Martech

AUGUST 5, 2024

Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. This could include blog posts, white papers, webinars, or infographics. By providing valuable insights, you can attract potential contacts who are seeking solutions in your industry.

Whitepaper

Hubspot Marketing

OCTOBER 22, 2024

Otherwise, your founder might just get a little too obsessed with the idea of you publishing ebooks on Amazon as the "next best marketing move." (Not That way, execs can quickly see, "Oh, we already tried that," or "We’re stopping this, and here’s why." Not speaking from experience or anything.)

eBook

Martech

SEPTEMBER 11, 2024

Take a section each quarter and turn it into an ebook featuring one topic. Most reports have a heavier cognitive load than most attention spans will tolerate at one time, so breaking the insights into smaller pieces will increase consumption. Use eye-catching graphs for monthly social media posts.

eBook

Marketing Insider Group

JULY 22, 2025

Now you publish one on “eBook vs. checklist.” Turn a webinar summary, ebook chapter, or product guide into a blog post with minor tweaks. Internal Linking Makes the Whole Site Stronger When you publish regularly, you create chances to interlink posts. Suppose you wrote a post last year on “lead magnets.” Batch tasks.

SEO

illumin

OCTOBER 24, 2024

Types of content include blog posts, whitepapers, case studies, and eBooks. Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience.

Advertisers

Martech

JUNE 25, 2025

Take a gated ebook campaign, for example. downloadable ebooks or free trials) to turn that interest into action (demand generation). Incorporating tools like webinars, gated ebooks and strategic email nurturing can help you build trust and keep your brand top of mind. Then, add gated CTAs (e.g.,

Branding

Customers.ai

JANUARY 7, 2025

Think free trials, limited-time access to premium features, or exclusive content like eBooks or templates. For ecommerce brands, a 10-20% discount on the first purchase is a tried-and-true winner. SaaS companies? But we all know that not all incentives are created equal. The secret is to match your offer to your audience.

Customer

Backlinko

DECEMBER 6, 2024

Infographics: Design visually appealing infographics to simplify complex information and make it shareable Downloadable ebooks and guides: Offer resources with valuable insights. Ask for their email when they register. Have visitors provide an email when they download them.

Customer Journey

Marketing Insider Group

AUGUST 26, 2024

Sharing evergreen content like eBooks, whitepapers, and handy checklists and deploying ads across platforms will help educate prospects during this phase, but note that you want to avoid gated landing pages. Any content you promote here should not feature a contact form.

Manufacturing

illumin

OCTOBER 24, 2024

Types of content include blog posts, whitepapers, case studies, and eBooks. Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience.

Advertisers

Duct Tape Marketing

OCTOBER 28, 2024

Agencies & Marketing Consultants: Get the Fractional CMO Agency Model ebook for just $4.99 Get the ultimate ebook to growing a Fractional CMO practice & learn our proven system.

CMO

Hubspot Marketing

JUNE 30, 2025

Contributing to long-form content projects such as ebooks. Responsibilities Build and manage a rich content/ editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). Optimizing content for search engines and lead generation.

Management

AWeber

MAY 21, 2025

Imagine this: You land on a website for the first time, and before you even consider buying, something grabs your attentiona helpful ebook, a free checklist, or a discount code. Ebooks and Guides An in-depth downloadable PDF helps your audience understand or solve a specific issue. All you need to do is enter your email to get it.

eBook

Vertical Response

AUGUST 5, 2024

Selling Digital Products Selling digital products like ebooks, templates, and printables is a lucrative way to monetize content. Bloggers, influencers, and podcasters can all leverage affiliate marketing to earn commissions by promoting products that resonate with their audience.

Affiliate Marketing

Orbit Media Studios

NOVEMBER 13, 2024

They are likely more comfortable writing case studies, ebooks and whitepapers. Experienced bloggers also write longer articles. The majority of content marketers with 10+ years of experience write long form guides. It’s ironic that the less experienced a marketer is, the less likely they are to get help from an editor.

Marketers

OnDemand CMO

JANUARY 10, 2025

Educational Resources : eBooks, webinars, white paperstheyre more than lead magnets. Video Content Is King : Humanize your brand through video. Whether its sharing insights, telling stories, or breaking down complex topics, video is the most engaging way to connect with your audience.

Thought Leadership

Hubspot Marketing

NOVEMBER 5, 2024

This is also why it’s really important to create compelling content, like case studies and ebooks. You can send those materials to help persuade team members to start a conversation with your brand. Optimizing B2B conversion rates starts with a conversation. Your B2B conversion rate strategy doesn’t have to fall flat.

B2C

AWeber

JUNE 3, 2025

Examples include free templates, helpful ebooks, or webinar recordings tailored to your audiences needs. Strategies to Grow and Maintain Your Email List Opt In Now that your foundation is set, lets talk about boosting your numbers with smart, ethical tactics. Use Lead Magnets: Offer something tangible for signing up.

Law

AWeber

JULY 9, 2024

Whether it’s selling an ebook, signing up for an event, or capturing an email address, keep your main goal in mind. The Intrepid Guide does a great job showcasing how users will experience their Italian menu ebook through the images on their landing page. Don’t overwhelm your readers by asking them to take multiple actions.

eBook

Customers.ai

DECEMBER 18, 2024

Example 2 : Visitors who download gated content like whitepapers or eBooks. Example 1 : Blog readers whove visited multiple posts. Drop them into a content-based email sequence sharing related articles or guides. Send them follow-ups showcasing how your product solves the problem discussed in the resource.

Whitepaper

Marketing Insider Group

NOVEMBER 4, 2024

These platforms can be programmed to send follow-up emails based on specific triggers, such as a customer downloading an eBook or visiting a pricing page. Tools like HubSpot have made it easier for businesses to implement automated workflows that nurture leads and manage customer relationships.

Transform

Martech

JUNE 17, 2025

Thought leadership carousel: Link to webinar recording, ebook and short video series 8. Offer highlight tiles: Small, accessible next steps like 6. Social proof and trust signals: One short client quote and/or stat from a relevant enterprise 7. About the Model: Brief summary with visual 9.

Copywriting

Hubspot Marketing

JANUARY 22, 2025

Different content marketing options , like ebooks, templates, or strategy guides, appeal to certain buyers across different marketing funnel stages. Ideally, your CTA is a specific, clear next step for your prospect: Download the ebook. Offer Type What do you want to give your prospective buyer at the end? Fill out a form. Book a demo.

Place

Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. Industry: Some industries may be more aligned with your product or service than others.

Whitepaper

Hubspot Marketing

DECEMBER 23, 2024

Try to go beyond that reference something recent, like, I saw you downloaded our eBook on digital marketing. I dont even need to tell you that you shouldnt use Dear Customer as an intro, right? Instead, use the customers name. But even thats not enough. Which part do you like the most? Tailor your messages to their interests.

Transform

Orbit Media Studios

JUNE 24, 2025

Good : toolkits, reports, case studies, free downloads, assessments, quizzes, cheatsheets Bad : ebooks, long whitepapers, webinars, generic info, contact us Some gifts have higher perceived value than others! Personality Images of faces make the site more human and more personal.

Law

Marketing Insider Group

FEBRUARY 11, 2025

A visually appealing button with a phrase like Claim Your Free Ebook makes it easy for readers to engage. Video source Use Visual CTAs to Draw Attention Incorporate visual elements like buttons, banners, or graphics to highlight CTAs. These elements stand out more than text alone and can guide readers toward taking action.

Customer Journey

SocialPilot

DECEMBER 23, 2024

Craft a compelling call-to-action for our new eBook on [topic]. Create a post offering a free [product/service] trial, encouraging sign-ups. Write a post featuring positive customer feedback about [product/service]. Design a social media post to promote our upcoming webinar on [subject].

User-Generated

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.” What is content marketing?

SEO

Sprout Social

NOVEMBER 4, 2024

For example, a three-minute video based on an eBook may work well for YouTube, but is likely too long for X (formerly Twitter). Considering the right format for each social network is key because what works for one network isn’t going to be right for another.

Whitepaper