Thu.May 12, 2022

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29 Exit Intent Popup Examples and What Makes them Effective

Hubspot Marketing

The average time a person spends on a web page is 54 seconds. That’s not a lot of time, but you may be able to entice them to stay with an exit intent popup. The longer they stay on your website, the better chances are that they’ll convert. If they miss the other calls to action on your site, an exit popup can capture some of your site visitors. Then they might keep reading, subscribe to your email newsletter, or even make a purchase.

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Going back to the office? Here’s why we’re not.

AWeber

We’re AWeber - a mighty team of 89 remote-first team members that span three time zones, two countries, and 15 states; all working together to help small businesses and entrepreneurs grow by forming meaningful connections with their audiences. At this point, I’m sure we all know someone who’s returned to the office. Returned to waking up earlier, fighting traffic during daily commutes, wearing pants.

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How Your Business Can Improve Lead Generation With Content Marketing?

OnPassive Marketing

Content marketing is a newer way to generate leads. One of the best ways to get started with content marketing is to create the right content on the right topic. With that in mind, read on to find out how you can create content that will generate leads for your business. Content Marketing’s Role In Lead Generation. As a business owner, you’re always looking for ways to improve your lead generation efforts.

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All The Search Related Announcements From Google I/O 2022

Search Engine Roundtable

I know you are all super busy, so let me quickly let you scan through all the search related announcements that Google announced at Google I/O yesterday. From multisearch near me, immersive map views, Google Translate & Lens expansion, image skin tons and schema, My Ad Center, personal information tool, about this result expansion, Android and so much more.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Ask Buffer: Should You Be Using AI for Content Creation?

Buffer Marketing

Question: Lately, I’ve been struggling to create content for all the platforms that I’m on and I found out about AI tools that help with writing. It seems like this would help me a lot with my marketing efforts, but I’m worried that it’ll come off as robotic and inauthentic. Should I consider using AI tools to create content?

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Google Search Console May Stop Collecting Data After Inactivity By Site Owner

Search Engine Roundtable

We know that Google will stop collecting data within Google Search Console when a site is not verified or removes its verification. But did you know if you do not use Search Console, you verify it but never go in to look at the reports, Google may stop collecting data for that profile?

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More Trending

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Daily Search Forum Recap: May 12, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today.

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Instagram Video Sizes, Dimensions, and Formats for 2022

Hootsuite

Instagram video has quickly become one of the most sought-after platform features. From Stories to Reels, in-feed videos, and more, there are so many ways to tell a visual story. While Instagram videos are popular, not every video makes it to the front page. Different videos serve different purposes, and as a result, have different requirements. If you want your videos to perform well, you need to do things by the books!

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What Is Writer’s Block?

CopyBlogger

If you find yourself asking, “What is writer’s block?” … you might consider yourself lucky. At the moment, your blog. Continue Reading. The post What Is Writer’s Block? appeared first on Copyblogger.

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2022 Instagram Reel Sizes Cheat Sheet: Specs, Ratios, and More

Hootsuite

We should have called this post “The Reel Deal,” because it’s got all the details you need to properly format your Instagram Reels. It’s the only cheat sheet you need for Instagram Reel sizes and specs. Below, find specs, ratios, formatting tips and more — everything you need to make your Instagram Reels look great, with (sigh) no clever wordplay to be found.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Google Ads Updates Performance Max Best Practices With More On Final URL Expansion

Search Engine Roundtable

Ginny Marvin, the Google Ads Liaison, said the Google Ads team has updated its additional best practices for Performance Max help document with more details on how final URL expansion works in this context.

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Using search and email to recognize customer intent

Martech

I have COVID-19. Luckily I’m vaxxed and boosted, so the effects have been mild. But in the brain fog that inevitably accompanies COVID, my thoughts have naturally turned to email marketing. Why would I think of email and COVID together? Browse-abandon emails made me do it. For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent.

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Google Universal Analytics Real Time Reports Now Changed To "In Last 5 Minutes"

Search Engine Roundtable

Google has changed the Google Analytics real time reports in Universal Analytics to show data "in the last 5 minutes." This is instead of it showing real time analytics for "right now." It is hard to say if any actual metrics changed or Google just changed the title of this field to match that of Google Analytics 4?

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Google I/O Search Console Update: New Report For Indexed Videos via @sejournal, @MattGSouthern

Search Engine Journal

At day two of Google’s annual I/O conference the company previewed new reports coming to Search Console that will provide more data about videos. The post Google I/O Search Console Update: New Report For Indexed Videos appeared first on Search Engine Journal.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Google Won't & Can't Manually Change The Weird Search Results For HubSpot

Search Engine Roundtable

The other day, I spotted a conversation with Victor Pan, the head of Technical SEO at HubSpot and Danny Sullivan, the Search liaison at Google about how HubSpot's home page is not the number one listing in Google Search for a query on HubSpot.

