Aspiration Marketing
APRIL 25, 2023
A call to action (CTA) is a button, link, or phrase that prompts the user to take a specific action and "drive a conversion." This could be a purchase, sign-up, download, share, or any other action a business wants users to take. CTAs are a crucial component of digital marketing and serve as the next step for the user after reading or viewing content.
Kevin Indig
APRIL 25, 2023
Wish you could get more traffic from Google? Half the battle is understanding WHAT you need to fix on your site. This is the power of Ahrefs Webmaster Tools! A cost-friendlier alternative to expensive audits. AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool.
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Hubspot Marketing
APRIL 25, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Many YouTube viewers click “skip ad” as soon as possible , but Nissan figured out how to keep viewers engaged for four hours without reaching for the “skip” button. Keep reading to learn how. The automotive industry is ripe for marketing innovation.
Search Engine Journal
APRIL 25, 2023
Google's April 2023 Reviews Update is finished rolling out. This is what we know The post April 2023 Reviews Update Is Officially Over appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Sprout Social
APRIL 25, 2023
Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. With 2.96 billion active users , Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app.
Orbit Media Studios
APRIL 25, 2023
Artificial intelligence is here. It’s been here a while, but it’s really starting to change how services are delivered and how business is done. Day by day, it’s embraced by more professionals in more professions. Everywhere companies are working AI into their services. But are consumers ready for it? To find out, we partnered with QuestionPro to ask 1075 consumers if they’d like their service providers to get help from AI.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
APRIL 25, 2023
Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly look to differentiate their platforms based on the ability to scale, as well as usability, ease of implementa
Content Marketing Institute
APRIL 25, 2023
Short-term agility and speed could spell trouble for the long-term success of an innovative content marketing project. You focus too much on the content and not enough on the internal communication plan.
CMO Network
APRIL 25, 2023
Exceptional ALIEN is a travel platform that enables audiences to experience travel, creativity, and culture through the lens of culturally connected creators who share their personal experiences and recommendations for places that inspire them.
Search Engine Land
APRIL 25, 2023
Yelp is set to unveil 3 new features to enhance user experience and give businesses more ways to connect with their customers. The features are: Yelp Guaranteed. A satisfaction guarantee program designed to provide peace of mind to users who request quotes from home service professionals. An advanced search experience powered by Artificial Intelligence (AI) and Large Language Models (LLMs), helping users discover and connect with appropriate businesses for their needs.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Customers.ai
APRIL 25, 2023
Email marketing is a tried and true tactic for businesses. It helps them connect with their customers, build relationships, and drive sales. AI email marketing is the next frontier. With the sheer volume of emails flooding inboxes every day, it’s becoming increasingly difficult to stand out and make an impact. By leveraging the power of AI, businesses can create more personalized and targeted email campaigns.
Martech
APRIL 25, 2023
You can’t go anywhere these days without encountering a hyped conversation about AI. That’s fitting, given how it is changing the scope of work in many industries. However, as martech evolves, marketing teams scramble to keep pace. Far too many MOps folks are left feeling exhausted and stretched thin. The marketing operations talent shortage leaves businesses to wrangle the three-pronged problem of hiring, training and retaining skilled professionals.
Hubspot Marketing
APRIL 25, 2023
The business world can feel like a place of constant pressure and complexity. We hate stress a lot (because it sucks) but, at work, it can sometimes feel like addressing and dealing with stress can get in the way of meeting deadlines and producing results. Stress should always be addressed, though, because not dealing with it can lead to burnout — a legitimate health condition.
Search Engine Land
APRIL 25, 2023
The Google Ads Status Dashboard has indicated that there have been error messages, high latency, and/or other unexpected behavior today. What’s happening. We’re not sure what the issues are or when they’ll be resolved. But keep checking the status dashboard for updates. Update. The status has been resolved. Why we care. If you’re seeing errors or unexpected issues in your Ads dashboard, be aware that they may be related to this latest issue.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Marketing Insider Group
APRIL 25, 2023
Since November of 2020, CNET , a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. Their intent was to first rank highly in Google search, and then monetize that traffic with affiliate links – which plays out to be a massively lucrative strategy , if effective. Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly, really maximizing their ROI.
Social Media Examiner
APRIL 25, 2023
Want to improve your YouTube Shorts content? Wondering which shorts get the best audience retention? In this article, you’ll discover how to use the latest YouTube analytics to analyze the performance of your Shorts videos. Why YouTube’s New Shorts Analytics Matter for Marketers Since YouTube launched Shorts in September 2020, this short-form video format has […] The post How to Analyze Your YouTube Shorts appeared first on Social Media Examiner.
Rock Content
APRIL 25, 2023
People are looking for you. They want what your company has to offer. They believe that YOUR product or service has a very good chance of solving their problems and relieving their pain points. So how do they find you? How do you make yourself visible to prospective clients, to those people who are looking for you? That is why copywriting is a pretty significant part of a business’s digital marketing.
Search Engine Land
APRIL 25, 2023
Microsoft’s advertising business posted lackluster growth in the first quarter of 2023. Advertising and search revenue increased 3.4% to just over $3 billion during the period, including traffic acquisition costs that Microsoft pays to publishers. The company attributed the increase to higher search volume and its acquisition of Xandr , an ad buying platform it acquired from AT&T.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hootsuite
APRIL 25, 2023
Fake social media accounts are an ongoing problem for both social media platforms and for brands. As new platforms emerge, fraudsters shift their strategies and move to new markets. While the number of fake accounts on Facebook has been slowly falling over the last couple of years, the problem on TikTok has started to spike. Impostors on social media present a real challenge for all major brands.
Search Engine Journal
APRIL 25, 2023
Do match types still matter? And if they do, which type is the most important one for your business needs? The post Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete) appeared first on Search Engine Journal.
Litmus
APRIL 25, 2023
And we’re back! Welcome back to This Month in Email—our monthly series on the latest happenings in the world of email marketing. Let’s dive into the biggest headlines shaping the email industry in April 2023. News headlines The world of artificial intelligence (AI) In lighter news Email Client Market Share Community happenings News headlines Outlook for Mac adds a new profile feature making it easy to switch Outlook profiles with different colored themes.
CMO Network
APRIL 25, 2023
The addition of Generative AI capabilities to Google Search will be critical if Google intends to remain the top search engine globally. And while there are more questions than answers at this time, Google is going to be adding conversational to its search platform and it should be well received.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
David Meerman Scott
APRIL 25, 2023
The Washington Post released a fascinating analysis of how AI chatbots gather content on the public Web. The report, Inside the secret list of websites that make AI like ChatGPT sound smart (subscription required) is a fascinating read.
Search Engine Land
APRIL 25, 2023
LinkedIn is an essential platform to leverage if you’re looking to nurture and engage your audience. It’s great for distributing your organization’s content and even building your own brand. Tracking your LinkedIn performance is necessary to ensure you’re making the most of your presence on the site. This article takes a closer look at LinkedIn content analytics, why it’s important, and how to use it to improve your performance on the platform.
Rock Content
APRIL 25, 2023
In 2016, Social Media Today examined Buzzfeed’s popularity. At the time, they found that Buzzfeed got “7 billion views each month from more than 200 million unique visitors.” What attracted all those views and made people click? Well, Buzzfeed is known for easy-to-read content along with clickbait headlines, specifically designed to grab attention and get people to click through.
Search Engine Land
APRIL 25, 2023
In the first quarter of 2023, Alphabet Inc., the parent company of Google, reported a slight decrease in Advertising revenue, while Search saw an increase of almost 2% YoY. Overall impressions. Overall, these results suggest a mixed performance for Google’s advertising platforms in terms of ad impressions. Even with all of the layoffs, Google has entered the first quarter of this year with nearly 27,000 more employees than last year.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
ConsumerTalk
APRIL 25, 2023
Your brand voice is one of the most important things in establishing your business. It directly impacts how your customers and target audiences perceive your brand and its products. A brand's voice can be upbeat, casual, snarky, on point, laid back, motivated, or a unique combination of these elements.
Set Up
APRIL 25, 2023
This blog was written by Set up ’s Business Development + Marketing Associate, Alexis Quarcoo. Set up ’s Business Development and Marketing Associate, Alexis Quarcoo, has an ongoing series on her Twitter account, @Alexisfromsetup (please follow!), where she highlights her favorite ad of the week. She is drawn to ads that stand out creatively, have captivating and thought-provoking messaging, or are just plain funny.
yorCMO
APRIL 25, 2023
Today’s guest is a seasoned marketing executive and a fractional CMO at yorCMO, Ken Acer! Ken joins host, Joe Frost, for a discussion on identifying the different marketing needs of organizations, the value of AI in marketing, and how to distinguish between fads and innovations. The post Focusing on the Future of Marketing – Ken Acer appeared first on yorCMO.
Welcome Software
APRIL 25, 2023
Experimenting at scale is a superpower. Get it right, and you’ll grab attention and see the impact on business goals that directly benefits the company, including sales growth, more conversions, cost savings, etc. Fail, and all the hard work you put into your customer experiences will go unnoticed (and unanswered). So, what does a culture of experimentation look like?
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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