Aspiration Marketing
FEBRUARY 20, 2025
Marketing can feel like shouting into a vast, echoing canyon you know you're putting the effort in, but are your ideal customers really hearing you? If your message isn't resonating, you're likely missing a key ingredient: buyer personas. These semi-fictional representations of your ideal customers go beyond basic demographics to paint a vivid picture of who you're trying to reach.
Backlinko
FEBRUARY 20, 2025
Largest Contentful Paint (LCP) is one of Googles three Core Web Vitals. Like the other two (Cumulative Layout Shift and Interaction to Next Paint), its not exactly clear what it means. Lots of tools can show your LCP score and outline ways to improve it. But their tips are often generic, and lack the detail you need to actually take action. So, in this guide Ill walk you through actionable steps to improve your LCP.
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Sprout Social
FEBRUARY 20, 2025
Valentines Day has come and gone but Team Sprout is still feeling the lovemainly because Sprout Social has been ranked in 7 categories by G2s 2025 Best Software Awards. This is the ninth consecutive year Sprout has earned G2 recognition. This year, weve been named as a top company across categories includingBest Software Products and Best Marketing & Digital Advertising Software Products.
Martech
FEBRUARY 20, 2025
Marketing to a single lead in B2B is like pitching to one person in a boardroom and ignoring everyone else. It doesn’t work. Groups, not individuals, make buying decisions. So why is so much marketing focused on leads or entire accounts as a single unit? The gap between martech capabilities and B2B reality We’re all excited about martech and its constant improvements that enhance our campaigns.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Backlinko
FEBRUARY 20, 2025
Currently, the mobile AI apps market is valued at $2 billion , primarily led by the success of ChatGPT and the sector continues to rise with more apps. In 2024 alone, over 4 thousand new AI apps were released and downloads reached a staggering 1.49 billion times across all AI apps. But what are the most popular AI apps worldwide and in the US, besides ChatGPT?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
FEBRUARY 20, 2025
AI chatbots like ChatGPT have become ubiquitous and vital to how many knowledge workers, content creators, and business owners operate. But as powerful as ChatGPT is, it’s not the only player in the game — and sometimes, exploring alternatives can reveal new ways to streamline your workflow. That’s where this guide comes in. Instead of just rating chatbots based on generic criteria like accuracy, speed, and creativity, I wanted to see how they perform in a real-world content
Martech
FEBRUARY 20, 2025
Adobe today announced the general availability of Adobe Real-Time CDP Collaboration, which was first announced in the spring of 2024. Adobe Real-Time CDP Collaboration is a data clean room that gives advertisers and publishers a secure environment to collaborate on first-party data. Advertisers can use the product to identify high-value audiences and activate campaigns directly, without moving or exposing underlying customer data.
Sprout Social
FEBRUARY 20, 2025
Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands. Thats why more than half of marketers say they already rely on influencer marketing to increase brand awareness, audience engagement, credibility and trust, and even revenue, per the Q1 2025 Sprout Pulse Survey.
Martech
FEBRUARY 20, 2025
AI adoption by marketing teams often feels messy and uncoordinated. Without a clear plan, efforts remain experimental, with limited impact. At the same time, forcing AI into rigid structures can stifle its potential. The challenge for marketing leaders is integrating AI effectively without overcomplicating or slowing down innovation. AI integration isn’t a one-and-done initiative More than 75% of marketing leaders think AI has a positive effect on marketing.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Social Media Examiner
FEBRUARY 20, 2025
Marketers need more than great copy to capture attentionthey need messaging that connects on a psychological level. That's where neuro-linguistic programming (NLP) comes in. In this article, we'll break down two key NLP techniques to help you refine your marketing strategy and attract more customers. Why Marketers Should Care About Neuro-Linguistic Programming A marketer's job […] The post Using Neuro-Linguistic Programming for More Influence and Sales appeared first on Social Media Examin
Martech
FEBRUARY 20, 2025
A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. The inaugural Marketing Vitality Index found 86% of CMOs said a lack of resources or capabilities was holding their teams back. Source: CMO Council Marketing Vitality Index The areas most impacted by these resource gaps are: Campaign performance : 37% of CMOs indicated their campaign performance needed improvement.
Duct Tape Marketing
FEBRUARY 20, 2025
The 7 Roles Every Small Business Owner Must Master (and How to Manage Them All) written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I discussed the many hats small business owners wear and how to manage them effectively. Running a business often feels like spinning platesbalancing leadership, sales, client management, and more.
Kuno Creative
FEBRUARY 20, 2025
Speed to market isnt always about getting a new or refreshed brand out there for public consumption, or facilitating a successful product debut. It can be about sparks of creativity in the moment and capitalizing on timely opportunities. When strategy, ingenuity and speed are combined with a team of marketing professionals and a client willing to try something outside of the box, the results are impactful and memorable.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Welcome Software
FEBRUARY 20, 2025
Nowadays, manufacturing and distribution customers are looking for the same shopping experience they get from Amazon - customized based on past buys and a simple interface to navigate efficiently. If your customers aren't naturally drawn towards your online portal, it could be because it doesn't offer this type of experience, usually flunking in one or more of these three areas: Simplicity: The whole point of websites is that they should make ordering a breeze compared to former methods like cal
SMA Marketing
FEBRUARY 20, 2025
As a CMO, youre constantly challenged to demonstrate the return on investment (ROI) of your marketing efforts. It’s crucial to focus on key performance indicators (KPIs). This article highlights six critical marketing metrics every CMO should monitor closely. By tracking these metrics, you can gain valuable insights into your digital marketing campaigns’ effectiveness, identify improvement.
Welcome Software
FEBRUARY 20, 2025
In this article, we’ll explore why migrating from Sitecore XP to Optimizely could be the right move for your enterprise, offering a fresh start with a DXP that can deliver exceptional digital experiences and help your business achieve more market impact, faster. What is Sitecore end of life? While your version of Sitecore XP likely won’t come to a complete halt overnight, end of life generally means no more official security updates, bug fixes, and support for customers.
Scoop.it!
FEBRUARY 20, 2025
As you no doubt know, AI-generated content is on the rise, and companies want nothing more than to keep up while maintaining the authenticity and quality of content they publish and curate. That’s why content marketers, business owners, and creators are increasingly looking to AI detection tools to maintain their credibility while building trust with new visitors.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Welcome Software
FEBRUARY 20, 2025
Common challenges enterprise businesses face with Contentful (hands up of any of these sounds familiar ) Contentful’s headless solution has long been a popular option for enterprise brands who are looking for a content management system that can scale across different channels. However, it does come with certain limitations that can, over time, pose some significant, costly hurdles, especially for customers who are seeing their content volume and complexity increase.
Animalz blog
FEBRUARY 20, 2025
“Software is now content,” writes Dan Shipper, co-founder of Every. His statement captures a shift most of us haven’t yet grasped: marketing teams like yours! can now build apps with AI and without coding skills. AI researcher Andrej Karpathy calls this “vibe coding:” You provide high-level ideas and direction (the vibe) while the AI handles the technical details (the code).
Content Marketing Institute
FEBRUARY 20, 2025
SEO isnt dead. It just needs a fresher approach. In this video presentation, experts from TopRank Marketing reveal why traditional SEO still has a role and how marketers should embrace a wider view of getting content found.
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