Mon.Apr 25, 2022

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Attn Elon Musk: The Right to Free Speech Does Not Mean a Right of AI Algorithm Amplification

David Meerman Scott

Elon Musk is reportedly in advanced talks to buy Twitter. Unfortunately, his vision of an unfettered town square with few restrictions on what people can say is an impossible utopia. Social networks ceased being free speech platforms a decade ago when they moved from reverse chronological display (newest post at the top) to one showing content to users driven by AI algorithms.

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11 Conversion Copywriting Tips that Grew Our Revenue by 240%, According to Lately’s CEO

Hubspot Marketing

As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it. And this content isn't just supposed to sound pretty — it's also supposed to be powerful enough to convert visitors into sales. In fact, as of 2022, over 60% of marketers measure the success of their content through sales. That's no small feat. If you're stuck in a writing rut or unsure how to use conversion copywriting to increase sales, you're in luck.

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How to use Instagram for B2B marketing

Sprout Social

For too long, marketers have thought of Instagram as strictly B2C turf. It’s time to put this misconception to rest. The truth is, Instagram is a B2B goldmine. It can help distinguish your brand, build your audience and promote customer loyalty. In short, B2B brands need to be there. If you’re still not sure about Instagram for B2B, get ready for a perspective shift.

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7 Questions Every Writer Should Ask To Craft an Effective Lead

Content Marketing Institute

Are you the writing sin committed by too many content marketers? If your leads are boring, generic, or cumbersome, you’ll get some help with these seven questions (and answers.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Where Are These Viral Social Media Platforms Now?

Hubspot Marketing

From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience. Over the years, we’ve kept you up-to-date about the social media platforms you should care about.

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The Tree Top Walk Sungai Sedim

Calvyn Lee Blog

I was visiting The Tree Top Walk, A Sungai Sedim attraction at 10+ year ago together with a bunch of friends; Old time, we are fans of DLSR’s camera and we every week end been here and there taking photo. I miss the old time. (Above photo taken during 2009). The Tree Top Walk, Sungai Sedim. Recently I recall this old place, located at Kulim, Kedah.

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Top 5 Priorities for Successful Email Marketing Programs

Litmus

Email remains a top-performing marketing channel with 78% of marketers continuing to see an increase in email engagement. Audiences still love email because it allows brands to communicate with them on their preferred channel in a personalized way. As email marketing strategies continue to evolve, it’s important to focus on key areas that will help grow your business — and your subscriber’s loyalty.

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Bringing your ABM strategy to the world of CTV

Martech

Account-based marketing (ABM) is a growth strategy brands are adopting at a rapid rate. “70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. “But the problem with ABM is that everybody is using the same playbook.” Email marketing , targeted advertising, and personalized landing pages are some of the most popular tactics employed b

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3 Overlooked Ways To Improve Inbound Marketing ROI via @sejournal, @hethr_campbell

Search Engine Journal

Wish your leads were worth your team's time? Get the techniques and case studies you need to increase campaign ROI with minimal effort and cost. The post 3 Overlooked Ways To Improve Inbound Marketing ROI appeared first on Search Engine Journal.

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Why we care about data clean rooms

Martech

What they are. “Clean rooms” are a type of privacy-enhancing technology (PET) that allows data owners (including brands and publishers) to share customer first-party data in a privacy-compliant way. Clean rooms are secure spaces where first-party data from a number of brands can be resolved to the same customer’s profile while that profile remains anonymized.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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How To Optimize LinkedIn For Better Connections & More Leads - Ep. 269 via @sejournal, @lorenbaker

Search Engine Journal

How can you get more traffic and leads from LinkedIn? Jessica Foster shares her tips and insights on episode 269 of the SEJ Show. The post How To Optimize LinkedIn For Better Connections & More Leads [Podcast] appeared first on Search Engine Journal.

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Media Rating Council now examining Nielsen’s radio rating numbers

Martech

The Media Rating Council (MRC) is scrutinizing part of Nielsen’s radio audience ratings. The move comes six months after the MRC revoked its accreditation of the company’s TV ratings. What is happening. The council said that a recent audit of Nielsen’s ratings numbers found ongoing performance declines in eight of the 30 currently accredited radio markets.

