Search Engine Land

JULY 22, 2024

Let’s say that you’re working for an ecommerce store that uses GA4 to track purchases. You cannot use a one-size-fits-all approach to copywriting, creative production and tone of voice. Product and offer positioning Ad copy and creative often fail to clearly explain products. Not sure where to start?

Price 96

Price eCommerce Customer Journey Copywriting 96

Martech

DECEMBER 28, 2021

As in-store and online shopping merge, ecommerce will explode in 2022,” said O’Connor. To understand the shape that this trend will take in the coming year, it’s important to note that e-commerce will be the engine that drives this merge. “As

Retail 139

Retail Shoppers eCommerce Manufacturing 139

Search Engine Land

MARCH 7, 2023

Performance Max is the new way forward for ecommerce. These days, experienced search marketers have fewer ways to differentiate themselves in performance marketing campaigns. It’s a tricky balance, but it should always be on performance marketers’ minds: spend on the right clicks.

Transform 90

Transform B2C eCommerce Marketing 90

Litmus

SEPTEMBER 24, 2024

” — Performance Marketing Manager, Kate Spade The results spoke for themselves: 84% increase in click-through rates (CTR) 12% increase in overall CTR 47% increase in revenue 140% growth in users year-over-year Endy: Leveraging social proof in Black Friday emails People trust people, and the power of social proof harnesses this very aspect.

Shoppers 92

Shoppers Millennials Retail Email Marketing 92

Unbounce

OCTOBER 20, 2023

Today, a lot of false scarcity tactics on ecommerce landing pages are probably doing more harm than good for people’s conversion rates.) If you’ve been handed a few possible messages from your product marketing team, landing pages can be a great way of seeing which ones actually resonate.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Neil Patel

NOVEMBER 26, 2020

Here’s an example of a marketing persona that considers the demographics and characteristics of your consumers: Another idea is to perform market research by sending regular surveys to pinpoint your customers’ needs. Survey Monkey recommends asking these questions to evaluate the product/market fit.

Product 140

Product Retail Manufacturing Fashion 140