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I’m pretty frequently asked some version of this question: “How can we get more out of {ESP name}?” Before I launch into my answers, I’ll say this: it’s very, very rarely about the ESP. I don’t mean to diminish the differences between ESPs or that some ESPs make it easier to work the levers that can truly empower great email campaigns. But I’ll also say that in my decade-plus of experience in email marketing , I’ve learned that no matter your ESP, you can drive incredible growth increases by dia
Are you curious how HubSpot uses artificial intelligence (AI) to power its marketing tools? We were, too. As marketers, we leverage these tools daily, but the inner workings of AI can feel impossible to grasp. But not to worry! This blog post will peel back the curtain and reveal what's behind HubSpot AI.
Good questions aren’t enough for an engaging interview. Get expert tips on how to prepare, connect with your interviewee, and uncover insightful ideas that will elevate your content.
Meta has introduced new attribution settings in its Ads platform, allowing advertisers to distinguish between all conversions and first-time conversions. How it works. Advertisers can now choose between two attribution options: All Conversions: Shows every conversion after an ad view or click First Conversion: Displays only the first conversion after an ad view or click Why we care.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
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The best way to insult an email marketer is to call their emails spam. No one wants to be in the company of scammers sending hidden malware, demanding ransom money, or promoting illegal activities. But the original definition of spam actually comes from the fact that these messages are annoying, repetitive, and can’t be prevented. According to Microsoft, using the word “spam” to refer to messages like this comes from an iconic Monty Python sketch involving a diner and singing Vikings, of all thi
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Happy Fourth of July to all my friends celebrating in the US! Whether you’re grilling out, watching parades, or just relaxing with loved ones, make it memorable. Wishing you a safe and festive day filled with fun, family, and fireworks.
Google released the Merchant API Beta, a redesigned version of the Content API for Shopping, with new features and improved architecture Key feature s: Modular design with isolated sub-API updates. New sub-APIs including Data Sources, Notifications, Products, Inventory, and more. Improved alignment with Google’s API improvement proposals. Why we care.
Personalization and targeted outreach are key to engaging your audience and driving conversions. HubSpot's list feature is a powerful tool that enables marketers to segment their contacts effectively and deliver tailored messages. In this blog post, we explore the different types of HubSpot lists, strategies for segmenting your audience, and how to leverage these lists to enhance your marketing efforts.
PR and communication professionals can greatly enhance their measurement strategies in today’s digital landscape by integrating SEO metrics. The traditional “funnel” approach, which starts with brand awareness, is outdated in a world where customer journeys often begin with a simple Google search. By learning from SEO professionals and their focus on helpful, reliable content, PR experts can better understand and reach their audiences.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
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