Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023.

Advertising 71

Advertising Advertisers PR Millennials 71

Aspiration Marketing

APRIL 9, 2024

Let's face it: the power of effective communication cannot be overstated, and this extends beyond business. The military has got communication down to a T, represented in the BLUF method, an acronym derived from military communications as " B ottom L ine U p F ront. ” Let's discuss BLUF and how it can translate into your business communication and content.

Communications 130

Communications Content Marketing Marketing Marketers 130

Search Engine Land

APRIL 9, 2024

The world’s biggest advertising group announced a major collaboration with Google that will see it utilize Gemini AI to help produce its ads, including: Ad narration. Voiceover script generation. Product image creation. The landmark partnership with WPP means that Google’s robots could potentially end up creating ads for some of the biggest brands in the world, such as the Coca-Cola Company, L’Oréal and Nestlé.

Transform 134

Transform User-Generated Traditional Marketing Advertising 134

Content Marketing Institute

APRIL 9, 2024

Generative AI isn’t serving marketers well. All the options make it easy to apply, but all the options make it more difficult to decide what to do. To help, use this categorization chart that looks at capabilities and efficiencies.

Marketing 114

Marketing Marketers 114

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

APRIL 9, 2024

LinkedIn content has been analyzed to identify posting best practices that lead to the highest success rates. A new study conducted by Socialinsider reviewed posts shared by active accounts between January 2022 and December 2023 to determine which content generates the most shares, impressions, and engagement. Key findings. After thorough investigation, researchers concluded that brands and marketers should consider the following to enhance their performance on LinkedIn: Opt for multi-image post

Analytics 114

Analytics Branding Management Search Marketers 114

illumin

APRIL 9, 2024

You often hear brands tout the importance of short, targeted ads. Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. Many of these marketers need to remember the importance of narrative. When we examine what makes effective linear TV commercials, we look at the characters, the story, and the humor.

Advertising 105

Advertising Advertisers Entertainment Place 105

Martech

APRIL 9, 2024

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser.

Advertising 109

Advertising Advertisers Finance Entertainment 109

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success.

Marketing Strategy 108

Marketing Strategy Marketing Marketers Shipping 108

Buffer Marketing

APRIL 9, 2024

“Work smarter, not harder” has always been one of my favorite phrases. But now that I’ve entered my working-mom-of-a-toddler era, it’s taken on a whole new meaning. I only have so many hours in a day, and if I want to have any semblance of free time, I need to make the most of them.  Enter: these AI productivity tools, all of which help me streamline, automate, and optimize as much as possible.

Product 101

Product Price User-Generated Social Media Marketing 101

Martech

APRIL 9, 2024

Enterprise customer engagement platform MessageGears has expanded its partnership with data cloud Snowflake to run MessageGears within Snowflake itself. This will allow brands using the Snowflake platform to execute campaigns faster and more securely. MessageGears primarily serves large consumer brands like Expedia, Rakuten and T-Mobile. It will run on Snowflake using Snowpark Container Services, an offering that allows users to manage data within the security and governance boundaries of Snowfl

Management 105

Management Customer Branding Customer Journey 105

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Social Media Examiner

APRIL 9, 2024

Are you up to date on changes from Instagram? Wondering which recent Instagram updates are important to marketers and business owners? In this article, we explore Instagram changes that affect your marketing. #1: Instagram Carousels Expanding Number of Carousel Images Instagram is currently experimenting with an expanded Carousel feature that allows select users to include […] The post Instagram Updates: Ads, Messaging, Carousels, and More appeared first on Social Media Examiner.

Social Media Marketing 98

Social Media Marketing Marketing Marketers 98

Martech

APRIL 9, 2024

What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing campaigns.

Law 102

Law Customer loyalty Advertising Advertisers 102

Search Engine Land

APRIL 9, 2024

YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. These updates include: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. If you are a YouTube Shopping creator or a brand that sells products on the platform, these new capabilities and features could be worth reviewing and potentially implementing into your strategy to improve efficiency.

Promotion 95

Promotion Management Product Branding 95

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. I met with the executive recruiter and had a pleasant and positive conversation that made me initially excited for the role. As we were wrapping up, they asked if I had any questions for them. I replied, “Can you give me an idea of how involved the C-suite is with the social team?

CMO 91

CMO Entertainment Communications Branding 91

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

APRIL 9, 2024

Brands are almost twice as likely to influence U.S. shoppers by advertising on retailer websites as opposed to marketplaces, according to a new study. Research into the digital advertising landscape conducted by software engineering and digital consultancy company Intellias found that: 25% of U.S shoppers are now influenced to buy products advertised to them on retailers’ websites, compared to 13% on marketplaces 54% of U.S. shoppers would be more likely to buy items advertised to them by a R

Shoppers 94

Shoppers Retail Advertising Advertisers 94

Martech

APRIL 9, 2024

Effective search is the foundation of a successful digital asset management (DAM) system. However, search relies on the power of metadata. Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. This article explores the essential role of metadata in driving successful DAM practices.

Management 96

Management Communications Place Customer 96

Practical eCommerce - Marketing

APRIL 9, 2024

An ad's postion on the search results page is less important than its prominence, per Google. The post Google Ad Updates Reflect New SERPs appeared first on Practical Ecommerce.

eCommerce 89

eCommerce 89

Search Engine Land

APRIL 9, 2024

What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing campaigns.

Law 77

Law Customer loyalty Advertising Advertisers 77

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Rock Content

APRIL 9, 2024

Between company blogs, multiple social media feeds, and email marketing material, today’s content creation teams have their work cut out for them when it comes to keeping content flowing without sacrificing quality. That’s where the right content creation tools can help. A solid, well-rounded suite of tools helps make a team that’s already on point even better, sharper, and more efficient.

Promotion 59

Promotion Analytics Content Marketing SEO 59

David Meerman Scott

APRIL 9, 2024

Yes, all the hype about a total eclipse of the sun is accurate. It’s been a bit more than 24 hours and I’m still processing my experience, but here are some thoughts.

Marketing 52

Marketing Marketers 52

Duct Tape Marketing

APRIL 9, 2024

From Mentee to Mentor: Crafting a Path to Professional Growth written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Ruth, an esteemed expert in mentorship and leadership development. Ruth is the Chief Learning Officer and associate professor of education in anesthesiology at Weill Cornell Medicine.

Transform 73

Transform Education Promotion Customer 73

Martech

APRIL 9, 2024

Social media management company Hootsuite announced it will acquire Talkwalker, an AI-powered social analytics platform. Terms of the deal haven’t been disclosed, but it’s expected to close in 2Q 2024. Hootsuite, based in Canada, has partnered with Talkwalker to provide social analytics tools to customers for the last seven years. Hootsuite started in 2008 and boasts 6,000 enterprise customers and 200,000 users overall.

Analytics 100

Analytics Social Media Marketing User-Generated Management 100

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

SocialPilot

APRIL 9, 2024

Reputation management of a single business location is hard enough. Throw in multi-location businesses with several physical storefronts, franchises, or branches; it can become a nightmare. Still, you can’t afford to avoid the task. 60% of consumers say negative reviews made them not want to use a business. With the right multi-location reputation management strategies in place, you can manage the chaos and protect your business’s reputation across different locations.

Management 63

Management User-Generated Promotion Influencer Marketing 63

Set Up

APRIL 9, 2024

This blog was written by Joe Koufman , Founder + CEO of Set up. Armed with 20+ years of marketing, business development, and management experience, Joe Koufman founded Set up to ignite relationships between marketing agencies and client-side marketers. His unique agency perspective – having worked at a small digital firm, an independent full-service marketing agency, and a massive holding company – is what inspired Joe to help marketers find agencies that are the perfect fit.

Transform 59

Transform Marketing Marketers CMO 59