Aspiration Marketing
FEBRUARY 20, 2025
Marketing can feel like shouting into a vast, echoing canyon you know you're putting the effort in, but are your ideal customers really hearing you? If your message isn't resonating, you're likely missing a key ingredient: buyer personas. These semi-fictional representations of your ideal customers go beyond basic demographics to paint a vivid picture of who you're trying to reach.
Sprout Social
FEBRUARY 20, 2025
Valentines Day has come and gone but Team Sprout is still feeling the lovemainly because Sprout Social has been ranked in 7 categories by G2s 2025 Best Software Awards. This is the ninth consecutive year Sprout has earned G2 recognition. This year, weve been named as a top company across categories includingBest Software Products and Best Marketing & Digital Advertising Software Products.
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Martech
FEBRUARY 20, 2025
Marketing to a single lead in B2B is like pitching to one person in a boardroom and ignoring everyone else. It doesn’t work. Groups, not individuals, make buying decisions. So why is so much marketing focused on leads or entire accounts as a single unit? The gap between martech capabilities and B2B reality We’re all excited about martech and its constant improvements that enhance our campaigns.
Backlinko
FEBRUARY 20, 2025
Largest Contentful Paint (LCP) is one of Googles three Core Web Vitals. Like the other two (Cumulative Layout Shift and Interaction to Next Paint), its not exactly clear what it means. Lots of tools can show your LCP score and outline ways to improve it. But their tips are often generic, and lack the detail you need to actually take action. So, in this guide Ill walk you through actionable steps to improve your LCP.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
FEBRUARY 20, 2025
Agentic AI which is a couple of apps working together and not a true AI agent is hot with vendors. Salesforce, Hubspot, OpenAI and Microsoft are a few of the companies pushing them on customers. Unfortunately, customers may not be buying it. From The Wall Street Journal: While 61% of attendees at the summit said theyre experimenting with AI agents, 21% said theyre not using them at all.
Sprout Social
FEBRUARY 20, 2025
Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands. Thats why more than half of marketers say they already rely on influencer marketing to increase brand awareness, audience engagement, credibility and trust, and even revenue, per the Q1 2025 Sprout Pulse Survey.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
FEBRUARY 20, 2025
AI chatbots like ChatGPT have become ubiquitous and vital to how many knowledge workers, content creators, and business owners operate. But as powerful as ChatGPT is, it’s not the only player in the game — and sometimes, exploring alternatives can reveal new ways to streamline your workflow. That’s where this guide comes in. Instead of just rating chatbots based on generic criteria like accuracy, speed, and creativity, I wanted to see how they perform in a real-world content
Social Media Examiner
FEBRUARY 20, 2025
Marketers need more than great copy to capture attentionthey need messaging that connects on a psychological level. That's where neuro-linguistic programming (NLP) comes in. In this article, we'll break down two key NLP techniques to help you refine your marketing strategy and attract more customers. Why Marketers Should Care About Neuro-Linguistic Programming A marketer's job […] The post Using Neuro-Linguistic Programming for More Influence and Sales appeared first on Social Media Examin
Martech
FEBRUARY 20, 2025
AI adoption by marketing teams often feels messy and uncoordinated. Without a clear plan, efforts remain experimental, with limited impact. At the same time, forcing AI into rigid structures can stifle its potential. The challenge for marketing leaders is integrating AI effectively without overcomplicating or slowing down innovation. AI integration isn’t a one-and-done initiative More than 75% of marketing leaders think AI has a positive effect on marketing.
Backlinko
FEBRUARY 20, 2025
Currently, the mobile AI apps market is valued at $2 billion , primarily led by the success of ChatGPT and the sector continues to rise with more apps. In 2024 alone, over 4 thousand new AI apps were released and downloads reached a staggering 1.49 billion times across all AI apps. But what are the most popular AI apps worldwide and in the US, besides ChatGPT?
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
FEBRUARY 20, 2025
A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The inaugural Marketing Vitality Index found 86% of CMOs said a lack of resources or capabilities was holding their teams back. Source: CMO Council Marketing Vitality Index The areas most impacted by these resource gaps are: Campaign performance : 37% of CMOs indicated their campaign performance needed improvement.
Duct Tape Marketing
FEBRUARY 20, 2025
The 7 Roles Every Small Business Owner Must Master (and How to Manage Them All) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I discussed the many hats small business owners wear and how to manage them effectively. Running a business often feels like spinning platesbalancing leadership, sales, client management, and more.
Kuno Creative
FEBRUARY 20, 2025
Speed to market isnt always about getting a new or refreshed brand out there for public consumption, or facilitating a successful product debut. It can be about sparks of creativity in the moment and capitalizing on timely opportunities. When strategy, ingenuity and speed are combined with a team of marketing professionals and a client willing to try something outside of the box, the results are impactful and memorable.
Welcome Software
FEBRUARY 20, 2025
Nowadays, manufacturing and distribution customers are looking for the same shopping experience they get from Amazon - customized based on past buys and a simple interface to navigate efficiently. If your customers aren't naturally drawn towards your online portal, it could be because it doesn't offer this type of experience, usually flunking in one or more of these three areas: Simplicity: The whole point of websites is that they should make ordering a breeze compared to former methods like cal
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
SMA Marketing
FEBRUARY 20, 2025
As a CMO, youre constantly challenged to demonstrate the return on investment (ROI) of your marketing efforts. It’s crucial to focus on key performance indicators (KPIs). This article highlights six critical marketing metrics every CMO should monitor closely. By tracking these metrics, you can gain valuable insights into your digital marketing campaigns’ effectiveness, identify improvement.
Welcome Software
FEBRUARY 20, 2025
In this article, we’ll explore why migrating from Sitecore XP to Optimizely could be the right move for your enterprise, offering a fresh start with a DXP that can deliver exceptional digital experiences and help your business achieve more market impact, faster. What is Sitecore end of life? While your version of Sitecore XP likely won’t come to a complete halt overnight, end of life generally means no more official security updates, bug fixes, and support for customers.
Scoop.it!
FEBRUARY 20, 2025
As you no doubt know, AI-generated content is on the rise, and companies want nothing more than to keep up while maintaining the authenticity and quality of content they publish and curate. That’s why content marketers, business owners, and creators are increasingly looking to AI detection tools to maintain their credibility while building trust with new visitors.
Welcome Software
FEBRUARY 20, 2025
Common challenges enterprise businesses face with Contentful (hands up of any of these sounds familiar ) Contentful’s headless solution has long been a popular option for enterprise brands who are looking for a content management system that can scale across different channels. However, it does come with certain limitations that can, over time, pose some significant, costly hurdles, especially for customers who are seeing their content volume and complexity increase.
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Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Animalz blog
FEBRUARY 20, 2025
“Software is now content,” writes Dan Shipper, co-founder of Every. His statement captures a shift most of us haven’t yet grasped: marketing teams like yours! can now build apps with AI and without coding skills. AI researcher Andrej Karpathy calls this “vibe coding:” You provide high-level ideas and direction (the vibe) while the AI handles the technical details (the code).
Content Marketing Institute
FEBRUARY 20, 2025
SEO isnt dead. It just needs a fresher approach. In this video presentation, experts from TopRank Marketing reveal why traditional SEO still has a role and how marketers should embrace a wider view of getting content found.
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