Hubspot Marketing
DECEMBER 16, 2022
Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. With scarce resources, limited staffing, and divided leadership attention, investing in marketing efforts can often take a backseat to more urgent matters. Luckily, email marketing is both cost-effective and less time-consuming than other NPO marketing strategies.
Social Media Examiner
DECEMBER 16, 2022
Are you looking for ways to grow a business with NFTs? Wondering what works and what doesn't? In this article, you’ll discover how NFT business models are evolving, mistakes to avoid, and much more. Why Should Businesses and Creators Consider NFT Business Models? It can be challenging for businesses and creators to stand out and […]. The post The Evolution of NFT Business Models appeared first on Social Media Examiner.
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Econsultancy
DECEMBER 16, 2022
In late November, OpenAI, the research laboratory behind the Generative Pre-trained Transformer (GPT) language model quietly released the latest version of GPT: GPT-3.5. Considerable speculation had surrounded when OpenAI might be planning to launch GPT-4 – thought to be the next model in the series – after GPT-3 was introduced in May 2020.
Content Marketing Institute
DECEMBER 16, 2022
No one knows how ChatGPT and generative AI might change marketing, but Robert Rose says the technology isn’t ready to write humans out of the equation yet. Instead of worrying about AI taking your job, focus on how it might change it (and you) for the better.
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Hubspot Marketing
DECEMBER 16, 2022
Instagram Reels generate 43.5% more engagement than Instagram videos on average. So if you’re looking to give your content a boost, it’s time to make the switch. But there’s a catch. It’s impossible to deliver engaging Reels daily. You may run out of time or ideas. Scheduling Instagram Reels is a great solution to keep up with posting every day. Read the full post to learn how to schedule IG Reels.
Practical eCommerce - Marketing
DECEMBER 16, 2022
Pura makes and sells smart fragrance diffusers controlled via a phone app. Launched in 2015, the company has scaled to 180 employees. CMO Daniel Lacey tells the story. The post Homes Smell Better with Pura appeared first on Practical Ecommerce.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
DECEMBER 16, 2022
With the Google December 2022 link spam update and helpful content update both still rolling out, SEOs are worried that Google may have one more Google algorithm update up its sleeve before the year’s end. Well, it will not happen, said John Mueller from the Google Search team. No more core updates this year. John Mueller said on Twitter, “FWIW, just to be clear, there’s no core update lined up for the rest of the year.” Rankings might not be stable.
Martech
DECEMBER 16, 2022
Tech has turned marketing from a bit of a dark art to a tool for strategic business growth, but not without repercussions. Even more, consumers expect brands to not only remember — but to predict — their preferences, interests, likes and dislikes. . The omnichannel struggle is very painful to orchestrate and manage. Companies need a unified and seamless approach that eliminates siloed user experiences, making things more efficient internally and effective externally.
Search Engine Roundtable
DECEMBER 16, 2022
The Google search quality raters guidelines were updated and updated in a big way, with a new E added on to E-A-T. Google is adding experience on top of expertise, authoritativeness, and trustworthiness. Google said that trust is the most important of all four elements here.
Search Engine Journal
DECEMBER 16, 2022
Rank tracking is still an important part of any successful SEO strategy and a key metric for SEO pros and marketers continue to measure. The post Rank Tracking: How To Do It The Right Way appeared first on Search Engine Journal.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Roundtable
DECEMBER 16, 2022
A couple of months ago, Google switched the search ads label from "Ads" to "Sponsored." Now, Greg Finn noticed that the ads in the Google Discover feed and Google Discovery Ads label also changed from "Ads" to "Sponsored.
Search Engine Journal
DECEMBER 16, 2022
Create intentional interactions that lead potential customers further along their journey to purchase (and become lifelong, loyal customers). The post The Complete Guide To Lifecycle Advertising appeared first on Search Engine Journal.
Search Engine Roundtable
DECEMBER 16, 2022
Sometime in the past couple of months or so, Google added a notice after you upload photos to your Google Business profile that the photo is being processed. It may even add a label on top of the photo to say the photo is "pending" approval.
Search Engine Land
DECEMBER 16, 2022
Change is the only constant in SEO. At the moment, change is the only constant in the economy. Adapting to SEO shifts , reduced paid spending, and the general consensus of having to do more with less have hit marketers hard. As C-suite members look to reduce costs and improve efficiencies, SEO has risen to become an essential boardroom agenda item. SEO is impacting website performance across every type of industry.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
CMO Network
DECEMBER 16, 2022
According to Tom Peters, there’s a single measure for leadership that is the most important for evaluating candidates for promotion.
Search Engine Roundtable
DECEMBER 16, 2022
Google is now testing showing the services listings, the different services a business offers, on the desktop local and maps interface in a business profile. Previously this only showed up on mobile, but now it can show on desktop (I don't see it yet but some do).
CMO Network
DECEMBER 16, 2022
Kia will mount a Big Game advertisement during Super Bowl LVII in February, at a time when the brand remains ascendant in the U.S. marketplace.
Search Engine Roundtable
DECEMBER 16, 2022
Google announced that the Insights page in Google Ads has gained four new features including new search terms insights, asset insights, audience insights, and change history insights.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Land
DECEMBER 16, 2022
In 2022, Google made several announcements, updates, and not-so-subtle nudges that shifted the paid search landscape. (Google’s announcement page is a helpful and relatively objective compendium.). This article will break down: . The major moves from the past 12 months. How they impact paid search marketers. What they mean for the future of Google Ads.
Search Engine Roundtable
DECEMBER 16, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google updated its search quality raters guidelines and added an E to E-A-T.
Search Engine Roundtable
DECEMBER 16, 2022
This was a busy week, and I honestly thought it would start to slow down, but I was wrong; I am wrong a lot. Google launched another algorithm update, the December 2022 link spam update, which it baked in SpamBrain.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Zumvu
DECEMBER 16, 2022
When it comes to lead generation campaigns, there are a lot of factors that go into making them successful.
Zumvu
DECEMBER 16, 2022
Small business owners have a lot on their plate. Juggling the day-to-day tasks of running a business with long-term goals and planning can be difficult.
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