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How sustainable content puts people at the heart of digital engagement

Econsultancy

Sustainability is a now a business reality. Driven by clear evidence of ongoing climate change, consumers increasingly look to brands that demonstrate commitment to meaningful action. Today, sustainability and other ethical considerations match factors such as quality and price as consumers weigh their purchasing decisions. Multiple studies drive home the power of this new reality: 45% of Gen Z consumers will stop buying from brands because of ethical or sustainability concerns; more than a thir

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Microsoft Bing Ethical Shopping Hub Now Available In The US

Search Engine Roundtable

Last year, Microsoft Bing launched its Ethical Shopping hub in the UK. With Earth Day, Microsoft announced the Ethical Shopping hub is now available in the US and Canada. Plus Microsoft Bing updated the design of the listings on the shopping search results page.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Twitter Board Set To Accept Elon Musk’s $43B Purchase Offer: Reuters via @sejournal, @mirandalmwrites

Search Engine Journal

Twitter's board could accept Elon Musk's offer to purchase the social network for $43 billion as early as today, according to Reuters. The post Twitter Board Set To Accept Elon Musk’s $43B Purchase Offer: Reuters appeared first on Search Engine Journal.

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Fake DMCA Requests Using AI Generated Lawyers To Demand For Links

Search Engine Roundtable

Here is a newish link scheme, well, not 100% new but parts of it is new. As reported by The Next Web, these link spammers are using AI to create fake lawyer profiles that are going around sending fake DMCA requests demanding a link to their site for the use of content or images.

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Google adds nine policies to three-strike Ads system

Search Engine Land

Google Ads has expanded the scope of its system to target clickbait, misleading ad design, and more. Please visit Search Engine Land for the full article.

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A New Melody: Accenture Interactive Becomes Accenture Song

CMO Network

Accenture Interactive has evolved its name to become Accenture Song, says David Droga, the firm's chairman and CEO.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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The psychology of persuasion: How to help customers make the best decisions

Quikly

As a marketer, you have a list of strategies that guide you in elevating your brand — and that includes helping your customers make the best decisions.

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Good morning: Data, data everywhere

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, data, data everywhere. Is this getting too complicated? We have first-party data and everyone knows what that is.

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Nine More Policies Added To Google Ads Strike Based System

Search Engine Roundtable

In June 2022 Google will update the enforcement procedures for repeat violations with the addition of nine more policies in scope of the strike-based system. The three-strikes and your out policy system launched in June 2021 for Enabling Dishonest Behavior, Unapproved Substances and Dangerous Products or Services policies and soon Google will add nine-additional policies.

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WordPress 6.0 Features Numerous Accessibility Improvements via @sejournal, @martinibuster

Search Engine Journal

WordPress announces that version 6.0 features numerous accessibility improvements that bring it closer to WCAG 2.0 AA compliance. The post WordPress 6.0 Features Numerous Accessibility Improvements appeared first on Search Engine Journal.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Brands should fix the roof before it rains with a proactive loyalty scheme: Prezzee’s James Malia

Econsultancy

Consumers are increasingly questioning how they spend (and how they can cut back) due to rising living costs. In the UK, BRC figures show sales growth is slowing, with March 2022 seeing a rise of 3.1%, down on a 6.7% rise the month previously. For brands, tighter budgets could have an impact on customer loyalty. And with Covid already shaking up how consumers shop, we could see a further change in buying behaviour, with brands potentially losing long-standing customers as a result.

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How to interview and hire for entry-level digital marketing positions

Search Engine Land

Does your agency or brand need to hire employees with little or no digital marketing experience? Try these helpful tips and questions. Please visit Search Engine Land for the full article.

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How NLP & NLU Work For Semantic Search via @sejournal, @dcoates

Search Engine Journal

Understand how semantic search and its new technologies work to help searchers find what they want. Learn more about NLP and NLU and their components. The post How NLP & NLU Work For Semantic Search appeared first on Search Engine Journal.

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Brands plan to invest more in search in the next 12 months

Search Engine Land

One in six brands plan to increase their paid search advertising budget over the next year. Here’s why it’s happening. Please visit Search Engine Land for the full article.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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Advertising: A Slow-Fast Evolution

CMO Network

Why is advertising so hard? In this article I share four observations around the challenges of advertising: shifting markets, swelling tactics, impetuous decisions, and certainty fixation.

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Google Search launching Signed Exchanges for desktop users

Search Engine Land

This change impacts sites that utilities dynamic serving with the vary user-agent header. Please visit Search Engine Land for the full article.

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Google Video Search Results With Question Answered In This Video

Search Engine Roundtable

Google Video results has a feature that says if the video answers your question in your query. Google will label video results saying "X question answered in this video." Plus, it shows you the location in the video where the question was answered.

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Beware of fake DMCA link requests by AI-generated lawyers

Search Engine Land

If you received a DMCA legal request demanding a link from a lawyer, well, that might be a scam. Please visit Search Engine Land for the full article.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.