualified leads.

Whitepaper 65

Whitepaper B2C eBook Email Marketing 65