Hubspot Marketing
JULY 28, 2022
If you’re considering spending any amount of money on ads to reach your target audience, you’d better spend it in the right place. That is, somewhere with over 2.9 billion unique monthly visitors and 5 billion daily interactions. Somewhere like Google. Google Ads was launched just two years after what has become the most popular website in the world: Google.com.
Sprout Social
JULY 28, 2022
Mastering emerging features is the best way to stay ahead of the curve with social media. By being an early adopter, you have an edge on your competition when the feature takes off. TikTok has been quietly rolling out and expanding TikTok Stories–short, segmented videos that serve as TikTok’s answer to popular story features on Facebook, Instagram and Snapchat.
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Hubspot Marketing
JULY 28, 2022
We've all heard this maxim, “First impressions last”, so we are aware how important it is to strike a good impression. Showed up late for a job interview? That's a bad first impression. Eat a clove of garlic and forget to brush your teeth before a first date? Also a bad first impression. It turns out that the "make a good first impression" principle holds true not only in face-to-face encounters but in email interactions as well.
Search Engine Roundtable
JULY 28, 2022
The fourth version of the Google Product Reviews Update is now rolling out - this update is called - you guessed it - the July 2022 Google Product Reviews Update. This update, like previous updates, will take about two to three weeks to fully roll out.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
JULY 28, 2022
Twitter has more than 192 million daily active users — a number that is projected to continue growing over the coming years. However, that the platform has millions of users doesn’t guarantee that you’ll become a Twitter power user or that you’ll get thousands of followers, even if you tweet regularly. Gaining followers and engagement on Twitter is easier said than done.
Martech
JULY 28, 2022
This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2 times bigger than console, and growing at 1.7 times the rate of the industry overall.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
JULY 28, 2022
There’s more to social media video production than meets the eye. Staying up-to-date on trends. Finding on-screen talent. Recording videos remotely. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Mastering the art of video has never been more important. Today, 66% of social media users say short-form video is the most engaging type of social content.
Search Engine Roundtable
JULY 28, 2022
We have seen Google Search test infinite scroll search results on and off for years, even launching continuous scroll on mobile officially. But now we are seeing Google Maps test infinite scroll in its search results interface.
Hubspot Marketing
JULY 28, 2022
“Your next business idea, delivered weekly.” That’s our job over at Trends. And, when we say “business ideas,” we're not just talking about businesses you can start. We’re also talking about the next idea that’s going to help business operators, including insights on emerging consumer trends they can leverage in their marketing strategies. While you've likely learned about some of the latest consumer trends to watch in the State of Consumer Trends Report, we wanted to dive even deeper into the f
Search Engine Roundtable
JULY 28, 2022
There is just so much going on with Microsoft Bing Search between new features and tests, I figured I'd put together a quick list of them in one place. I am not 100% sure if these are all new because I am not as on top of Bing as I am with Google but here it goes.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Scoop.it!
JULY 28, 2022
??It seems like today everyone is focusing on SEO. This is great because SEO is important for getting more eyes on your content. However, failure to build a balance of content and SEO can cause some serious problems down the line. . Balancing SEO with content is fundamental to the success of any website, regardless if your goal is to build traffic, rank for a specific keyword, or rank for multiple keywords.
CopyBlogger
JULY 28, 2022
A writer at work who stands out from their coworkers can always confidently answer the question: What’s it like working. Continue Reading. The post 7 Often Overlooked Steps to Be a Better Writer at Work appeared first on Copyblogger.
Content Marketing Institute
JULY 28, 2022
Web3 is a new and unfamiliar world. We asked Content Marketing World 2022 speakers whether content marketers should dive in – or watch and wait. Here’s what they suggest.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
JULY 28, 2022
Yesterday we reported that Google had again pushed back the target date for deprecating third-party cookies on Chrome. They will now start phasing them out in late 2024. The reason given was feedback from Google Privacy Sandbox participants that they needed more time to evaluate proposed alternatives to cookie tracking. Reaction was quick to come, especially from the identity resolution and data platforms in the adtech and martech spaces.
Buffer Marketing
JULY 28, 2022
A Google Business Profile is a hidden gem that many small business owners can use to their advantage. Just as search engine optimization can fuel your growth in the Google rankings, Google Business Profiles are another way to direct eyes from organic searches to your business. We’ve highlighted the impact of Google Business Profiles for your business in Google’s search rankings.
Search Engine Journal
JULY 28, 2022
Twitter's transparency report indicates that press freedoms are under pressure and most reasons for account suspension in decline except for child safety violations. The post Twitter Transparency Report Shows Dark Side Of Social Media appeared first on Search Engine Journal.
Search Engine Roundtable
JULY 28, 2022
Fabrice Canel from Microsoft said on Twitter last night that 5% of all URLs downloaded are over the new BingBot user agent. To take you back, in April, Bing announced a new user agent for its crawler, BingBot.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Journal
JULY 28, 2022
Meta’s latest earnings report reveals the company’s first-ever year-over-year decline in advertising revenue, signaling a downward trend that it expects to continue. The post Meta Reports First Ever Decline In Ad Revenue appeared first on Search Engine Journal.
Search Engine Roundtable
JULY 28, 2022
Google has updated its Google Merchant Center policy to no longer disapprove the login required and restricted purchase free listings. Google said instead, Google will mark them as active but may notice the products "have limited visibility on Google.
AWeber
JULY 28, 2022
Effective email marketing is all about sending the right email to the right person at the right time. Now, you can send your emails at the right time for each of your subscribers with AWeber, no matter what timezone they’re in. That timing is important. Getting the content, subject lines, and branding of your emails is important, too. But if your emails arrive at a time when your subscribers are likely to be offline (or asleep), they’ll just get pushed down in the inbox by other emails.
Search Engine Journal
JULY 28, 2022
In this week's Ask An SEO, Kayle Larkin shares tips on how to influence which sitelinks show up on Google Search results pages. The post Why Isn’t Google Showing The Sitelinks I Want? Ask An SEO appeared first on Search Engine Journal.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Martech
JULY 28, 2022
A marketing performance management (MPM) system employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. Its purpose is to help marketers allocate future spend and bring it in line with business goals. Read next: How to decide if you should get a marketing performance management platform.
Kuno Creative
JULY 28, 2022
Imagine if a journalist, trained in investigating facts, researching an issue, citing sources and telling a narrative story morphed with a marketing person, trained in writing snappy, engaging, SEO-rich content that provided useful information at every stage of the buyer's journey ?
Martech
JULY 28, 2022
QR codes are shaking up the marketing world (did you see that Coinbase Superbowl commercial?). This seminar will teach you everything you need to know about how QR codes can be used to unlock mobile engagement and revenue, channel attribution, and first-party data in a cookieless world. Join QR marketing expert Brian Klais, CEO of URLgenius, to learn enterprise-grade QR strategies and best practices you won’t hear anywhere else and change how you think about QR code opportunities.
yorCMO
JULY 28, 2022
A change in mindset means a change in the question asked. It’s no longer, “How can we achieve this result?” Instead, it becomes, "What does it take to become our customer’s favorite?". It’s a shift from tactical thinking to strategic thinking. When this happens, teams will start pitching their ideas, begin thinking more creatively, and work together in a cross-functional way.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Martech
JULY 28, 2022
We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
Quikly
JULY 28, 2022
Things are changing in the retail space — and fast. In order to meet growing demands, you’ll have to move just as quickly as a retail marketer.
CMO Network
JULY 28, 2022
Before you jump into Web3, NFTs, the metaverse, or crypto, leaders need to ask different questions, starting with, what new value can I create in Web3? Here is a complete list of questions to ask and considerations for creating new value, delivering innovative experiences, and building communities.
Litmus
JULY 28, 2022
Drumroll please: We’re thrilled to announce our keynote speakers for Litmus Live 2022— the premier email marketing event for email pros, by email pros. Four experts are headlining our lineup for the most anticipated email event of the year: Kason Morris – Head of Learning Experience Design, Salesforce. Morgan Matthews – Head of People and Finance.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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