Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Gen Z was also the most likely group to start their shopping journey on social media (5%). Why we care.

Gen Z 91

Gen Z Product Millennials Shoppers 91

Digital Marketer

JUNE 7, 2023

But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. What is Ecommerce Social Media Marketing? Let’s get started!

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 129

Gen Z Millennials eCommerce Social Media Marketing 129

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. What is TikTok ecommerce and why is it important? Delight your customers and improve conversion rates.

eCommerce 94

eCommerce Gen Z User-Generated Retail 94

Search Engine Land

MAY 23, 2024

Some interesting findings from Botify’s survey: 44% of respondents were familiar with generative search – 58% of Millennials and 58% of Gen Z were most familiar; 74% of Baby Boomers were unfamiliar with it. By the numbers. 37% of respondents tried an AI-driven search engine and found the results more satisfying.

Shoppers 89

Shoppers Gen Z Product Millennials 89

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. This applied to younger consumers as well as older generations. Dig deeper: What is ecommerce and which trends are shaping its future? Why we care. Power shoppers. Get MarTech!

Shoppers 83

Shoppers Price Gen Z eCommerce 83

Hubspot Marketing

OCTOBER 11, 2023

Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. Social shopping is the new frontier for ecommerce. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead. 2014 - Musical.ly

Gen Z 136

Gen Z User-Generated Transform Social Media Marketing 136

Econsultancy

DECEMBER 3, 2021

However, even in a sector that already had a relatively high degree of ecommerce penetration, post-pandemic the shift to online has been notable. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Neil Patel

SEPTEMBER 21, 2021

What are the benefits of BNPL for ecommerce companies? Did you know Millennials and GenZ consumers are 28 percent more likely to shop with merchants that offer a buy now pay later option? Learn more about how PayPal’s Pay in 4 can drive eCommerce growth here. Learn more here. Buy Now, Pay Later Conclusion.

Gen Z 134

Gen Z Customer eCommerce Retail 134

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Econsultancy

NOVEMBER 22, 2021

The Asia-Pacific (APAC) region boasts some of the most dynamic, innovative and fast-moving ecommerce markets: from the largest ecommerce market in the world, China; to markets with near-total internet connectivity, like South Korea, to markets with high ecommerce penetration and immense potential for growth, like Indonesia.

eCommerce 52

eCommerce Gen Z Fashion Retail 52

Econsultancy

FEBRUARY 18, 2022

Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers. According to Forrester data, nearly a third of Gen Z say that they unfollow, hide, or block brands on social media at least weekly (if they feel they are disingenuous).

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Econsultancy

JANUARY 27, 2022

Accenture research from early this year forecasts that shopping on social media will grow three times as fast as ecommerce itself to reach $1.2 trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025. This is only going to continue.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Neil Patel

JANUARY 20, 2022

If you’re an ecommerce company, Instagram could be an excellent platform for your ads. Platforms like Snapchat and TikTok have gained a lot of popularity with younger generations like millennials and Gen Z. Let’s dive into some specifics. How can you stand out from the competition you may wonder?

Gen Z 90

Gen Z eCommerce Millennials User-Generated 90

Many Chat

MAY 6, 2022

This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. And you don’t have to be part of Gen Z to succeed on the platform either. Whether you’re an influencer or an ecommerce brand, the same rules apply. And that number is only trending upward.

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

Use Insider

APRIL 12, 2023

About 66% of Gen Z shoppers and 58% of millennials also said they spend more online on beauty products now than they did before the pandemic. PowerReviews’ research shows that over 53% of shoppers buy more beauty products online now, compared to pre-Covid-19 times. The number is even higher among younger consumers.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Dana Nicole

FEBRUARY 1, 2021

Instagram has been known for being the Millennial’s app of choice , but is that still true? Absolutely–Millennials slightly outrank other generations on Instagram. Gen Z’s spend more per transaction compared to Millennials and average more transactions. Find more statistics at Statista.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Search Engine Land

NOVEMBER 3, 2022

Millennials and Gen Z customers, being the most influential digital consumers, demand a range of payment alternatives. Rather than spending time filling out personal information for each transaction on an ecommerce website, consumers want a speedy checkout. Offer a variety of payment methods.

SEO 107

SEO PR Gen Z eCommerce 107

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The global ecommerce market grew 25% in 2020 compared to 2019, driven by necessity as stores and services had to close in most countries. Build brand loyalty. Consumers want to know everything about you. Source: Hootsuite.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Neil Patel

NOVEMBER 26, 2019

Chromebooks are not only affordable, but they are taking over the world, at least when it comes to millennials and generation z. Change #3: Expect Google to buy someone big in the ecommerce space. When you think of ecommerce, what name comes to mind? Just look at the percentages of schools that use Chromebooks.

eCommerce 145

eCommerce Gen Z User-Generated Manufacturing 145

Hootsuite

JUNE 7, 2022

Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. Instagram Shopfront – Let people buy your goods directly from the Instagram app with the platform’s ecommerce features. A post shared by Netflix US (@netflix). Cause campaign.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Sprout Social

OCTOBER 14, 2020

Based on what we know about millennials and Gen Z , the average consumer relies on recommendations from social media when researching products and services. Of course, such programs are massive in ecommerce given how competitive the space is. #tfbornthiswaycontest #toofaced.

