Aspiration Marketing
APRIL 3, 2024
Are you struggling to manage content creation, management, and marketing across various platforms? We hear you. We're thrilled that HubSpot announced the launch of the all-new HubSpot Content Hub! Building upon the foundation of the CMS Hub (which will transition into the new Hub), the Content Hub offers a powerful and centralized solution for all web content needs.
Social Media Examiner
APRIL 3, 2024
Want to open your own marketing agency? Wonder how other marketers make it happen? In this article, you’ll discover how one agency marketer made the leap to agency owner. The Evolution of a Successful Marketing Agency Owner The marketing world constantly shifts, with new technologies, platforms, and strategies emerging rapidly. For agency owners and marketers, […] The post Starting Your Own Marketing Agency appeared first on Social Media Examiner.
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Aspiration Marketing
APRIL 3, 2024
Imagine a website that's more than just a digital brochure. A website that seamlessly transforms visitors into leads, adapts to your growth, and scales with your ambition. That's the power of HubSpot Content Hub, especially its Enterprise tier , which was built to equip businesses for online dominance.
Search Engine Land
APRIL 3, 2024
Facebook is launching an updated video player that provides a consistent design for all video lengths, including Reels, longer videos, and Live content, in one fullscreen. This updated video player, which bears a striking resemblance to TikTok, will initially roll out on iOS and Android devices in the United States and Canada, with a global release scheduled in the coming months.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Buffer Marketing
APRIL 3, 2024
There’s a reason Facebook has been around for more than two decades — and kept growing every single year. But if you’re here, you likely already know that Facebook is still the world’s most-used social media network , with over 3 billion active monthly users (MAU). You probably also already know that Facebook has incredibly robust shopping tools, and the vast majority (27 percent) of global online shoppers use Facebook as their preferred social platform fo
Sprout Social
APRIL 3, 2024
Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
yorCMO
APRIL 3, 2024
Failure doesn’t mean what you might think. Learn strategies for overcoming the fear of failure and embrace setbacks to grow your organization. The post Embracing Failure: Learning from Setbacks in the Innovation Journey appeared first on yorCMO.
Practical eCommerce - Marketing
APRIL 3, 2024
Roughly half of U.S. adult TikTok users have never posted a video. Over two-thirds have not completed their bio. The post Charts: TikTok in the U.S. appeared first on Practical Ecommerce.
Martech
APRIL 3, 2024
Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, which in internet terms is the equivalent of having lived when dinosaurs roamed. To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit.
illumin
APRIL 3, 2024
March 18 and 19, 2024, illumin was thrilled to participate in Brand Innovator’s Evolution of Retail Summit in Las Vegas. From engaging panels to illuminating Fireside Chats, this event was filled with great opportunities for insights and learnings from retail industry experts. On March 18 our very own Seraj Bharwani, Chief Strategy Officer at illumin, moderated an exciting Fireside Chat, Navigating Digital Shifts: A Brand Transformation Journey.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
APRIL 3, 2024
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. (She also told us she was an early MarTech subscriber.
Bannerflow
APRIL 3, 2024
Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance.
Martech
APRIL 3, 2024
Delivering personalized content experiences is crucial for engaging customers and driving conversions. In this webinar, we’ll explore how to leverage the full capabilities of your Content Management System (CMS) to create hyper-personalized content that resonates with your audience across all touchpoints. Our expert panel will discuss the transformative role of AI in content strategy and how you can integrate it with your CMS for maximum impact.
illumin
APRIL 3, 2024
illumin was so thrilled to be a part of Brand Innovator’s Leadership in Brand Marketing Summit @ SXSW from March 7 to 11, 2024. Hosted by Lamberts in Austin, Texas, this captivating event laid the foundation for so many amazing discussions about leadership in marketing. The event kicked off on day one with The Impact of New AI Developments on the Future of Marketing Panel , moderated by Alex Genov , Head of Marketing Insights and Customer Research, Zappos.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Duct Tape Marketing
APRIL 3, 2024
The “Bonfire Moment”: How to Solve People Problems for Startup Success written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Martin Gonzalez, a seasoned expert in startup dynamics and co-author of “The Bonfire Moment: Bring Your Team Together to Solve the Hardest Problems Startups Face.” Martin Gonzalez is the creator of Google’s Effective Founders Projec
Martech
APRIL 3, 2024
Talking to some prominent Adobe Partners in the corridors and on the Community Pavilion floor at Adobe Summit this year, we constantly heard the content space — the “content supply chain” as Adobe now calls it — referred to as “a mess.” And it’s getting messier. Problems that already existed will actually scale because of the speed and volume at which generative AI creates new content assets.
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