Content Marketing Institute
JULY 12, 2023
Does your executive team think content “automagically” happens? To change that – and get support for scaling your practice – go step by step to establish this five-point blueprint.
Aspiration Marketing
JULY 12, 2023
Recruitment marketing encompasses a range of activities, including employer branding, social media recruiting, candidate experience, and talent attraction initiatives. The objective of recruitment marketing is to make the company an attractive place to work and create a pipeline of talented candidates for future hiring needs.
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Search Engine Land
JULY 12, 2023
Twitter is reportedly blocking links to its new rival, Meta’s Threads. Reports started surfacing on Monday that Twitter was selectively blocking links to Mark Zuckerberg’s latest social networking app. Users noted that while some links worked, others noticeably did not. The move means it will be more difficult for people to track down conversations on Threads and locate users’ profiles.
Martech
JULY 12, 2023
Threads has become the fastest-growing social media platform in history since it launched on July 5. Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
JULY 12, 2023
Earlier this week, Google began sending out email notices through Google Search Console to those site owners where their site’s INP scores were not up to snuff. These notices had the subject line, “Core Web Vitals INP issues detected on your site.” INP replacing FID. As a reminder, Google told us a couple of months ago that INP will replace FID in March 2024.
Use Insider
JULY 12, 2023
About Roisin Roisin is the eCommerce Trading Manager at Clarins, where she’s been for the last two and a half years. Her main focus is driving revenue and increasing conversions, working closely with Insider to improve the brand’s personalization strategy to achieve CRO targets. With her passion for customer-centric strategies and commitment to continuously improving the customer experience, Roisin is a key player in shaping Clarins’ success in the competitive beauty industry.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Unbounce
JULY 12, 2023
Being a marketing agency used to be pretty dramatic. Coming up with an incredible, can’t-miss pitch for Heinz. Working at the eleventh hour to keep the Lucky Strike account. Showing up drunk to a presentation for Life Cereal. Oh, hang on. We’re just having flashbacks to Mad Men. What a show, huh? But how would modern-day Don Draper feel in a world where AI marketing tools are helping businesses create whole marketing campaigns—something that required a marketing agency not too long ago?
Search Engine Journal
JULY 12, 2023
Google unveils experimental AI notebook NotebookLM to summarize documents, answer questions, and generate ideas. The post Google Launches NotebookLM – An AI Note-Taking Assistant appeared first on Search Engine Journal.
Search Engine Land
JULY 12, 2023
Google is accused of illegally using copyrighted content and stealing the personal information of millions of Americans to train its AI products. The allegations were made in a proposed class action lawsuit in San Francisco on Tuesday by eight individuals, who say they are seeking to represent the millions of internet users affected. If Google is found guilty of violating federal privacy and consumer protection laws, it could owe at least $5 billion in damages.
Martech
JULY 12, 2023
With the deprecation of third-party cookies looming large and data privacy and compliance taking center stage, enterprises have had to adapt their customer data strategies substantially. Many are exploring various approaches, with data clean rooms (DCRs) emerging as a prominent option. What are data clean rooms? A data clean room is a collaborative environment where two or sometimes more participants (brands, publishers, advertisers, groups within a company, or other entities) come together to s
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
JULY 12, 2023
Executives have much on their plate and little time to get through it all. When presenting PPC results to a CMO or VP of marketing, many marketers make the mistake of diving too far into the weeds of their work. Tailoring your delivery to your audience is crucial for any communication, whether it’s a presentation, an email or a report. Here are three ways to make your next delivery to an executive successful. 1.
Martech
JULY 12, 2023
IAB Tech Lab has released a finalized first version of guidance and standards for data clean rooms (DCRs). The emerging technology is used by marketers to securely enhance first-party data and help activate this data in campaigns. The organization first released both Open Private Join & Activation (OPJA) specifications and Data Clean Rooms Guidance for public comments in February.
Search Engine Land
JULY 12, 2023
If you manage ecommerce PPC accounts in Google Ads, you likely have used Performance Max campaigns since mid-2022. You also know that the insights and reporting are limited. We can’t control how much of our budget goes to top-of-funnel strategies like video, display and discovery campaigns. We can’t see how that spend is broken out through Google’s automation.
Martech
JULY 12, 2023
Salesforce is increasing its prices by an average of 9% next month, the company announced yesterday. This is the company’s first price hike in seven years. What will be affected. Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau are all slated to see increases in August. Dig deeper: Salesforce: AI is the new UI The new pricing will go into effect globally for new customers and existing customers purchasing new clouds in August 2023.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Hubspot Marketing
JULY 12, 2023
Since getting purchased by Elon Musk, Twitter has been in a highly-publicized tailspin. Between staff cuts , unpopular feature changes , public disputes with reputable media entities, and declining traffic and ad revenue , the platform has had a tumultuous year. One thing Twitter hasn’t had to deal with in its 17-year history is direct competition. While there are plenty of other popular social media platforms, they all serve different purposes.
Buffer Marketing
JULY 12, 2023
When I started my business, I was far from a content strategy or digital marketing expert. I launched BAUCE Magazine with an English degree and a dream: To create a lifestyle site that would help women from disadvantaged backgrounds attain wealth, build their empires, and look good while doing it. So, I just wrote the kind of content I’d like to read, everything from career development tips to what Beyoncé wore last weekend.
Search Engine Journal
JULY 12, 2023
Harness local influencers to amplify your international content marketing efforts and reach international audiences with this guide. The post How To Collaborate With Local Influencers To Drive Global B2B Content Marketing Success appeared first on Search Engine Journal.
Hubspot Marketing
JULY 12, 2023
With the uncertainty of the job market, having an updated resume that reflects your experience has never been more critical. As you update your CV, you may wonder how long your resume should be and what it should include. The length of your resume depends on how long you’ve been working, the types of work you’ve done, and the jobs you’re applying for.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
JULY 12, 2023
Elon Musk announced xAI with AI experts from DeepMind, OpenAI, Google, and Microsoft. Will it unlock the code to reality or create another ChatGPT clone? The post xAI: Elon Musk’s Endeavor To Unlock Mysteries Of The Universe appeared first on Search Engine Journal.
AWeber
JULY 12, 2023
The full power of AWeber’s email design tool is now available and optimized for editing your messages on the go, using your mobile web browser. Whether you’re starting with a new message or making last minute edits to a scheduled broadcast, the AWeber message editor travels with you from desktop to device - no app installation required. The power of the message editor With AWeber’s message editor you have the power to design professional grade marketing messages and newsletters with no design or
Influence & Co
JULY 12, 2023
We've said it before, and we'll say it again: We absolutely love celebrating our clients' content marketing wins! Seeing our clients succeed is our "why," and we are honored to be a part of our clients' journeys toward achieving their biggest goals.
Search Engine Journal
JULY 12, 2023
Discover advanced techniques for your SEO audit, such as merging data sets and extracting data from URLs, utilizing the power of Excel and Google Sheets. The post Advanced SEO Audit Techniques: Excel appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Litmus
JULY 12, 2023
Thank you, email geeks. Each quarter, G2 and TrustRadius recognize the best of the best software companies, rating them on usability, leadership, performance, and more. We’re thrilled to be recognized (again!) from G2 and TrustRadius in their Summer 2023 awards. And it’s all thanks to you and your stellar reviews. At Litmus, we believe in supporting our customers and community above all—and while it’s always great to win an award, it’s even better that it’s for delivering on our promise to do s
Duct Tape Marketing
JULY 12, 2023
The 7 Deadly Marketing Mistakes written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about 7 martketing mistakes that business owner usually make and I give you some tips on how to avoid them. Key Takeaway: Businesses often make seven deadly marketing mistakes: lacking a clear vision, trying to please everyone, being just like their competition, wasting marketing
SmartBrief - Marketing
JULY 12, 2023
Heightened, ongoing economic impacts can bring increasingly-tight purse strings – from both consumers and advertisers. For publishers looking to monetize their content, this can bring a host of challenges, as their primary source of income is put at risk. Naturally, diversifying your sources of revenue can provide a fallback in challenging economic times — but did you know it can also help to promote creativity ?
Rock Content
JULY 12, 2023
Google Search and Google Maps have become the two favorite Digital Marketing tools for small companies. The reason is simple: digital transformation turned the internet into a powerful ally for anyone looking to attract customers and build strong relationships with them. If we type “IT store + CITY” or “Pizza near me” in Google Search, we don’t want to read articles or news — we want a list with options, opening hours, location, customers’ feedback, etc.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Sachs Marketing Group
JULY 12, 2023
Using an on-page SEO checklist provides a structured approach to enhancing your website’s visibility and ranking on search engines. It offers a systematic plan for optimizing individual page elements like keywords, title tags, meta descriptions, and content structure. Implementing this checklist ensures your website meets search engine guidelines and delivers an engaging, high-quality user experience, crucial for increased traffic and conversions.
Use Insider
JULY 12, 2023
Where does Insider’s Architect solution fit into this? By leveraging the power of AI, Insider’s cross-channel journey orchestrator, Architect, helps businesses understand user behavior, preferences, and intent, allowing for the creation of highly targeted remarketing campaigns. Through its intuitive interface, businesses can easily set up audience segments, define triggers and events, and design personalized messages that resonate with their target audience on their preferred channels.
Six & Flow
JULY 12, 2023
In today's rapidly evolving business landscape, integrating different software platforms has become crucial for organisations seeking to streamline their operations and improve efficiency. One such integration that has gained significant attention is the HubSpot-Salesforce integration. This powerful combination promises to enhance customer data analysis, streamline sales and marketing efforts, and drive overall growth.
Use Insider
JULY 12, 2023
3 strategies for kick-starting onsite advertising For a multi-brand retailer, onsite advertising is the most obvious way to share valuable website space with advertisers. But your customers deserve more than generic banners and irrelevant ads. To make website space even more valuable and increase profits, you need personalized, engaging ads. Here are three ways Insider can help: 1.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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