Diggity Marketing

SEPTEMBER 12, 2022

In reply to Akash Paul. Yes, I still use PBNs, particularly for Tier 2 link building.

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Search Engine Journal

SEPTEMBER 12, 2022

Here are a few ideas on how you can add context to take your social media content to the next level. The post How To Incorporate More Context In Your Social Media Content appeared first on Search Engine Journal.

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Hubspot Marketing

SEPTEMBER 12, 2022

Want to launch your own podcast (or a podcast for your company) but don’t know where to start? I’ve got you – starting a podcast is simpler than it seems. I was an avid podcast listener for years before deciding to start my own show in 2018. I took my podcast from idea to launch in 10 days with no audio experience — and if I can do it, you can too. In fact, starting a podcast is easier than ever as the medium has increased in popularity and profitability.

Non-Profit 121

Non-Profit Education Promotion Place 121

Search Engine Roundtable

SEPTEMBER 12, 2022

Google has removed the datePublished "recommended" property from the fact check structured data documentation. Google said, "Currently, date information isn't used in the Fact Check rich result.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha.

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Gen Z Millennials Fashion Manufacturing 116

Search Engine Roundtable

SEPTEMBER 12, 2022

Google is now testing highlighting portions of the featured snippets they show in the Google search results page. I am seeing the highlights both in yellow and blue format, as well as no highlights at all.

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Search Engine Roundtable

SEPTEMBER 12, 2022

Someone is looking to move to a new CMS where the site has 20,000 products on the front-end of the website. When the site switches to a new CMS, it sounds like the URLs will need to change. He asked if he could redirect 20,000 URLs.

Product 107

Product 107

Search Engine Journal

SEPTEMBER 12, 2022

Google announced a September 2022 Core Algorithm Update, which signals noticeable changes to the search results. Some are counting on it. The post Google Announces September 2022 Core Algorithm Update appeared first on Search Engine Journal.

SEO 98

SEO 98

Search Engine Roundtable

SEPTEMBER 12, 2022

There is an interesting conversation on Twitter about Google crawling spikes and (1) if these spikes are global or on a per-site basis and (2) if the URL parameter tool going offline caused a global spike in crawling.

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Zumvu

SEPTEMBER 12, 2022

In a world where consumers are bombarded with ads from all sides, how can you ensure that your ad budget is well spent and reaches the right audience? The answer is OTT advertising.

Advertising 98

Advertising Advertisers 98

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Roundtable

SEPTEMBER 12, 2022

The Google helpful content update finished rolling out around 2 pm ET on September 9th. That morning we reported we started to notice more widespread volatility and fluctuations, possibly related to the helpful content update. But now I am thinking that maybe those or most of those fluctuations were unrelated to the helpful content update?

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Search Engine Journal

SEPTEMBER 12, 2022

Google answers if publishing content on a daily basis will help increase ranking. The post Google Answers If Adding Content Daily Increases Rankings appeared first on Search Engine Journal.

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SEO 98

CMO Network

SEPTEMBER 12, 2022

Walmart’s Chief People Officer Donna Morris speaks about the link between EX and CX, how Walmart invests in upward mobility for employees, and the power of sourcing customer feedback from employees.

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Customer CMO 98

Content Marketing Institute

SEPTEMBER 12, 2022

Should you create content for TikTok? Only your audience can tell you. But experts (mostly) agree on this: Don’t ignore the short-form video giant if you want to stay relevant. Try this advice and stop dancing around the TikTok question.

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Content Marketing Marketing Marketers 97

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Journal

SEPTEMBER 12, 2022

Chris Laas to explore how he uses SEO forecasting to provide greater value to clients and senior stakeholders. The post SEO Forecasting: 3 Unique Ways To Prove The Value Of SEO To Clients & Stakeholders appeared first on Search Engine Journal.

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SEO 93

Martech

SEPTEMBER 12, 2022

A recent story from the world of politics is a great illustration of the need for martech expertise. Although this is about one party, I’m going to refer to them as Party Y because the lesson is universal. . Early last year Sen. John Doe was picked to head the campaign arm of Party Y’s National Senatorial Campaign. Sen. Doe, who was a businessman before getting elected, believed Party Y needed to overhaul how it raised money online and get more from smaller donors.

Marketing 93

Marketing Marketers Advertising Advertisers 93

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. But between must-adopt platforms and the rise of short-form video, keeping up with digital demand is only getting harder. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Management 90

Management Real Estate Branding Food 90

CMO Network

SEPTEMBER 12, 2022

Humanitix is an innovative event ticketing platform that uses 100% of its booking fees to create social impact by funding education projects for the world's most disadvantaged children to close the global education gap.

Education 88

Education CMO 88

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Hubspot Marketing

SEPTEMBER 12, 2022

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Finance 87

Finance Food Fashion Education 87

Search Engine Roundtable

SEPTEMBER 12, 2022

Christine Zirnheld, aka Shep, is a Digital Marketing Manager at Cypress North, is a co-host on Marketing O'Clock, and has been with the company for over four years. Shep came from her maiden name Shepherd and Greg Finn gave him the nickname of Shep.

Digital Marketing 86

Digital Marketing Management Marketing Marketers 86

Zumvu

SEPTEMBER 12, 2022

Data is a useful resource. It enables firms to see patterns, carry out assessments, make wise choices, and establish reasonable objectives.

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Econsultancy

SEPTEMBER 12, 2022

We’ve made some changes to the Econsultancy website. Depending on how you found this article, you may already have noticed a different look to our homepage, navigation and a number of landing pages. The aim is to try to make the website experience simpler for every visitor, whether they are a member or not, and to give new visitors a better understanding of what we do.

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Customer 79

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Search Engine Journal

SEPTEMBER 12, 2022

Stay away from these 18 popular link-building ideas that sound good but don't work anymore. The post 18 Popular Link Building Tactics You Should Avoid appeared first on Search Engine Journal.

SEO 79

SEO 79

CMO Network

SEPTEMBER 12, 2022

Companies that preemptively build, and actively reinvigorate, corporate culture before the dust settles on wherever, and however, we work will be those that experience a softer landing and a more robust brand. Waiting to see how it all pans out before addressing culture is not an option.

Branding 78

Branding CMO 78

Digital Marketer

SEPTEMBER 12, 2022

You might be losing business from your homepage and have no clue! If you’re a service-centric business, listen up! Michael Buzinski lays out how to fix your homepage to properly reflect your services … or rather how to not. Michael Buzinski (Buzz), President & CMO of Buzzworthy Website Marketing, is a lifelong entrepreneur, digital marketing thought leader, and best-selling author.

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CMO Digital Marketing Management Marketing 77

AWeber

SEPTEMBER 12, 2022

Don’t like picking up the phone? You’re not alone. A lot of people — including countless business owners — ignore or avoid phone calls. After all, there are plenty of other ways to communicate with the people you want to reach. But don’t neglect the phone as a channel for growing your business, either. With the exception of robocalls and solicitor inquires, most calls (92%) represent opportunities — opportunities to win, retain, or lose business, improve perceptions, strengthen connections, and

Education 78

Education Communications Customer Place 78

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

GrowPowerful

SEPTEMBER 12, 2022

Two Sides of the Fake Coin: Wannabe’s & Retirees. On the podcast this week, GROW Powerful’s Managing Partner, Brett Schklar brought attention to a particularly problematic and confounding issue which has been recently plaguing CEOs and business leaders who are embracing Fractional Leadership: Fake Fractional CMOs. Amidst the flurry of false advertising and job title overinflation, two main camps can be identified, the first of which—the ‘Wannabes’ —being far more nefarious than the latter—th

CMO 52

CMO Manufacturing Copywriting PR 52

Vertical Response

SEPTEMBER 12, 2022

Are you looking for ways to improve your marketing efforts? If so, consider using surveys to gather valuable data from your customers. Surveys can provide you with insights into what your customers want and need, which can help you create more effective marketing campaigns. In this blog post, we will discuss 5 tips for creating engaging surveys that generate actionable results. #1 Keep your surveys short and to the point: No one wants to spend a lot of time filling out a survey, so make sure you

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User-Generated Market Research Product Customer 52

Search Engine Roundtable

SEPTEMBER 12, 2022

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Customers.ai

SEPTEMBER 12, 2022

Today I’m going to show you how a commitment to crafting the perfect cold outreach campaign has landed me $200 million in value—including $30 million in venture capital over the last decade alone. Have growth marketing experts tried to tell you that cold outreach is spam or that it isn’t worth the effort? They’re giving you donkey advice. If you do it right, you’ll find that cold outreach is a unicorn marketing channel—with tons of potential for connecting with decision makers and growing your b

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Outbound Marketing Inbound Marketing B2C Customer Journey 56

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding