Jeff Bullas

NOVEMBER 9, 2022

SEO is one of the most popular branches of online marketing today. And there’s a good reason for that – SEO continues to produce great results and the ROI is incredible, especially compared to paid media. But with the growth of SEO, many businesses became interested in using SEO to grow their companies. With that interest came a challenge for agencies… How do you present the work you’ve done for your clients and which SEO metrics do you choose to showcase your success?

SEO 297

SEO Marketing Marketers Education 297

Martech

NOVEMBER 9, 2022

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm.

Whitepaper 132

Whitepaper Information Technology Retail Marketing 132

Businesses Grow

NOVEMBER 9, 2022

I’ve been working on a new book that examines community through the lens of marketing strategy. One of the things I’ve learned about is the underlying power of status and marketing. Of course status is the heart of marketing when it comes to luxury goods and rewards programs. But there is also a more subtle connection when it comes to community and culture.

Health 126

Health Fashion Marketing Marketers 126

AWeber

NOVEMBER 9, 2022

You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 10-page ebooks, 5-day courses, 25-page white papers and beyond. These gifts are called lead magnets or incentives. What is a lead magnet? A lead magnet is a freebie you give your subscribers for joining your email list. A great lead magnet convinces the right people to subscribe to your list (those who are likely to buy), builds trust, and assists in converting your leads into cu

eBook 112

eBook Whitepaper Health eCommerce 112

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Influence & Co

NOVEMBER 9, 2022

After being in the public relations field for a while, I’ve realized that PR’s a lot like fishing. Both processes require the right bait, good timing, and a lot of patience. Oh, and one more thing: You end up having to constantly explain why your craft is much more than meets the eye (and much more complex than most people think).

PR 100

PR 100

Content Marketing Institute

NOVEMBER 9, 2022

Marketing leaders share the most important skills and backgrounds for a successful content marketer. How well does your resume measure up?

Content Marketing 114

Content Marketing Marketing Marketers 114

DIY Marketers

NOVEMBER 9, 2022

You’ve probably heard of cost-based pricing or cost plus pricing, but you might not know exactly how to. Pricing your products and services can be a tricky business. If you charge too little, you might not make a profit. But if you charge too much, you could drive away customers. Cost-based pricing is one option that can help you strike the right balance.

Price 98

Price Non-Profit Manufacturing Product 98

ConsumerTalk

NOVEMBER 9, 2022

Most people who market food recipes rely on social media so recipes can be seen by thousands of followers and go viral when shared. Sometimes, however, looking beyond social media for your CPG marketing is an advantage.

Food 98

Food Marketing Marketers Branding 98

Search Engine Land

NOVEMBER 9, 2022

Twitter has announced this week that there are now two different verification checkmarks you can have displayed on your profile. Then in response to one creator commenting that his “official” badge disappeared, Elon Musk announced, “I just killed it.” Twitter product liaison Esther Crawford posted about the new feature, noting the distinction between TwitterBlue subscribers and the “Official” badge. .

Product 98

Product 98

Lynton Web

NOVEMBER 9, 2022

Spending less time repeatedly writing the same message to your prospects and more time focusing on learning about their challenges probably sounds like a dream to many sales associates. With HubSpot Sales Hub, you can automate your communication quickly and easily with templates and snippets. Here is a description of each. What Are HubSpot Templates?

Communications 97

Communications Price Customer Product 97

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Litmus

NOVEMBER 9, 2022

Here at Litmus, we’re big on helping email marketers work more efficiently and optimize the effectiveness of every email they send. This month, we’re proud to introduce new features to help email teams optimize their workflow, level up their email QA & testing processes, and deliver more powerful personalized experiences. Say hello to our latest features!

Management 97

Management Email Marketing Customer Branding 97

Search Engine Roundtable

NOVEMBER 9, 2022

Google's John Mueller recommended the obvious (as I write this I am asking myself why write it but hey, sometimes the obvious needs to be reminded). If you have SEO work to do, do the work that is a larger problem before you do the smaller ones, like the one-offs.

SEO 97

SEO 97

Search Engine Land

NOVEMBER 9, 2022

SEO is a long-term play and requires patience. I’ve told this to clients and stakeholders hundreds of times during my career. After a couple of decades in the industry, I still believe that SEO demands time to see results. SEO is a long-term commitment that should be considered an investment versus an expense. It is not advertising and does not have the same type of quick return on investment measurement.