Branding 142

Branding Gen Z Millennials Promotion 142

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests.

Branding 102

Branding Gen Z Affiliate Marketing User-Generated 102

Sprout Social

NOVEMBER 11, 2021

If your business is an ecommerce company, enabling customers to shop directly from your outgoing posts or message responses enhances their experience by removing the extra steps between product discovery and checkout.

Management 116

Management Gen Z CRM Shipping 116

Econsultancy

DECEMBER 6, 2021

The number of searches per Pinner, according to analysis, has increased 31% year-on-year for those in the Gen Z age category, while the overall number of searches made by this demographic rose 96%. Ecommerce brands spent the most on advertising across social platforms (24.8%

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Sprout Social

APRIL 29, 2021

Nonetheless, when shops and stores around the globe closed their doors, online shopping and ecommerce exploded. Not only that, but it’s a growth that’s set to continue over the next three years, especially with Gen Z and Millennials. But how are customers finding your business online?

Gen Z 102

Gen Z Customer Journey Advertising Advertisers 102

Hootsuite

DECEMBER 2, 2019

Your instinct might tell you that if you’re targeting millennials, you should skip Facebook and focus on Instagram and Snapchat. But the data shows that 84% of millennials still use Facebook. But they use different types of social media marketing ecommerce strategies. – Discover more via link in bio.

Food 145

Food Gen Z Social Media Marketing Millennials 145

CXL

MAY 27, 2022

A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Hootsuite

NOVEMBER 3, 2020

It’s where Millennials and Gen Z like to shop. Clicking on a beautiful vase, and you’ll be sent off of Pinterest to an ecommerce site to complete the sale. If your target demographic lies in the 18-to-34 age range, they’re already online and waiting to shop while they scroll. 48% of U.S. Source: Pinterest.

Branding 145

Branding Gen Z Shoppers Price 145

Neil Patel

FEBRUARY 11, 2021

They are best known for creating a strong community with their Millennial and Gen Z audience. With a focus on making fashion more diverse, and less wasteful, the platform has reached over 13 million users. Like their online platform, Depop Live focused on community and bringing people together.

Fashion 128

Fashion Gen Z Retail Shoppers 128

Hubspot Marketing

AUGUST 18, 2022

Ecommerce giant Amazon is a global enterprise with millions of users and almost two million businesses that sell on their platform. Meanwhile, Purple , the company and HubSpot customer known for the popular Purple Mattress , often launches unique advertising campaigns which have caught the eye of millennial and Gen-Z demographics.

Branding 145

Branding Fashion Shoppers Food 145

Econsultancy

FEBRUARY 23, 2022

By comparison, the second largest category on mobile – ecommerce – represented just a 16% share of user-acquisition spending worldwide. In EMEA, this divide between investments is less pronounced, with a below-average 39% of user-acquisition spending dedicated to mobile gaming, and 27% to mobile ecommerce.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Hootsuite

AUGUST 14, 2023

Develop a campaign slogan for an ecommerce store selling handmade jewelry that conveys the company’s sense of style, quality and values. Generate suggestions for five influencer campaigns that will help a sustainable clothing company reach their target market of Gen Z and millennial customers.

Product 93

Product Real Estate User-Generated Fashion 93

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. Online shopping and ecommerce search engines.

Shoppers 115

Shoppers Retail Finance User-Generated 115

Sprout Social

JULY 20, 2021

This opens up a world of opportunities for ecommerce and retail brands looking to attract new audiences and convert them from a single platform. Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. What are Instagram Drops?

Gen Z 127

Gen Z Product Retail Millennials 127

Spiralytics

FEBRUARY 21, 2023

One of the recent trends on this viral platform is #TikTokMadeMeBuyIt, and it’s shaking up the digital marketing industry, This craze is sending millions of people to groceries, malls, and eCommerce stores to buy products that they see online. Gen Z (18 to 24 years old) accounted for 421.1 million users, or 39.8%

Gen Z 103

Gen Z Millennials User-Generated Digital Marketing 103

Sprout Social

AUGUST 15, 2022

This makes TikTok a strong advertising choice for brands wanting to market their products to Gen Z. The latest Sprout Social Index ™ shows that 33% of Gen Z and 28% of Millennials value brand/creator content collaborations. Join the TikTok Creator Fund. Run TikTok ads. Collaborate with a creator.

Gen Z 106

Gen Z Affiliate Marketing User-Generated Promotion 106