Fri.Dec 30, 2022

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How The ChatGPT Watermark Works And Why It Could Be Defeated via @sejournal, @martinibuster

Search Engine Journal

A looming ChatGPT watermark will expose auto-generated content. What is it and will the watermark be easy to defeat? The post How The ChatGPT Watermark Works And Why It Could Be Defeated appeared first on Search Engine Journal.

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Google Search Adds Grammar Check Feature

Search Engine Roundtable

Google Search can now tell you if your query is using proper grammar. Google will show you a green checkmark under the title "Grammar Check" when you get the grammar right.

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Let’s Talk About Old Content And Redirect Chains via @sejournal, @RyanJones

Search Engine Journal

Don't overthink SEO. When it comes to old content and redirect chains, here are guidelines straight from expert Ryan Jones to sort things out confidently. The post Let’s Talk About Old Content And Redirect Chains appeared first on Search Engine Journal.

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4 marketing takeaways from 2022 to help you conquer 2023

Martech

‘Tis the season! The season for all things. For retailers, it’s absolute chaos. No time for strategizing. From here through the New Year, it’s execution all the time. There is no “try” there is only “do,” as Yoda says. Launch things. Make money. Hit your year-end goals. As an email strategist, I got bored after the 15th of November, when my team locked down its holiday campaigns to the end of the year.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Despite Criticism, Google Says Search Results Are Better & Are More Relevant

Search Engine Roundtable

In November, yes, a month ago, there was a lot of criticism across the web that Google Search and the results were declining. We touched on the topic when I covered a poll about SEOs being split on if Google is getting worse or is the web getting worse.

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Everything you need to send the perfect Happy New Year email

AWeber

New Year’s email campaigns deserve as much fanfare as any other holiday email campaigns. And yet, so much time and energy goes into planning and executing Black Friday, Cyber Monday , and Christmas email promotions that poor New Year’s often gets forgotten. Don’t let that happen this year. New Year’s is a great opportunity to connect with your subscribers and kick 2023 sales off with a bang.

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More Trending

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Google Ads Dynamic Search Ads Experimental Flow

Search Engine Roundtable

Google has confirmed it is testing a non-DSA option when creating new search campaigns within Google Ads. Ginny Marvin, the Ads Liaison, said on Twitter, "We're running an experiment in the campaign construction flow.

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How to Govern a DAO

Social Media Examiner

Are you thinking of starting a decentralized autonomous organization (DAO)? Are you wondering how to manage and govern in a decentralized way? In this article, you’ll discover the ins and outs of governing a DAO. When to Use a DAO Structure vs. a Traditional Business Structure If the primary goal you're trying to accomplish for […]. The post How to Govern a DAO appeared first on Social Media Examiner.

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Google Search Product Listings With Price History Graph

Search Engine Roundtable

Google seems to be testing a "price history" chart or graph in the Google Shopping search product listings interface. I personally cannot replicate this yet, outside of seeing the "typical pricing across the web" section, but I do not see the price chart.

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Top 10 SEO expert columns of 2022 on Search Engine Land

Search Engine Land

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. That’s why one of my top priorities this year was to help relaunch the Search Engine Land Subject Matter Expert program, which had been on pause for the most part for the past few years.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Top Contributors To The Search Engine Roundtable In 2022

Search Engine Roundtable

As you all know, I source a lot of forums and Twitter threads (now Mastodon as well) here for the stories that I write. Without the amazing individuals that make up the search industry, this site would not exist.

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How To Improve Your Local Marketing Strategy

Duct Tape Marketing

How To Improve Your Local Marketing Strategy written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Nelson. In this episode of the Duct Tape Marketing Podcast , I interview Laura Nelson. Laura has marketed, sold to, and collaborated with local businesses for over 10 years of her career as a marketer and business manager.

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5 Digital Marketing Strategies For Manufacturers (Guide 2023)

Zumvu

85% of fabricators utilize marketing strategies for manufacturers to boost traffic, conversion rate optimization, and sales.

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Paid Digital Advertising: The Ultimate Guide to Maximizing Your Reach

Sachs Marketing Group

Paid digital advertising – advertising on the Internet – is not just here to stay but is inarguably the most dominant form of advertising in the modern world. . We spend record amounts of time online, mostly on our phones. Web ads, targeted email campaigns, video ads, promoted tweets, paid search results, and native advertising on platforms and apps are just some of the different ways companies try to reach their target audiences and boost sales through the Internet. .

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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What Southwest Airlines Could Have Done Better This Christmas

CMO Network

The winter weather that interrupted normal flight operations is now not a weather problem, but a major Southwest Airlines operations disaster.

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Google Intern Cohort

Search Engine Roundtable

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Video SEO Best Practices Checklist

Neil Patel

Following the advice you got about video optimization back in 2010 won’t get you very far today. Video SEO is one of those things that constantly evolves, making it tricky to understand. With hundreds of hours’ worth of video content uploaded every minute , getting your videos matched with the right audience can be a huge challenge. Making sure those people actually watch and enjoy your videos enough to subscribe or convert?

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Kia Brings ‘North Pole’ To Kids At St. Jude’s In Bright Holiday Campaign

CMO Network

Kia has amplified its relationship with the renowned St. Jude Children's Research Hospital, culminating in a holiday commercial that takes patients on an imaginary ride to the North Pole.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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4 Steps to Creating a Successful Agency Marketing System

Duct Tape Marketing

4 Steps to Creating a Successful Agency Marketing System written by John Jantsch read more at Duct Tape Marketing. Running a successful marketing agency is no easy task. It requires careful management of resources, strategic planning, and keeping up with the latest trends and technologies. But, in order to stand out from the competition and make your mark, you need to have a winning marketing system in place.

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Should I Hire A Digital Marketing Agency?

InTouch Marketing

If you feel your business is at a crossroads, you may be looking for some help to ensure you turn in the right direction.

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Honda’s Float On Tuesday Will Add To Brand’s 60 Years At Rose Parade

CMO Network

The annual Rose Bowl football game on New Year’s Day and the preliminary Rose Parade have lost some of their marketing allure, but Honda plans to inject some life on Monday by marrying its latest brand-marketing campaign to its 61st year of involvement with the Tournament of Roses.

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Search News Buzz Video Recap: Google Search Ranking Fluctuations, Helpful Content & Link Spam Update Delayed, Link Talk & Budget Cuts

Search Engine Roundtable

This is the last video of the year, and we have more Google search ranking fluctuations and volatility to talk about. Google said the December 2022 helpful content and link spam updates are delayed in being completed.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Daily Search Forum Recap: December 30, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said search results are more relevant today.

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