SEO 96

SEO Non-Profit Thought Leadership Customer Journey 96

Search Engine Journal

NOVEMBER 9, 2022

As SEOs and marketers discuss leaving Twitter for other platforms, we asked what your plans are. You told us you're not leaving. The post Most Of You Aren’t Leaving Twitter, Poll Results Show appeared first on Search Engine Journal.

SEO 94

SEO Marketing Marketers 94

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Social Media Examiner

NOVEMBER 9, 2022

Looking for an easy way to book more appointments or reservations? Did you know you can use Facebook to simplify the process? In this article, you’ll learn how to set up the reservation and appointment action buttons on your Facebook page and discover how to promote your offerings with organic posts and Facebook ads. How […]. The post How to Book Customer Appointments on Facebook appeared first on Social Media Examiner.

Customer 92

Customer Promotion 92

Hubspot Marketing

NOVEMBER 9, 2022

Projects and programs are needed to push an organization's goals forward. And behind every project or program is a manager working diligently to ensure everything runs efficiently. But what is the difference between program management and project management? What do project managers and program managers do? Here's what you need to know: Program Manager vs.

Management 91

Management Education Communications Product 91

Search Engine Journal

NOVEMBER 9, 2022

Yoast WordPress SEO Plugin released an update addressing a fatal error bug and compatibility issues. The post Yoast SEO 19.10 Update – Know This Before Updating appeared first on Search Engine Journal.

SEO 90

SEO 90

Search Engine Roundtable

NOVEMBER 9, 2022

John Mueller shared on Mastodon that he met with someone who relies on screen readers to consume the web. And he explained to him how old-school SEO tricks make reading the web using screen readers, well let's just say, not pleasant.

SEO 87

SEO 87

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Journal

NOVEMBER 9, 2022

With the rollout of target frequency, Google is giving advertisers more control over the number of times people see their ads on YouTube. The post Google Rolls Out Ad Frequency Targeting For YouTube Campaigns appeared first on Search Engine Journal.

Advertising 90

Advertising Advertisers 90

Search Engine Roundtable

NOVEMBER 9, 2022

Google has updated the sitemap section of the localized pages search help documentation to say that "Child elements don't count towards the URL limit for sitemaps.

82

82

Search Engine Journal

NOVEMBER 9, 2022

Use the Streamlit package and create a beautiful app easily with Python with this tutorial, which also includes a Dockerfile for deploying your app. The post Streamlit Tutorial For SEOs: How To Create A UI For Your Python App appeared first on Search Engine Journal.

SEO 89

SEO 89

Content Marketing Institute

NOVEMBER 9, 2022

With the right free or low-cost tools, cash-strapped content teams can still make a big marketing splash. Learn how to produce great content with little to no money.

Content Marketing 82

Content Marketing Marketing Marketers 82

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Search Engine Journal

NOVEMBER 9, 2022

Trying to place ads in another language? Automate a shared exclusion list for keywords that use a non-allowed Unicode character set. The post Money-Saving Placement Exclusion Script for Google Ads appeared first on Search Engine Journal.

Place 86

Place SEO 86

Quikly

NOVEMBER 9, 2022

If there’s one thing consumer psychologists and marketers can agree on, it’s that consumers appreciate simplicity.

Marketing 95

Marketing Marketers 95

Search Engine Roundtable

NOVEMBER 9, 2022

Google has recently, estimates are in the past few weeks, added auto-play video thumbnails in the local finder on mobile. Allie Margeson spotted this and posted a video of it in action on Twitter, which I will embed below.

70

70

Duct Tape Marketing

NOVEMBER 9, 2022

The Secret Sauce For Smarter Marketing Execution written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Clare Price. In this episode of the Duct Tape Marketing Podcast , I interview Clare Price. Clare is the President and CEO of Octain Growth Systems, the systems, process, and tools company that helps you take control of your marketing through smart execution.

Real Estate 76

Real Estate Price Marketing Marketers 76

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

CMO Network

NOVEMBER 9, 2022

Costovation mobilizes design thinking, radical reconfigurations of approaches, and rapid prototyping to find step-change opportunities in costs.

CMO 67

CMO 67

The Next CMO

NOVEMBER 9, 2022

There are two schools of thought regarding marketing approaches: top-down and bottom-up.

Marketing Strategy 75

Marketing Strategy Marketing Marketers 75

Search Engine Roundtable

NOVEMBER 9, 2022

Here is a recap of what happened in the search forums today.

73

73

The Next CMO

NOVEMBER 9, 2022

Advertising 52

Advertising Advertisers 52

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding