Social Media Examiner

FEBRUARY 23, 2023

Do you promote and sell products or services? Looking for a proven plan to sell your products prior to launch? In this article, you’ll discover a five-phase launch strategy that drives enormous sales. Why You Need a Pre-Marketing Launch Strategy You’re excited for launch day. Your new product is going to change the world; your […] The post Marketing Launch Strategy: The Amy Porterfield Method appeared first on Social Media Examiner.

Marketing 91

Marketing Marketers Promotion Product 91

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. Many sites will pay you to contribute content , while still allowing you to have a bio and retain a link to your site – but very few sites will pay you really well.

Finance 360

Finance Copywriting Health User-Generated 360

Aspiration Marketing

FEBRUARY 23, 2023

Defining the pricing model for a SaaS product needs to be part of your overall marketing strategy. It requires careful consideration to ensure it aligns with the needs of your customers, the value your solution provides, and your business objectives. We look at factors to consider, examples, and pros and cons for each.

Price 206

Price Product Marketing Strategy Customer 206

Jeff Bullas

FEBRUARY 23, 2023

Performing an SEO analysis of your website gives you deep insights into the areas that may need some improvement. You will learn what changes can be made to keep your website up-to-date. It is important to perform an SEO analysis on a regular basis as the industry keeps evolving quickly. And it will help you stay ahead of your competition. Now that the importance of an SEO analysis has been established, let us look at what it is and how you can master it.

SEO 348

SEO User-Generated Influencer Marketing Analytics 348

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Journal

FEBRUARY 23, 2023

Your online reputation is everything. Here are some ways you can generate third-party reviews that will build customer trust. The post 8 Techniques To Get More Customer Reviews For Your Local Business appeared first on Search Engine Journal.

Customer 141

Customer SEO 141

Jeff Bullas

FEBRUARY 23, 2023

So you’ve got a thing for writing… Is it just for pleasure, or do you want to make a living out of it? Perhaps you have tried to make money blogging or writing before, and you get stuck with an ineffective strategy. Or you just run out of job opportunities and are continually chasing that next one. It can be stressful. How much better would your freelance writing career be if you had an endless supply of writing jobs available to you?

eCommerce 246

eCommerce Education Management Product 246

Buffer Marketing

FEBRUARY 23, 2023

For the last six years, we’ve published the State of Remote Work report. We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. This year, we had 3,000 remote workers respond to the State of Remote Work to help provide insights. In this post, we’ll cover the top seven insights from the 2023 State of Remote Work.

Communications 132

Communications Promotion 132

Content Marketing Institute

FEBRUARY 23, 2023

Before you ever tap a social media influencer for a marketing campaign, you need the right metrics. And once you engage them, you must scrutinize the analytics even more. Here are six metrics to assess and some tools to help you do so.

Influencer Marketing 130

Influencer Marketing Analytics Marketing Marketers 130

Search Engine Journal

FEBRUARY 23, 2023

Discover how to optimize your LinkedIn presence with new SEO tools, content display options, and newsletter features. The post LinkedIn Introduces SEO Tools For Articles appeared first on Search Engine Journal.

SEO 124

SEO 124

CopyBlogger

FEBRUARY 23, 2023

You might have started your writing business because you love to write. You might get a lot of positive feedback. Continue Reading The post A Framework to Start the Writing Business of Your Dreams: 15 Tips for Entrepreneurial Writers appeared first on Copyblogger.

Content Marketing 117

Content Marketing Marketing Marketers 117

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Journal

FEBRUARY 23, 2023

Google clarifies guidance on Discover traffic to increase emphasis on helpful content and the Helpful Content System The post Google Updates Guidance On How to Qualify For Discover Traffic appeared first on Search Engine Journal.

SEO 122

SEO 122

Search Engine Land

FEBRUARY 23, 2023

Everyone in SEO is buzzing about AI following announcements from Google and Microsoft about forthcoming AI-powered search functionality. It’s still early, but AI is already helping search professionals do their jobs faster and easier. The sky’s the limit for its future potential. For now, however, human input remains a vital component. But whether that continues to be the case remains to be seen.

SEO 111

SEO User-Generated Energy Performance Marketing 111

Search Engine Journal

FEBRUARY 23, 2023

Google introduces new features to optimize digital marketing campaigns with Performance Max, including brand exclusions and better reporting. The post Google Ads: New Features For Performance Max Campaigns appeared first on Search Engine Journal.

Digital Marketing 116

Digital Marketing Branding Marketing Marketers 116

Hubspot Marketing

FEBRUARY 23, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Are rewards programs keeping airlines afloat? They just might be. Delta Airlines is taking a different marketing approach in its latest video called “Grow Your World With Every Mile” highlighting its SkyMiles program.

User-Generated 104

User-Generated Promotion Management Branding 104

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Journal

FEBRUARY 23, 2023

Your content is what draws visitors to your website. Is yours pulling its weight? Perform a content audit to get the most from yours. The post How To Conduct A Content Audit Step-By-Step appeared first on Search Engine Journal.

SEO 106

SEO 106

Hootsuite

FEBRUARY 23, 2023

We’ve all seen carousel ads in our social feeds. But do they really work? Known for their swipeable format, carousel ads are most often seen on Instagram and Facebook in Feeds and Stories. And because they can showcase multiple images or products in one place, they’re naturally more interactive than a single-image ad which can easily be scrolled past.

User-Generated 103

User-Generated Promotion Shoppers Management 103

Martech

FEBRUARY 23, 2023

Research has shown time and time again that existing customers are 50% more likely to try new products of yours and spend 31% more with you when compared to new customers. So how are you fostering these relationships and delivering repeatable and measurable revenue? In this session, marketing experts will share how you can build customer relationships that not only scale but drive revenue for 2023 and beyond.

Customer 100

Customer Product Marketing Marketers 100

Search Engine Roundtable

FEBRUARY 23, 2023

Google has updated both the Google Discover help documentation and the Google helpful content system page documentation to clarify that Google Discover uses many of the same signals as Google Search for ranking. The big news is that previously Google told us the helpful content update did not impact Discoverr, but now Google says it does.

99

99

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Land

FEBRUARY 23, 2023

For the greater part of the last decade, Google released a slew of updates enriching the mobile-first search experience. There was the mobile-friendly algorithm update from 2015 and the switch to mobile-first indexing in 2019. In October 2021, Google introduced continuous scrolling on mobile. It’s a sensible change that matches users’ browsing experience in their social feeds.

Health 97

Health SEO Search Marketers Branding 97

Martech

FEBRUARY 23, 2023

Toyota has launched an AR experience for U.S. car buyers interested in the latest model of the Toyota Crown. The carmaker’s “Says So Much” campaign, which kicked off last month, uses digital out-of-home (DOOH) ads that push consumers to the experience with a QR code on the ad. The app-free AR experience was developed in partnership with Yahoo. When users scan the QR code they can see a 3D rendering of the new car on their phone screens, placed in the context of their immediate surroundings, whic

Shoppers 95

Shoppers Education Digital Marketing Promotion 95

Search Engine Land

FEBRUARY 23, 2023

Google has updated some of its search documentation to say now that the Google helpful content system can impact your site’s visibility not just in Google Search but also in Google Discover. This was a bit of a surprise to me because Google has not communicated this change up until now, and we have had a few helpful content updates since its first communication.

Communications 95

Communications Product SEO 95

Search Engine Roundtable

FEBRUARY 23, 2023

Google Search Console pushed out a security control update that reworked how the user and permissions management works. This is to bring over the old Webmaster Tools version to the new Search Console, and Google will sunset the old version in the coming months.

Management 93

Management 93

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Search Engine Land

FEBRUARY 23, 2023

Every new year, SEOs, bloggers and publishers are eager to capitalize on “fresh content” ranking boosts by adding new dates to old or existing content. Google’s search advocate John Mueller again reiterated that only significant content changes should lead to a changed date in articles. But what is considered significant? And what does it really mean to change a date?

SEO 94

SEO User-Generated Place Search Marketers 94

Search Engine Journal

FEBRUARY 23, 2023

Learn to estimate ROI & make smart business decisions. Download the on-demand webinar to discover how to allocate budget & select the best SEO keywords. The post How To Predict Your SEO Success: A 5-Step Formula To Help You Win appeared first on Search Engine Journal.

SEO 91

SEO 91

Search Engine Land

FEBRUARY 23, 2023

Slow-loading pages. Connection errors. The “white screen of death.” These are the most common hosting-related issues plaguing WordPress websites today. Choosing the right web hosting for your WordPress site can help you avoid these disruptive – and potentially costly – errors. A reliable and secure web hosting environment can ensure that your website receives: Maximum uptime.

Management 92

Management Price Customer SEO 92

Search Engine Roundtable

FEBRUARY 23, 2023

Yesterday, Microsoft announced that the new Bing AI Chat features are available for some users on the Bing mobile app and Edge mobile app on iOS and Android. And with that, voice search using Bing AI chat is just so sweet.

91

91

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Scoop.it!

FEBRUARY 23, 2023

Content curation is an intricate process and the key driver of digital marketing strategy for many businesses that know how to do it right. It’s a process of sharing third-party content that aligns with the interests and preferences of your target audience to get more traction online. Content curation enables you to cast a wider net and attract the top-of-the-funnel audience in your respective niche.

Automobile 88

Automobile Social Media Marketing User-Generated Marketing Strategy 88

Search Engine Roundtable

FEBRUARY 23, 2023

Google Business Profiles lets you access and edit your business profile from web search (like it or not) and recently, Google has been testing showing a "see photos" button in addition to the normal "add photos" button.

85

85

Rock Content

FEBRUARY 23, 2023

Google Analytics is used by many businesses to track their customers and website performance. With new features recently revealed aimed at dealing with large and complex data, Google Analytics can help you further optimize your website, helping to ensure that it is functioning well and providing a good customer experience. By knowing which updates to look for, you can stay ahead of the competition and keep your website running as smoothly as possible.

Analytics 85

Analytics Place Digital Marketing SEO 85

Search Engine Roundtable

FEBRUARY 23, 2023

Google has updated its favicon search developer documentation to now say that you don't need to host the favicon in the same domain in order to be eligible for a favicon in Google Search results. Google removed the line, "the URL must be in the same domain as the home page.

83

83

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding