Remove eCommerce Remove Gen Z Remove Social Media Marketing Remove User-Generated
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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145
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10 Strategies to Mastering Social Media for Ecommerce

Digital Marketer

But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. Let’s get started!

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81 Social Commerce Stats Marketers Should Know in 2023

Hubspot Marketing

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 115
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TikTok Ecommerce 101: Why Your Business Should Be on TikTok

Hootsuite

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. In fact, the addictive video platform has carved out a whole new niche in the social selling market.

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The History of Social Media Since 2003

Hubspot Marketing

The Early Years The early years of social media (1970s - 1990s) laid the foundational elements of the platforms we know today. 1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging.

Gen Z 122
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The 5 Types of Social Media and Pros & Cons of Each (Research)

Hubspot Marketing

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145
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How Consumer Behaviors Shape Digital Marketing

Scoop.it!

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?