Social Media Examiner

JULY 11, 2023

Did you miss the latest changes to TikTok? Wondering which new features are important to marketers? In this article, we explore updates from TikTok that matter for marketers. #1: TikTok Tools TikTok AI-Powered Scripting Tool TikTok recently added an AI-powered scripting tool in the Creative Center to help marketers develop better video ads. Based on […] The post TikTok Updates Marketers Need to Know appeared first on Social Media Examiner.

Marketing 66

Marketing Marketers Social Media Marketing 66

Aspiration Marketing

JULY 11, 2023

Improving sales skills is crucial for any professional looking to excel in their career. In a competitive market, staying ahead requires continuous learning and development. That's where HubSpot Academy comes in. Sales professionals of all levels can gain expert knowledge to enhance their sales skills for free. Whether starting as a beginner or looking to fine-tune your existing skills, HubSpot Academy is the platform for you.

Marketing 142

Marketing Marketers 142

Search Engine Land

JULY 11, 2023

Writing compelling, must-click ads was, until recently, one of the last aspects of PPC that couldn’t be automated. But with the introduction of ChatGPT and the rise of other large language models (LLMs), automation in PPC is now on a whole new level. Automation has had a game-changing impact on PPC marketing over the last six months, according to Frederick Vallaeys, co-founder & CEO of digital marketing agency Optmyzr, who spoke at SMX Advanced.

Advertising 98

Advertising Advertisers Product Digital Marketing 98

Orbit Media Studios

JULY 11, 2023

Social media streams are crowded, fast-flowing and very very competitive. As social networks pull back on organic reach, showing up is hard and getting attention is even harder. So how can you stand out on social? Marketers that go big are doing better. And the one way to go bigger than anyone else is to upgrade your content to maximum power. That’s social media video.

Promotion 97

Promotion Social Media Marketing Analytics Energy 97

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

JULY 11, 2023

Threads has become the fastest-growing social media platform in history since it launched on July 5. Within the first hour alone, it received a whopping five million sign ups – just three months after Meta confirmed it was working on an alternative to Twitter. The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US.

Marketing 97

Marketing Marketers Retail Advertising 97

Marketing Insider Group

JULY 11, 2023

Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. It’s kind of like a toll road. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds.

Whitepaper 95

Whitepaper Customer eBook Energy 95

Search Engine Land

JULY 11, 2023

Are you ready to take your digital advertising campaigns to the next level? Launching and managing successful campaigns requires careful planning and a deep understanding of the strategies that drive results. To help you navigate the intricacies of digital advertising, MoreVisibility created a comprehensive checklist that will equip you with the knowledge and tools needed to achieve outstanding outcomes.

Digital Marketing 88

Digital Marketing Advertising Advertisers Marketing 88

Search Engine Journal

JULY 11, 2023

Win new clients with comprehensive SEO audits. Learn the step-by-step guide to impress prospects and boost your agency's success in 2023. The post How To Perform An SEO Audit That Actually Helps You Win Clients appeared first on Search Engine Journal.

SEO 87

SEO Marketing Marketers 87

Digital Marketer

JULY 11, 2023

In today’s overcrowded social media world, learning how to create viral short videos is a great idea. Viral marketing videos spread fast online and get millions of likes, shares, comments, and views. And that’s not all. Short-form video is dubbed the most engaging type of in-feed social content by 66% of marketers. No wonder, 33% of marketers plan to invest more in short-form video content than any other type of social media strategy in 2023.

Transform 86

Transform Social Media Marketing Video Marketing Analytics 86

DIY Marketers

JULY 11, 2023

Picture this: you receive a promotional text message from your favorite local store, offering an exclusive discount just for you. Would you be more likely to take advantage of the deal compared to a generic email blast? If you’re like most consumers today, the answer is a resounding “yes!” In this ever-evolving digital landscape, text messaging has proven to be the rising star among communication channels.

Promotion 89

Promotion Customer Customer loyalty Law 89

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Hubspot Marketing

JULY 11, 2023

Google loves its acronyms. In late 2022, the search giant added an extra wrinkle to their Search Quality Rater Guidelines and introduced “ Experience ” to their existing Expertise, Authoritativeness, and Trust (E-A-T) framework. This addition was part of Google’s ongoing effort to help websites provide users with more helpful, relevant information. E-E-A-T, or “Double-E-A-T,” now emphasizes the importance of including relevant first-hand experience with any subject matter.

Branding 83

Branding User-Generated Thought Leadership PR 83

Search Engine Journal

JULY 11, 2023

How do you make YouTube a profitable venture for B2B businesses? Find out about how to do B2B YouTube marketing right. The post How To Create A B2B Content Strategy For YouTube [Podcast] appeared first on Search Engine Journal.

Marketing 81

Marketing Marketers 81

Hubspot Marketing

JULY 11, 2023

Explainer videos are a great way to push your content and brand to your target audience, but creating one might seem intimidating. How will you make a video that is informative, engaging, and easy to follow for your audience? Fortunately, this article has simple tips and excellent examples to help you get started. What is an explainer video? An explainer video is a short video that communicates how something works in a simple way to its target audience.

Marketing 81

Marketing Marketers Food Video Marketing 81

Search Engine Land

JULY 11, 2023

Microsoft is introducing AI-generated headlines and descriptions for ad campaigns. This new service has been launched alongside the company’s new auto-generated assets feature and IF functions for responsive search ads (RSAs). Why we care. AI-generated headlines and descriptions are fantastic tools for advertisers as they offer inspiration when marketers may be struggling creatively, highlight potential improvements to ad copy and can also help save time.

Advertising 80

Advertising Advertisers Search Marketers Product 80

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Martech

JULY 11, 2023

Since the initial release of Google Analytics 4 in late 2020, users have criticized the solution. The list of complaints is long — from the move from user tracking to event tracking, to the missing standard reports, and the replacement of bounce rate with engagement rate, to name just a few. GA4 is the predominant tool for measuring website performance and user behavior.

Analytics 80

Analytics Key Performance Indicator User-Generated Customer 80

Search Engine Journal

JULY 11, 2023

Stand out from the competition when pitching to enterprise companies when you keep these top 10 tips in mind. The post What You Need For The Big Pitch To Enterprise Companies appeared first on Search Engine Journal.

SEO 78

SEO 78

Search Engine Land

JULY 11, 2023

Cracking the code to achieve marketing success has always been challenging for marketers and SEOs. We often find ourselves immersed in established digital marketing tactics, only to discover that they don’t always hold the key to growth in today’s fiercely competitive landscape. However, there is a critical yet overlooked factor that should significantly influence our choices and priorities when it comes to marketing channels and tactics.

SEO 77

SEO Non-Profit Price Marketing 77

Martech

JULY 11, 2023

Basis Technologies, the automated digital advertising platform and provider of workflow automation and business intelligence software, has announced integrations with Vistar Media and Place Exchange to enhance its DOOH advertising capabilities. DOOH is one of a range of channels across which Basis users can buy inventory and execute campaigns. Basis and Vistar Media.

Advertising 77

Advertising Advertisers Retail Place 77

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Six & Flow

JULY 11, 2023

Here at Six & Flow, we're huge advocates of strategic workshops. In fact, we run them with most clients as part of our onboarding process. Whether you're jazzing up your marketing strategy, implementing HubSpot, mapping data or optimising your CRM portal, a strategic workshop is critical in driving alignment and scaling revenue growth. But what actually happens during our strategic workshops and what do you, as the client, get out of it?

CRM 75

CRM Marketing Strategy Inbound Marketing Marketing 75

Martech

JULY 11, 2023

Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still processing data as usual for most people. Why we care. Marketers were reluctant to make the switch from UA to GA4, despite Google insisting it was enforcing the migration. Although the industry was given more than a year’s notice, many were not prepared for the sunset deadline and have been struggling to understand how to navigate GA4.

