Hubspot Marketing
APRIL 13, 2022
Believe it or not, driving traffic to your website — albeit challenging — isn't enough to sustain your business. To truly leverage that investment in traffic, marketers must use conversion rate optimization , or CRO, to convince said traffic to complete the desired action. The list below outlines many helpful tools for marketers looking to optimize their conversion rates.
Content Marketing Institute
APRIL 13, 2022
Reusing and repurposing existing content lets you quickly expand your reach across channels in different formats. Try these practical tools to find the best candidates, plan (and even automate) their reuse, and track your results.
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Internet Marketing Ninjas
APRIL 13, 2022
Indexation has long been a popular dilemma in an SEO community as we naturally want Google to capture our new URLs quickly, but there’s no sure-fire way to force Google to do that. Lately Google has been notoriously slower at indexing URLs which has caused an SEO community to try all the old and new ways to get Google to index URLs faster. To discuss URL indexation Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, have come together to try and build a list of way
Search Engine Journal
APRIL 13, 2022
Google Ads extensions are an excellent tool. Understand each type and optimize them for maximum performance, so you get more bang for your PPC buck. The post 14 Types Of Google Ads Extensions & What They Do appeared first on Search Engine Journal.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Search Engine Roundtable
APRIL 13, 2022
Google has updated the webmaster guidelines document to add that automatically generated content is against the guidelines only when it is "intended to manipulate search rankings." This was added to the main webmaster guidelines here the other day and has been added to the specific document a few months ago.
Search Engine Journal
APRIL 13, 2022
YouTube Search Insights, a tool designed to surface valuable keyword data, will be available to all channels later this month. The post YouTube’s Keyword Research Tool Available To Everyone This Month appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
APRIL 13, 2022
Amazon announces a limited time increase in commission rates. How does it compare to pre-Covid commission percentages? The post Amazon Raises Affiliate Commission Rates appeared first on Search Engine Journal.
Martech
APRIL 13, 2022
When it comes to lead generation, it’s important to understand the need to balance lead quantity and lead quality. Focusing on just generating more leads is not the key to more revenue. Understanding each stage of the funnel and optimizing the conversion rate at these different stages will convert leads to customers. Join Alex Ortiz, CMO of Sendoso and learn how to improve conversion rates by refining your strategy within the funnel and focusing on and measuring what matters.
CMO Network
APRIL 13, 2022
Consumers are exercising their power of choice, signaling a quest for pioneering digital and hybrid experiences. Dynamic leaders can retain and attract customers on all fronts by innovating their digital services to create new value-added experiences online and in hybrid phygital touch points.
Many Chat
APRIL 13, 2022
WhatsApp is a great channel to directly engage with customers. Its end-to-end encrypted chat, voice, and video call functions allow brands to virtually partake in two-way conversations that would usually occur in a real-life location like a physical store. Because there are no cellular services involved, WhatsApp is a reliable channel businesses can use to send delivery alerts and purchase confirmations as well as offer customer support worldwide.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
CMO Network
APRIL 13, 2022
It's widely know that customer service agents have recently been experiencing higher levels of abuse. But, new research from Netomi shows that that many agents are also abusing their customers.
Zumvu
APRIL 13, 2022
E-commerce remained a big force compared to other industries during the global Covid-19 pandemic.
Many Chat
APRIL 13, 2022
Leads will come and go over the course of your business’s lifetime, but the quicker you can identify, sort, and capitalize on your top leads, the greater your chances will be of closing a sale. Lead scoring with AI uses calculated information to make the best decisions on which customers to pursue, which to nurture, and which to throw out altogether.
Martech
APRIL 13, 2022
Video-conferencing platform Zoom and telecomms company Intrado have each announced new features to improve event hosting. Zoom Events license holders can now increase branding during virtual events and create a virtual backstage area. Users of Intrado’s Notified solution now have a single platform which can execute virtual, hybrid and in-person events.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Quikly
APRIL 13, 2022
When it comes to your consumers, there’s no end to the things you want to know. What do consumers find valuable ? How do consumers make decisions ? What causes consumers to love a brand ? But the underlying question remains: What makes consumers buy a product?
Martech
APRIL 13, 2022
Today, app marketing company ironSource announced it has released the Luna Search Ads platform for general availability. Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. What it does. When marketers promote an app, Luna Search Ads improves discovery by helping determine the best keywords to use and how to manage them in Apple Search Ads.
Search Engine Journal
APRIL 13, 2022
In a world where digital & physical meet, metaverses offer an unprecedented opportunity to brands. Got NFTs, Metaverse, and web 3.0 on your marketing radar? The post Marketing In The Metaverse [Podcast] appeared first on Search Engine Journal.
Martech
APRIL 13, 2022
At Real Story Group, we’ve been evaluating customer data platform (CDP) technology on behalf of enterprise buyers for more than four years now. Initially, we saw a wave of early adopters making hasty decisions both to license this type of technology and pick a vendor. As you can imagine, many of those early partnerships didn’t work out so well.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Journal
APRIL 13, 2022
A Remote Code Execution Vulnerability discovered in the Elementor Website Builder plugin that can lead to full site takeover. The post WordPress Elementor Plugin Remote Code Execution Vulnerability appeared first on Search Engine Journal.
Duct Tape Marketing
APRIL 13, 2022
How To Master The Secret Language Of Cues written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Vanessa Van Edwards. In this episode of the Duct Tape Marketing Podcast , I interview Vanessa Van Edwards. Vanessa is the Lead Investigator at Science of People. She is the bestselling author of Captivate: The Science of Succeeding with People, translated into 16 languages.
Search Engine Land
APRIL 13, 2022
Make suer you check your accounts ASAP, since many said their best-performing ads were affected.
Duct Tape Marketing
APRIL 13, 2022
Sustainable Fat Loss For Busy Entrepreneurs written by Sara Nay read more at Duct Tape Marketing. About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Land
APRIL 13, 2022
You can now research what YouTube users, and your own viewers, are searching for, to find content gaps and create more relevant videos.
Litmus
APRIL 13, 2022
People are always on the move and email content should reflect this. By using live dynamic email content like countdown timers and showing recipients their nearest stores, you can serve email recipients with contextually relevant and up-to-date emails. There are several ways in which you can target subscribers using live dynamic email content, including: Location.
Search Engine Land
APRIL 13, 2022
“Including them early in the campaign lifecycle can be useful to help jumpstart performance, but they will also continue to inform our systems over the campaign lifecycle,” the company clarified.
Search Engine Journal
APRIL 13, 2022
Google sent a reminder to publishers that expands on current policy related to showing ads on content about the war on Ukraine. The post AdSense Pausing Monetization On Some Ukraine Related Topics appeared first on Search Engine Journal.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Land
APRIL 13, 2022
Responsive Search Ads are a huge shift from the ETA format. Learn how RSAs work and get tips on how to get more out of them. .
Search Engine Journal
APRIL 13, 2022
Whether you’re new to Google Analytics, or a seasoned analyst, there's something new to learn. Get moving in the right direction with these top guides. The post Learn GA4: 17 Top Guides & Educational Resources appeared first on Search Engine Journal.
Search Engine Land
APRIL 13, 2022
Google also announced five improvements that should make your dashboards faster and easier to use.
Search Engine Roundtable
APRIL 13, 2022
Google's John Mueller was asked if Google Search Console will show links from a redirected domain to the new domain in the links report in Search Console. The answer is yes, if the links are being redirected and you did a site move from domain A to domain B, the links pointing to domain A will show up as pointing to domain B.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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