Content Marketing Institute
FEBRUARY 9, 2023
Unexpected bad news may not directly affect your brand, but it may affect your audience. That means you need to evaluate critically – and consider adjusting – your content marketing calendar. Here’s a quiz to assess the situation.
Jeff Bullas
FEBRUARY 9, 2023
With so much competition between Instagram’s 1 billion monthly active users, for years the best way to grow your Instagram follower count has been debated. It’s possible to achieve on your own; this takes a long time, however, and before you know it, you’ve already missed out on a lot of business. Because people are looking for speed and ease of use, Instagram bots and automation services have become popular in order to help users get more Instagram followers without lifting a finger.
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Adams & Knight Marketing
FEBRUARY 9, 2023
Super Bowl Sunday is not just a big night for sports fans, but a huge night for the advertising industry. Pat Dugan, Executive Creative Director at Adams & Knight , went on FOX61 to share his predications on what ad trends viewers can expect this year from major brands like General Motors, Netflix, State Farm, and more. Hear Pat’s predictions along with his thoughts on a few pre-released Super Bowl commercials that will air nationally during this year’s big game.
Aspiration Marketing
FEBRUARY 9, 2023
In many ways, digital marketing is experimentation. Marketers regularly test different formats to see what works, and A/B testing is one of the digital marketer's best tools for measuring and improving performance, allowing marketers to optimize language, layout, and messaging to create the best possible content.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Jeff Bullas
FEBRUARY 9, 2023
300 million self-published books are sold each year and generate $1.25 billion in sales. Why it matters With the old-school and traditional book market growing at only 1% a year and the self-publishing market hitting a robust 17%, the option to self-publish books is more attractive than ever. The other metric to keep in mind is that a self-published author gets to keep 60-70% of all sales.
Ann Handley
FEBRUARY 9, 2023
Actual footage from the party tent. A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * One of the things I love about the explosive chatter around AI writing is how overnight the conversation shifted from this: Yo! No One Reads.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
CopyBlogger
FEBRUARY 9, 2023
Do you keep a content calendar? While getting comfortable calling yourself a writer is definitely one hurdle new writers face, Continue Reading The post What Is a Content Calendar? Get Serious About Publishing Your Ideas appeared first on Copyblogger.
Scoop.it!
FEBRUARY 9, 2023
Artificial intelligence is making waves and revolutionizing entire industries and sectors nowadays, and startups and established leaders in the field are continuously bringing new AI-driven solutions to the market. Nowadays, some form of AI application can be found in every industry, whether it’s a hardware, on-site solution or a software AI tool used for everything from marketing to sales, operations and beyond.
Martech
FEBRUARY 9, 2023
On Tuesday Microsoft loudly announced the new AI-fueled version of Bing. At the same time it quietly published a new version of the search engine’s terms of service, claiming rights over what goes into and comes out of the AI. However, what the company wants may not square with what the law says it can have. Why we care. Who owns — and can use — the inputs and outputs of AI-powered chat search functions is enormously important to marketers.
Search Engine Land
FEBRUARY 9, 2023
It’s 2023, and no matter how many “SEO is dead” articles get published, SEO isn’t going anywhere. Reports suggest that the global SEO market size is expected to reach $122.11 billion in 2028. But, with that kind of growth, SEO will have to change along with it – as will the skill set of SEO practitioners. In this article, I’ll cover seven emerging skills that SEOs will need to master to ensure their place at the table in the goliath SEO industry.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hootsuite
FEBRUARY 9, 2023
One surefire way to save time and money is to use AI customer service in your business. If you’re like most business owners, you’re always on the lookout for new and innovative ways to better your business. We’re here to tell you AI customer service is a quick and easy win. In this blog post, we’ll explore 10 ways an AI customer service chatbot can help your business grow.
Practical eCommerce - Marketing
FEBRUARY 9, 2023
TikTok is much more than teens and dance videos. Users represent seemingly every demographic and interest. It's an opportunity for merchants and brands to connect with their audiences. The post 8 TikTok Content Ideas for Merchants appeared first on Practical Ecommerce.
Social Media Examiner
FEBRUARY 9, 2023
Want more customers from your Facebook campaigns? Looking for a model for scaling Facebook ads? In this article, you’ll discover a three-step Facebook ads strategy to scale your business results. Facebook Ads Are All About Scale At the end of 2022, Facebook had almost 3 billion monthly active users. That’s more than a third of […] The post Scaling Your Facebook Ads: A Proven Strategy appeared first on Social Media Examiner.
Search Engine Land
FEBRUARY 9, 2023
When a consumer chooses a business, one of the first things they look at is their Google reviews. Consumers want to know what other people who have used a company previously think about that business before agreeing to give them their money. This is why it is essential for business owners to keep track of their Google reviews as well as their competition.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Practical eCommerce - Marketing
FEBRUARY 9, 2023
Mini Katana is a direct-to-consumer seller of Samurai-themed letter openers, swords, and related accessories. Just two years old, the business produces a whopping six videos every day. That's 3,000 videos to date. The post 6 Daily Videos Drive DTC Sword Seller appeared first on Practical Ecommerce.
Search Engine Land
FEBRUARY 9, 2023
TikTok has expanded its quick Promote ad feature with four new options, making it easier for brands to increase the visibility of their posts through a streamlined campaign creation process within the platform. The new Promote campaigns. Brands will now be able to: Drive more visits to your TikTok page – TikTok’s added a new Promote goal focused on driving traffic back to your TikTok page, as opposed to your website Get more messages from potential customers – Prompt more direct interaction in t
Search Engine Journal
FEBRUARY 9, 2023
Learn the latest techniques in blogging and link building in our latest SEJ Show episode. The post Link & Blogging Strategies For 2023 [Podcast] appeared first on Search Engine Journal.
Search Engine Land
FEBRUARY 9, 2023
Yusuf Mehdi, Corporate Vice President & Consumer Marketing Office at Microsoft, announced on Tuesday that Bing Search saw “the largest jump in relevance in two decades” after applying the AI model to the Bing core search ranking engine. Much of the focus was on the new ChatGPT features in Bing Search , and while our coverage touched on the relevancy aspect, I wanted to pull it out a bit more.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Roundtable
FEBRUARY 9, 2023
Google's John Mueller confirmed that the GoogleProber and the GoogleProducer (which we covered here) are both legit Googlebot user agents and crawlers. "These are official Google requests with a user-agent specific to the Google News config in Publisher Center so if they are blocked the feeds you set up may not work properly," John added.
Search Engine Land
FEBRUARY 9, 2023
Retail media may be a new buzzword, but it’s an old concept. It’s media provided by the retailers, with a new name and digital makeover. Think back to that old cutout of Hulk Hogan standing at the edge of your childhood supermarket aisle hawking chips. Retail media is like that but on the web. With retail media ad spending on pace to grow over 20% in 2023 to upwards of $45 billion, it’s no surprise that retailers of all shapes and sizes are running for a piece of the pie.
Hubspot Marketing
FEBRUARY 9, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Rihanna is no stranger to good marketing. In the late 2010s, she made the transition from recording artist to billionaire mogul with the growth of her Fenty-label brands. Her portfolio of businesses includes: Fenty Beauty: a cosmetic brand that quickly gained popularity for its shade range and inclusivity.
Search Engine Land
FEBRUARY 9, 2023
Google refreshes Page Layout Algorithm In 2014, Google’s Matt Cutts announced via Twitter that the company had refreshed its Page Layout Algorithm. The Page Layout Algorithm downgraded the ranking of webpages with too many ads at the top or if the ads are deemed too distracting for users. This was the third confirmed update to the algorithm, which launched Jan. 19, 2012 and was updated Oct. 9, 2012.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
FEBRUARY 9, 2023
In a new video, Google Developer Advocate Martin Splitt teaches viewers how to use Google Chrome DevTools to perform basic SEO troubleshooting steps. The post Google’s Expert Advice On SEO Troubleshooting With DevTools appeared first on Search Engine Journal.
CMO Network
FEBRUARY 9, 2023
Microsoft announced its next Bing search tool and a revamped Edge Browser powered by OpenAI and the popular ChatGPT at an exclusive event in Redmond. A look at the announcements and what it means for consumers, Microsoft, and its competition.
Search Engine Roundtable
FEBRUARY 9, 2023
Chris Long asked a poll on LinkedIn, asking "How important is the Yandex leak for SEO?" He had 517 responses and by the responses, it seems like most SEOs don't find the leak too important. Only 11% said it is "extremely important" and 16% said it is "important.
Kuno Creative
FEBRUARY 9, 2023
It’s hard to remember a time when you couldn’t just type in a search term (or say it out loud) and immediately access thousands of results. While Google Search results have drastically improved over the past 25 years, it’s still far from perfect. And in recent years, Google Search quality has been on the decline. For the average person scouring the internet for answers, the change may not be noticeable.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Roundtable
FEBRUARY 9, 2023
Google's Danny Sullivan reiterated that when it comes to AI content, Google is fine with it, as long as the content is useful and written for people. If you are using AI to write spam, then that is against Google's guidelines. But Google also added a new section to the people-first content section on "who, how and why" with your content.
Sachs Marketing Group
FEBRUARY 9, 2023
In today’s digital age, having an online presence is crucial for any business, and the drug rehab industry is no exception. The competition is fierce, and it can be challenging to stand out and attract potential clients. However, with the right approach to search engine optimization (SEO), you can increase your visibility and reach a wider audience.
Search Engine Roundtable
FEBRUARY 9, 2023
Google Search now shows a carousel at the top of the search results for hotel results. Previously, Google showed a list view and only showed the carousel inside the hotel pack.
Search Engine Journal
FEBRUARY 9, 2023
Should you choose an XML or HTML site map? Determine whether your site needs them and create one with the help of top recommendations. The post What Is A Sitemap? Do I Need One? appeared first on Search Engine Journal.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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