Remove eBook Remove Target Market Remove User-Generated Remove Whitepaper
article thumbnail

[New Report] Why Your Audience Doesn’t Care About Your Efficiency (and How Personalization Can Save You)

Rock Content

TL:DR The Problem: A Content Crisis in a Crowded Marketplace Attention spans are short and generic content blends into the noise. Search engines prioritize “helpful content” that addresses user intent. Many marketers struggle to brainstorm new content ideas and generate engagement.

article thumbnail

7 Digital Marketing Services Every Business Needs

Marketing Insider Group

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Why Spend Your Budget on Digital Marketing Services?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 Ways to Establish Yourself as an Industry Thought Leader

Hubspot Marketing

It’s an important question: If you can become a trusted voice in your market, you’ve got a leg up on capturing the interest of your target market. Publishing longer-form content such as ebooks, whitepapers, and even webinars shows prospects and customers that your knowledge about given topics expands beyond 600-word blog posts.

article thumbnail

The B2B Startup Guide to SaaS Marketing

Marketing Insider Group

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. Add email to your content marketing arsenal.

article thumbnail

GPT-4 vs. Google Cloud: Performance comparison on 9 SEO tasks

Search Engine Land

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Social comments analysis Scrape customer-generated comments from platforms like YouTube, TikTok, X and Facebook.

Transform 134
article thumbnail

How To Create Killer Content: Speak To A Customer

Marketing Insider Group

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Any advice for small business marketers? Talk to a customer!

article thumbnail

How Content Marketing & PR Combined Can Generate Leads

Hubspot Marketing

While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Current Challenges in Lead Generation. How Content Marketing and PR can Work Together. PR and content marketing are two sides of the same coin.

PR 104