Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. The question is where is that budget going? Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Search Engine Journal

OCTOBER 31, 2022

Google's Lizzi Sassman & John Mueller describe the best way to write alt text for logos and images. The post Google Explains Alt Text for Logos & Buttons appeared first on Search Engine Journal.

SEO 126

SEO 126

Chief Martec

OCTOBER 31, 2022

At many companies — but not all — their martech stack has become too complex. Aside from the anecdotal evidence that I frequently hear on LinkedIn and Twitter threads, Gartner’s most recent Marketing Technology Survey frames the problem quantitatively: on average, the 324 enterprise marketing technology leaders they surveyed reported that only 42% of their martech capabilities are being used.

Transform 126

Transform Law CMO New Technology 126

Content Marketing Institute

OCTOBER 31, 2022

As content marketers spend less on paid distribution, organic SEO rises in importance. Follow these five tips to ensure you make the most of those efforts.

SEO 121

SEO Content Marketing Marketing Marketers 121

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Journal

OCTOBER 31, 2022

Whether you want to grow your page organically (or with paid tools), here are tips to grow faster and appear on your customers' feeds. The post TikTok: Your Guide To Quickly Growing Followers appeared first on Search Engine Journal.

Customer 108

Customer 108

Practical eCommerce - Marketing

OCTOBER 31, 2022

A modern press page helps journalists, shoppers, and search engines. Here are the key components — from a public-relations pro. The post How to Create an Effective Press Page appeared first on Practical Ecommerce.

Shoppers 101

Shoppers eCommerce Content Marketing Marketing 101

Search Engine Land

OCTOBER 31, 2022

It was a cold, dark night. At the end of the long path was an old, rundown mansion covered in cobwebs. Inside was a candle flickering next to the shadow of a person. You rub the frost off the stained-glass window on the doorstep, and there’s just enough light to see what the man inside is doing. He’s moving his body from side to side, chanting numbers – what could it be?

SEO 99

SEO Place Management Branding 99

Search Engine Roundtable

OCTOBER 31, 2022

A new study from Sterling Sky shows that putting keywords in the local reviews on business listings does not help improve the local listings ranking in Google Search. The study said, "it does not improve rankings.

100

100

Martech

OCTOBER 31, 2022

Here’s a collection of all the tools and resources we’ve mentioned so far in our GA4 series, plus a few extra. Key articles by Google support. Release Notes for GA4 Make the switch to GA4 Introduction to Google Analytics 4. Universal Tag Manager tools. Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags.

Analytics 109

Analytics Management Customer Marketing 109

Search Engine Land

OCTOBER 31, 2022

In the history of Google page speed ranking algorithms, we had three different announcements. Most recently we had the page experience update from 2020 that uses core web vitals, in 2018 we had the Google page speed update , and then in 2010 we had the Google site speed update. Google only uses core web vitals. Google’s John Mueller confirmed on Twitter that Google now only uses the most recent update for page speed ranking, specifically the page experience update that measures page speed

SEO 98

SEO 98

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Journal

OCTOBER 31, 2022

Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns. The post Microsoft Launches Import Tool For Google Ads Performance Max appeared first on Search Engine Journal.

Advertising 95

Advertising Advertisers 95

Search Engine Land

OCTOBER 31, 2022

Google’s Ads Data Hub helps advertisers do customized analyses for their business objectives while maintaining user privacy. Because marketers and measurement partners have different needs, Google has created two different solutions: Ads data Hub for Marketers and Ads Data Hub for Measurement Partners. Ads Data Hub for Marketers. The Ads Data Hub for Marketers is a way for advertisers to analyze their data, get access to insights, and be better informed when they buy media.

User-Generated 97

User-Generated Advertising Advertisers Marketing 97

Search Engine Journal

OCTOBER 31, 2022

Recently published research shows that about 30% of searchers on Google must repeat their searches because the first set of results weren't satisfactory. The post Research Finds Evidence Of User Dissatisfaction With Google Results appeared first on Search Engine Journal.

SEO 95

SEO 95

Buffer Marketing

OCTOBER 31, 2022

Almost everyone, when given the opportunity, has one oddly-specific topic they can spend hours giving a presentation about. Mine would be young adult books of the mid-2010s, while others are very into football or recreating vintage recipes. Vertical networks — social platforms solely dedicated to niche interests — are there to support those interests.

User-Generated 94

User-Generated Food Retail Promotion 94

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Hubspot Marketing

OCTOBER 31, 2022

Instagram and TikTok are apps typically used to share special moments, connect with others, or promote our brands — but can we also use these platforms to create and share resumes? In 2021, TikTok launched TikTok Resumes , a program designed to "continue expanding and enhancing TikTok as a new channel for recruitment and job discovery," according to a news release.

Gen Z 93

Gen Z Management Marketing Marketers 93

Search Engine Land

OCTOBER 31, 2022

Microsoft Ads has just launched a solution within the Google Import tool to simplify duplicating your Performance Max campaigns across platforms. They’ve also started a pilot program for importing Performance max campaigns that aren’t using a Merchant Center. The new experience will import these campaigns as Search campaigns and create Dynamic Search Ads (DSA). .

Advertising 94

Advertising Advertisers 94

Hubspot Marketing

OCTOBER 31, 2022

Having a strong SEO strategy is critical for reaching new audiences and generating leads for your business. In fact, 43% of marketing directors, VPs, and C-suite executives reported SEO as one of the most effective strategies their companies currently leverage. Creating a powerful SEO strategy requires consistent testing and iteration. Over time, certain metrics can help you identify which areas of your strategy are working — and which aren't.

SEO 91

SEO Branding Marketing Marketers 91

Search Engine Journal

OCTOBER 31, 2022

Google is rolling out new ways to analyze data using Ads Data Hub with solutions designed for marketers and third-party measurement partners. The post Google Rolls Out 2 New Ways To Analyze Data In Ads Data Hub appeared first on Search Engine Journal.

Marketing 90

Marketing Marketers Advertising Advertisers 90

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Roundtable

OCTOBER 31, 2022

Google is showing the on-time delivery percentages and order accuracy percentages in some of the Google Ads search listings. This should not come as a surprise because Google Merchant Center has been offering e-commerce sites to pass along that data to them for some time now.

89

89

Econsultancy

OCTOBER 31, 2022

The coronavirus pandemic has formed new consumer habits around buying fast-moving consumer goods (FMCG, also known as consumer-packaged goods or CPG). While the astronomical spike in online purchasing that was seen in the early days of the Covid-19 lockdowns (and again in late 2020 and early 2021) proved to not be permanent, many more consumers […].

Branding 87

Branding Analytics 87

Search Engine Land

OCTOBER 31, 2022

Google has just announced three new tools to measure cross-platform app conversions, strengthen performance with privacy-focused measurement, and adapt to iOS and Android standards. Cross-platform conversion measurement. Without cross-platform conversion tracking, google says advertisers will have measurement gaps and optimization limitations across web and app campaigns.

Advertising 90

Advertising Advertisers Analytics Management 90

Search Engine Journal

OCTOBER 31, 2022

Learn how to create authoritative topic clusters and better content with this step-by-step guide to topic modeling. The post How To Create More Helpful Content With Topic Modeling & Topic Clusters appeared first on Search Engine Journal.

SEO 85

SEO 85

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Martech

OCTOBER 31, 2022

Very little growth in B2B marketing budgets this year, with 57% of marketers saying their budget was the same as or less than 2021, according to a new report. One in five reported being hit with mid-year marketing budget cuts. Via 2022 State of B2B Marketing Budgets report from Demand Metric and Integrate. Only 12% reported a significantly bigger budget, according to the 2022 State of B2B Marketing Budgets report.

B2C 96

B2C Marketing Marketers Customer Marketing 96

Econsultancy

OCTOBER 31, 2022

Andrea Carter is Senior Director of Marketing EMEA at Sophos, a cybersecurity-as-a-service company. I recently caught up with Andrea to find out more about her role. She talks trends in B2B marketing, the alignment between sales and marketing, and lessons from the pandemic. I run Field Marketing for North (UKI & Nordics), South (Italy, France, Spain & Benelux) and Emerging (Middle-East & Africa).

Market Trends 83

Market Trends Marketing Marketers 83

Hubspot Marketing

OCTOBER 31, 2022

The U.S. Bureau of Labor Statistics says that over 47 million Americans quit their jobs in 2021 — this is what’s now known as The Great Resignation. As there has been a significant increase in the number of vacant positions and the number of workers who have left their position, it makes sense that hiring priorities may have changed. In this post, we’ll discuss The Great Resignation's impact on hiring with insight from marketing decision-makers and expert HubSpot recruiters.

Health 82

Health Branding Marketing Marketers 82

Search Engine Journal

OCTOBER 31, 2022

Instagram fixed a bug causing a service outage that impacted users to varying degrees, as people reported disabled accounts and repeated app crashes. The post Instagram Fixes Bug Causing Service Outages appeared first on Search Engine Journal.

78

78

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

CMO Network

OCTOBER 31, 2022

As more B2B companies realize people are people, the tides of creative change will produce an exciting shift in what we can expect from B2B in the next 2-5 years.

Millennials 82

Millennials Marketing Marketers CMO 82

Search Engine Roundtable

OCTOBER 31, 2022

Google seems to be testing displaying some fall season decorations in the search results. So Google is adding these colored leaves to the background of some search features.

77

77

CMO Network

OCTOBER 31, 2022

Apple, Amazon, and Meta led a barrage of Big Tech Earnings where this quarter, the stark contrast between Apple and Meta provide a powerful indicator of how Advertising, Privacy, and User Experience are separating Apple's strength from Meta's woes.

Advertising 75

Advertising Advertisers CMO 75

Search Engine Roundtable

OCTOBER 31, 2022

On Friday, Michelle aka @Shelliweb, spotted that the Google Search Console geographic target setting feature was still visible under the legacy features. This is despite Google deprecating the feature months ago.

75

75

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding