Content Marketing Institute

SEPTEMBER 5, 2023

How many of these seven content-related roles live in your marketing organization? They can be the differentiators for your overall marketing strategy.

Content Marketing 105

Content Marketing Marketing Marketers Marketing Strategy 105

Aspiration Marketing

SEPTEMBER 5, 2023

Personalization is the new black in marketing. It's not just about knowing your customers; it's about showing them you know them. And the best way to do that is to personalize your marketing messages through customer-centric SEO. So if you're ready to take your marketing to the next level, read on!

SEO 232

SEO Customer Marketing Marketers 232

Search Engine Land

SEPTEMBER 5, 2023

Much has been written about Google Search Generative Experience (SGE), but the most important questions remains unanswered: If and when Google SGE goes live, how will it impact organic traffic? Will our traffic drop, and if so, by how much? And what can we do about it? This article presents a framework that can provide clear answers to these questions.

SEO 143

SEO Management User-Generated Product 143

Hubspot Marketing

SEPTEMBER 5, 2023

Once Google releases its search generative experience , one thing is for certain: The types of content that encourages traffic to your website will change tremendously. Straightforward, cut-and-dry topics like "How to create a social media strategy" might not drive as much traffic to your website anymore. Instead, users will find the answers to queries like that directly on Google through the generative AI snapshot.

User-Generated 120

User-Generated Thought Leadership SEO Product 120

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

SEPTEMBER 5, 2023

Google has launched the URL Contains targeting functionality on Performance Max. The feature, which is also available on Dynamic Search ads (DSA), enables you to manually specify which URL to show your PMax ads to. Here’s a preview of how to access the new tool on the platform, as shared by Google Ads expert Thomas Eccel on LinkedIn: Explaining why this new feature could be super useful for advertisers, Eccel told Search Engine Land: “Since a Pmax campaign with the Final Url expansio

Advertising 141

Advertising Advertisers Product Branding 141

Social Media Examiner

SEPTEMBER 5, 2023

Are you up to date on changes from Facebook? Wondering which Facebook updates are important to marketers? In this article, we explore Facebook changes that affect your marketing. #1: Heading 2 Subheading 4 In addition, if you open the Reels composer in the mobile Facebook app, you’ll now see a tab for a Templates hub […] The post Facebook Changes That Affect Marketers appeared first on Social Media Examiner.

Marketing 120

Marketing Marketers Social Media Marketing 120

Martech

SEPTEMBER 5, 2023

A little more than half (53%) of B2B marketing managers say their budgets are up this year compared to 2022, according to a new study. Despite this, the marketers don’t believe that they’re getting the funding they need. While they asked for an average of $88,000 per campaign, the approved average was just $62,000, according to the survey by the website B2Breviews.com.

Social Media Marketing 119

Social Media Marketing Marketing Marketers Market Research 119

Search Engine Land

SEPTEMBER 5, 2023

In the ever-evolving realm of artificial intelligence (AI), launching new technologies is no longer an anomaly but a relentless pursuit of innovation. Amid this technological maelstrom stands Google’s latest creation, Google Bard, a name reminiscent of the ancient bards renowned for their poetry and storytelling. As a multifaceted tool developed and launched by Google AI earlier this year, Bard is not confined to rigid algorithms; it promises fluidity and creativity.

Transform 137

Transform User-Generated Communications Price 137

CMO Network

SEPTEMBER 5, 2023

KickGlass Connect is an innovativemulti-stage holistic approach to marketing. It blends empathy and data analytics for authentic, adaptive brand-consumer relationships.

Analytics 108

Analytics Marketing Marketers Branding 108

Search Engine Land

SEPTEMBER 5, 2023

“We want to hit {goal}. What should we expect to spend?” Whether in-house or at an agency, if you’ve been in PPC account management, odds are you’ve been asked some version of that question at least once. And for some, there’s a tendency to want to spit out a ballpark figure with little context or calculation. For a few reasons, that approach could get you into trouble.

CMO 134

CMO Communications Branding Analytics 134

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Buffer Marketing

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. As a result, there still isn’t much of a rule book for people who want to pursue it as a career. Current industry experts like Tom Basgil, Amelia Munday, and Chi Thukra have learned on the job, working their way up the ranks with experimentation and iteration.

PR 102

PR Social Media Marketing Management Analytics 102

Search Engine Land

SEPTEMBER 5, 2023

SEO for adult sites is a fiercely competitive space – yet pervasive and unwanted adult-intent traffic remains a big challenge for enterprises, ecommerce sites and marketplaces. Here is why this is a problem and what can be done about it. When non-adult sites rank for adult searches It’s important to understand that “adult-intent traffic” and “adult content” differ.

SEO 132

SEO User-Generated Analytics eCommerce 132

David Meerman Scott

SEPTEMBER 5, 2023

With the popularity of social networks like Facebook, LinkedIn, Instagram, and TikTok as well as the rapid rise of chatbots accessing Generative AI Models, the once humble blog has rising in importance (once again) as a marketing strategy.

Marketing Strategy 102

Marketing Strategy PR Marketing Marketers 102

Search Engine Land

SEPTEMBER 5, 2023

Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. The platform has also launched new audience types. Alongside this expansion, the platform now supports bulk associations for In-market audiences, as well as: Remarketing. Dynamic remarketing lists. Similar audiences. Customer match. Custom audiences.

Advertising 132

Advertising Advertisers Marketing Marketers 132

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

InTouch Marketing

SEPTEMBER 5, 2023

CEOs of hazardous waste businesses must grapple with a distinctive set of challenges, from environmental concerns to regulatory complexities, all while navigating a dynamic landscape of modern business.

Marketing 92

Marketing Marketers Inbound Marketing 92

Martech

SEPTEMBER 5, 2023

Google had warned that everyone would be forced to migrate over to Google Analytics 4 by July 1 or else they would lose the ability to track the performance of their websites and campaigns. However, it’s now two months later and many marketers can still use their UA accounts as usual. Why we care. The majority of marketers did not embrace the enforced migration to GA4 and many have found the new system difficult to use with complaints raised around its user inter face, a lag in data and data

Analytics 89

Analytics Management Search Marketers Marketing 89

Rock Content

SEPTEMBER 5, 2023

With social media becoming an increasingly important part of people’s lives and purchasing decisions, consumers expect more than great services and products from the brands they trust. They also want ongoing relationships with those brands and to feel like they’re part of what those brands are putting out there. User-generated content – including blog posts, photos, social media content, and reviews – gives consumers what they’re looking for.

User-Generated 79

User-Generated SEO Shoppers Copywriting 79

Set Up

SEPTEMBER 5, 2023

This blog was written by Setup’s Business Development + Marketing Associate, Alexis Quarcoo. As a young marketer, my experience in the corporate world has been eye-opening. Between publishing CMO Spotlight interviews and attending #MarketersBreakfasts with marketing executives over the last two years, I’ve had the pleasure of working with well connected marketers and learning from marketing leaders from different organizations.

Transform 59

Transform Thought Leadership CMO Marketing 59

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Tiecas

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? I can assure you they are not just consulting jargon. In this article, I will delve into the nuances of these two concepts and explore how they contribute to the growth and profitability of industrial businesses.

Marketing Strategy 52

Marketing Strategy Manufacturing Key Performance Indicator Marketing 52

Buffer Marketing

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. As a result, there still isn’t much of a rule book for people who want to pursue it as a career. Current industry experts like Tom Basgil, Amelia Munday, and Chi Thukra have learned on the job, working their way up the ranks with experimentation and iteration.

PR 52

PR Social Media Marketing Management Analytics 52

Sachs Marketing Group

SEPTEMBER 5, 2023

You can use Google Ads for small business by setting up targeted advertising campaigns that allow you to reach potential customers when they are searching for the products or services you offer. Google Ads enables you to tailor your advertisements based on location, demographics, and keywords, thus optimizing your ad spend. Are you a small business owner grappling with low visibility and sluggish sales?

Advertising 52

Advertising Advertisers User-Generated Shipping 52

Sprout Social

SEPTEMBER 5, 2023

There’s something awe-inspiring about watching #CleanCore videos on social media. The ones where they reorganize the space underneath a bathroom sink, reimagine the use of closet storage or deep clean a grimy surface. Maybe it’s the ASMR quality of the videos that draws us in, or the enviable storage containers and cleaning devices. But I think they offer something even more intriguing: efficiency.

Influencer Marketing 130

Influencer Marketing Communications User-Generated Management 130

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Martech

SEPTEMBER 5, 2023

Marketing teams have become the catch-all department for executing tactics, but we’ve lost sight of the most important factor — what business outcomes are they actually trying to achieve? Without this really important alignment, we’re seeing stressed-out marketers who can’t say no to anything. If your marketing team is getting buried in an endless list of requests, it’s time to break that cycle immediately.

Marketing 111

Marketing Marketers Traditional Marketing Place 111

Marketing Insider Group

SEPTEMBER 5, 2023

Have you ever felt like you’re playing a never-ending game of darts with your content ideas, blindly throwing them and hoping they hit the mark? It’s time to put an end to the guesswork. Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research.

Market Research 101

Market Research Content Marketing Marketing Marketers 101

Martech

SEPTEMBER 5, 2023

“Together, AI and cloud-native platforms open the aperture of automations in our companies wide, opening the floodgates for new ideas to be automated and see the light of day.” “The New Automation Mindset” is a book published just last week by Vijay Tella, co-founder and CEO at Workato, and his co-authors Scott “Chief Martec” Brinker and Massimo Pezzini, strategic advisor to Workato.

Transform 113

Transform User-Generated New Technology Management 113