Analytics 74

Analytics Advertising Advertisers Management 74

Search Engine Land

JULY 11, 2023

Performance Max is a wonderful advertising technology, but it comes with a significant downside: All advertisers receive the same advantage. Everyone can access the thousands of data points Google uses to make decisions, the same competitive bidding algorithms that drive incremental growth. When everyone has access to the same tools, you can never claim an advantage over anyone else.

eCommerce 73

eCommerce Price Advertising Advertisers 73

Search Engine Journal

JULY 11, 2023

Anthropic launched Claude 2, an upgraded version of its conversational AI assistant, with improved reasoning, safety, coding skills, and file uploading capabilities in public beta. The post Anthropic Launches Claude 2 With 100k Context Windows, File Upload Capability appeared first on Search Engine Journal.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Martech

JULY 11, 2023

Over time, poor technology integration has painted a landscape of fragmented tools and inconsistent data, leading to the unwanted pitfalls of revenue losses, missed opportunities and tarnished brand perception. In this webinar, Bill Sears and Christian Monberg from Zeta Global and guest speaker Joe Stanhope from Forrester Research will reveal the role a comprehensive integration strategy plays in optimizing existing technology and connecting disparate data sets, improving customer experiences, a

Transform 72

Transform Customer Branding Management 72

Search Engine Land

JULY 11, 2023

Artificial Intelligence (AI) is all the talk across various industries today—and there’s currently no shortage of speculation or articulated benefits in this space. While you may have already explored the capabilities of ChatGPT , Bard or another AI-enhanced tool to generate content for a new email, brainstorm topics for your next blog article—or to gain efficiency in another digital advertising task—there’s a variety of benefits you may not have tapped into, or even thought of yet.

Advertising 72

Advertising Advertisers User-Generated Traditional Marketing 72

Marketing Insider Group

JULY 11, 2023

Word of mouth is the best publicity, but it’s not enough to sustain a thriving business. Sooner or later, you have to decide how to advertise online if you want to grow. However, getting a good return on ad spend is challenging. A recent study found that brands overestimate ad conversions by 4,000%. So, what really works? Here we give seven strategies to guide your online advertising.

Advertising 71

Advertising Advertisers User-Generated Customer loyalty 71

Search Engine Land

JULY 11, 2023

Do you go to work every day hoping to make an impact? I know I do. Sometimes, our ability to make the impact we want can be hindered. Our drive to do well can sometimes cause conflict and can stop us in our tracks. This article explores tools and perspectives backed by behavioral psychology to get buy-in for your SEO strategy. We’ll look at how we can be more human, remove friction and add more empathy to how we work with our colleagues.

SEO 70

SEO Branding Education Transform 70

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Buffer Marketing

JULY 11, 2023

Five months after launching was the first time my creator startup hit four-figures in earnings. This was all achieved while also running the operations for my family's traditional business as my nine-to-five. Deciding to launch this endeavor was a multi-year process of procrastination, fear, and doubt. The odds were stacked against me as I lacked time or funds.

Affiliate Marketing 67

Affiliate Marketing Finance PR SEO 67

Search Engine Land

JULY 11, 2023

Over time, poor technology integration has painted a landscape of fragmented tools and inconsistent data, leading to the unwanted pitfalls of revenue losses, missed opportunities and tarnished brand perception. In this webinar, Bill Sears and Christian Monberg from Zeta Global and guest speaker Joe Stanhope from Forrester Research will reveal the role a comprehensive integration strategy plays in optimizing existing technology and connecting disparate data sets, improving customer experiences, a

Transform 69

Transform Customer Whitepaper Branding 69

Content Marketing Institute

JULY 11, 2023

Facts get fuzzier and grow exponentially in this digital media era. You cannot stop that. However, you can give your audience something to believe in. Enter the point-of-view architecture for your brand.

Branding 66

Branding 66

Hubspot Marketing

JULY 11, 2023

AI may sound like a new tech trend, but it's actually been around in the lives of business owners, marketers, and consumers for years. So, how has the perception of AI changed over time? To answer this question, we looked at the data HubSpot collected in the 2017 survey we conducted of 1,400+ consumers worldwide. We then compared that data to our 2023 State of AI Survey, in which we surveyed 1,350+ business professionals.

Digital Marketing 66

Digital Marketing Product Customer Marketing 66

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding