Animalz blog

JUNE 3, 2025

Instead of making broad educational content, her team puts energy into strong opinions and thought leadership. At the enterprise level, you need content, creative, product marketing, and demand generation working together. whitepapers and find out how to set the new benchmark for your industry. No one can work alone.

Advertisers

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Author: Sesame Mish B2B lead generation is a huge topic. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. Ask users to sign up, share, or follow. Co-Brand/Co-Author Your Ebook.

Whitepaper

Hubspot Marketing

MAY 26, 2023

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. In order to be successful, your offer must be compelling enough that it practically begs users to opt-in.

eBook

Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? The fact is, many of the leads generated by such offers are fake (i.e. Are the leads you’re gathering really worth the damage to your user experience?

Whitepaper

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. 85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%).

Whitepaper

Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

You can run surveys on your website asking specific questions from users who visit your site. An example of one would be an exit survey for when users leave the site. It’s always good to have a quick look at your competitor sites to see what their users care about. What content is generating Sales? - Interviews.

Content Marketing

Adobe Experience Cloud Blog

MARCH 28, 2017

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Promote Content Across Your Website. It just makes sense.

Promotion

Adobe Experience Cloud Blog

APRIL 20, 2017

Marketers aren’t just expected to generate more leads, they’re also being asked to create more engaging experiences that convert visitors every time. It can come in many forms–a knowledge quiz, persona assessment, a poll, or a dynamic ebook or whitepaper with questions layered in. That is, of course, far easier said than done.

Whitepaper

Marketing Insider Group

SEPTEMBER 28, 2020

Build thought-leadership and credibility. Value-building content includes: Infographics and checklists: Generate shares and earn engagement through digestible materials that mix data with solutions. Through the consideration phase, users research and decide whether or not your brand is the right fit. Increase engagement.

Whitepaper

Adobe Experience Cloud Blog

AUGUST 27, 2014

Not only did their donations skyrocket, but they have generated immeasurable awareness about their cause. Some people prefer a whitepaper to an ebook, people would rather repost your latest infographic on Facebook than email a link to a friend. In the last eight weeks alone, The ALS Association has raised over $79 million!

eBook

Marketing Insider Group

SEPTEMBER 21, 2020

When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Downloading an ebook or white paper. Lead generation and nurturing. This is where you can engage with thought leadership posts and in-depth guides.

Whitepaper

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. What should you do with all those recorded webinars, ebooks, guides, slideshares, infographics, third party content such as analyst reports, and so on? Some Examples.

Whitepaper

Adobe Experience Cloud Blog

SEPTEMBER 23, 2014

Every email, after all, is content , and should be approached with the same standards as your blog posts, ebooks, and other assets. If your demand generation team and your content-creation team aren’t on the same page, you’re going to have trouble implementing the tactics mentioned above. Get Teams on the Same Page.

eBook

Adobe Experience Cloud Blog

DECEMBER 4, 2012

A Twitter strategy we have used with great success was launching Promoted Tweets in timelines targeted to followers and users who were similar to our followers. Our Promoted Tweets contain timely and engaging content like contests for trips to industry events and links to thought-leadership pieces.

Whitepaper

Scoop.it!

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. For example, LinkedIn is a prime platform for HR networking and thought leadership.

Content Marketing

Adobe Experience Cloud Blog

MARCH 6, 2019

There are two primary types of landing pages, and each has significant benefits: Hub-style landing pages: These pages contain multiple offers—infographics, ebooks , videos, whitepapers, and more. And while they attract a lot of eyeballs, they generally result in fewer conversions. Vary your landing pages according to your goals.

Whitepaper

Adobe Experience Cloud Blog

JULY 20, 2009

So now information is delivered through a mix of video, digital documents, podcasts, flash demos and eBooks. I've effectively turned our company inside-out, and now whenever we generate a new piece of content, not only do we post it to our web site, we also post it to sites such as YouTube, Vimeo, Scribd, Slideshare, LinkedIn and Twitter.

Thought Leadership

Hubspot Marketing

SEPTEMBER 30, 2022

Ready to level up your leadership? While your style and substance may vary, these 10 tips can help boost your thought leadership strategy. Launching a blog that covers important topics relating to the industry in which you're selling is perhaps the best way to establish and uphold your image as a thought leader.

Thought Leadership

Marketing Insider Group

APRIL 19, 2021

From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. That’s why SaaS companies win with content marketing.

Whitepaper

Adobe Experience Cloud Blog

NOVEMBER 25, 2015

Author: Anna Talerico It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to circulating as much information about their brands as possible. and provided an interactive quiz to let users choose their own adventure.

Whitepaper

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership

Adobe Experience Cloud Blog

JULY 19, 2016

As very few organizations claim content creation as a core competency, many are wondering how they should go about developing all of these new ebooks, newsletters, blog posts, videos, and images required to engage today’s buyer. Hack #4: Encourage User-Generated Content. User-generated content is valuable in more ways than one.

Thought Leadership

CXL

MAY 27, 2022

Done right, demand generation can supercharge growth. Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. That’s why you need a demand generation strategy. The state of demand generation in 2022. Demand generation works best with a plan.

Thought Leadership

Marketing Insider Group

DECEMBER 1, 2021

Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. Of course you probably have some product engineers and customers service or sales people who love your space and want to create thought leadership too.

Market Trends

Marketing Insider Group

FEBRUARY 2, 2021

Do you want to: Become a thought leader in your industry? Nurture and generate high-quality leads? Using standalone platforms like LinkedIn or Instagram for marketing may not pay off as well as a killer content marketing strategy that includes weekly blogging, quarterly ebooks, and SEO. White papers. Make sales?

Digital Marketing

Adobe Experience Cloud Blog

MAY 27, 2016

B2B brands that blog generate 67% more leads per month than those that don’t. SEO can make one of the biggest impacts on lead generation and can easily be one of the most cost-effective channels for new lead acquisition. Faster load times and, of course, a mobile-friendly user experience are required. Social Media B2B).

SEO

Adobe Experience Cloud Blog

MAY 13, 2016

They know that your marketing team created that one whitepaper that covers exactly what their prospect needs to hear. Personalization works–in fact, a recent report by VB Insight found that 87% of companies see a lift in key metrics (conversion rates, lead generation, etc.) They search for your organization’s content on Google. .

Whitepaper

Search Engine Land

JUNE 16, 2023

The average user spends most of their journey in the messy middle of the consideration stage , making it the trickiest stage to get right and often the most neglected. Tools like Semrush or Ahrefs provide valuable insight into user search behavior but make it too easy to overlook the user needs your competitors aren’t meeting.

Whitepaper

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). The bottom line?

Whitepaper

Adobe Experience Cloud Blog

JANUARY 18, 2016

T hese are the five AdWords Display hacks you won’t find outlined in user manuals : 1. Display visitors might not even know they need your solution until you generate their awareness first, whereas Search visitors could be looking for exactly what you have to offer and buy something today. White Paper. Video/Video Course.

Whitepaper

Pam Didner

APRIL 2, 2021

Although there are many ways to classify content, here are the categories I use: Ownership: Original vs. 3rd party vs. User-generated content. User-generated content can also be content from your community members or followers. White papers. Lead magnets can be case studies, eBooks, templates or checklists.

Content Marketing

Sachs Marketing Group

JANUARY 30, 2023

When a user clicks on the ad, the law firm pays a fee to the search engine. PPC campaigns provide a cost-effective way to target potential clients and generate leads from qualified sources. PPC campaigns offer a cost-effective and highly targeted way to reach potential customers and generate leads from qualified sources.

Law

Hootsuite

JULY 13, 2023

Ultimately, any brand on social media is in the business of social media lead generation. You already know how helpful social media can be for brand awareness and engagement : today, we’re digging into just how marketers can use platforms like Facebook , Tiktok , Instagram , and LinkedIn to generate sales leads.

User-Generated

Lusha

JULY 11, 2024

The answer lies in mastering two crucial marketing strategies: demand generation and lead generation. Demand generation and lead generation are not interchangeable; they are distinct yet complementary approaches, each with its own set of goals, tactics, and metrics. Goals: What are the unique objectives of each strategy?

Whitepaper

Rock Content

DECEMBER 4, 2017

If you’re interested in reading more, our Employee Advocacy 101 ebook provides more in-depth guidance on how to set up your program. Generate more leads. Build thought leadership. According to the Pew Research Center , 74% of all internet users have a social media account. What are your objectives?

Whitepaper

TechWyse

MARCH 8, 2023

You need to change how you generate leads. Lead generation is a form of direct marketing that attracts prospective customers and nurtures them to conversion. Lead generation involves employing strategies to help you identify, engage and convert potential users interested in using your products and services.

Inbound Marketing

Lusha

JULY 17, 2024

In 2024, when things are constantly changing, lead generation is still the most important thing for any business that wants to succeed. Today’s lead generation demands a strategic, multi-faceted approach that aligns with evolving consumer behaviors. What is Lead Generation? But in this digital age, the game has changed.

CRM