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The Empowered Business Buyer Is a Myth [New Demand Generation Research]

Content Marketing Institute

One of my favorite scenes in a movie is from Men In Black.

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Google Topics Resembles Contextual Advertising

Practical eCommerce - Marketing

Google is testing a new privacy-defending ad-targeting feature called "Topics," which sounds like contextual advertising at scale. The post Google Topics Resembles Contextual Advertising appeared first on Practical Ecommerce.

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Google Updates Advice on How to Control Titles in Search Results via @sejournal, @martinibuster

Search Engine Journal

Updated support page adds a new troubleshooting section for helping diagnose why Google is rewriting title tags. The post Google Updates Advice on How to Control Titles in Search Results appeared first on Search Engine Journal.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Navigating Our New Normal: 10 Post-Crisis Email Marketing Mistakes to Avoid

Scoop.it!

Despite the constant predictions of its decline, email marketing still gives businesses a convenient, cost-effective way to connect with their audience, establish trust, provide value, turn leads into sales, and increase Return on Investment (ROI). Even though it’s still one of the strongest and most rewarding marketing strategies that you can leverage, email marketing has not been immune to change.

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Google giving users greater control over what ads they see

Martech

Consumers on Google will soon get more control over the advertising they see. This via the new My Ad Center feature which the search-engine giant unveiled its annual I/O Summit event yesterday. . My Ad Center is supposed to let users like, share or block any ad across selected Google properties. They’ll also be able to find out who paid for the ad, and why they, specifically, were targeted with it.

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Google Allows FAQ Markup for Non-FAQ Content via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller explains how to use FAQ structured data in everyday content that is not formatted as an FAQ. The post Google Allows FAQ Markup for Non-FAQ Content appeared first on Search Engine Journal.

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How to maximize your first-party data strategy using identity and attribution

Martech

Digital channels and touchpoints continue to multiply. Now more than ever marketers need a solid game plan to master the data they have, using a solid first-party data strategy that includes identity and attribution. With this strategy in hand, marketers can measure performance for their campaigns and prove their case to other leaders in the organization.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Watermarks: Why You Need Them + 6 Easy Steps to Create One

Hubspot Marketing

Imagine you spend hours working on a cool graphic for a social media post. You finally get it just right and post it on social media. The next day, you log on and see that someone else has posted your image without your authorization and is purporting your work as their own. Creating a watermark would help protect you against this common issue and help you with your brand recognition.

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Social media platforms see sales boost as pandemic shopping habits take root

Martech

Digital consumers on social media are looking to buy, a new survey of over 7,000 global shoppers conducted by user-generated content company Bazaarvoice has found, suggesting the steps social platforms are taking to make products more shoppable to fit pandemic-era digital behaviors are working. Buy here now. A full 69% of shoppers say they have been inspired by social media to make a purchase.

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Microsoft Tests Bing Interesting Reads

Search Engine Roundtable

Microsoft seems to be testing a search carousel titles "interesting reads." This can show up for a super competitive keyword phrase, like [coffee], [beer], [wine] and so forth. I personally cannot replicate it but the box seems to show content from news sites or blogs.

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mParticle launches tools to optimize the customer journey

Martech

mParticle, the customer data platform , has announced the launch of a set of tools under the name Journeys to support the optimization of each step of the customer experience. Journeys aims to combine customer journey analysis, testing and orchestration into a single workflow. The toolset is also geared to overcome organizational and process-based silos, providing insights across the full customer lifecycle rather than disconnected insights into email engagement, for example, or participation in

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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PageSpeed Insights Adds New Lighthouse Speed Metrics via @sejournal, @martinibuster

Search Engine Journal

New metrics improve feedback on server-related speed and provides a more comprehensive representation of page performance than previously available. The post PageSpeed Insights Adds New Lighthouse Speed Metrics appeared first on Search Engine Journal.

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Prepare for CDP implementation using a template for use cases

Martech

When considering a Customer Data Platform, many people ask questions like: How do I pick the right one? Do I need a data lake along with a CDP? How much of my current tech stack can a CDP replace? Those are all good questions, but there is no generic answer that will work for every company. It depends on your business model, your current tech stack, and what you want to do with your customer data.

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Google Local Guides Program: How To Earn Points & Badges via @sejournal, @MattGSouthern

Search Engine Journal

Google Local Guides receive recognition for contributions to Google Maps. Learn how to join the program and how to earn points & badges. The post Google Local Guides Program: How To Earn Points & Badges appeared first on Search Engine Journal.

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How to make your mobile app more engaging with urgency marketing

Quikly

Being able to nurture active, engaged mobile app users is an important goal for many brands. Yet, mobile app engagement rates aren’t as high as one might expect. Low user retention and conversion rates, consumer inundation with app messages and an unsatisfactory number of app downloads are common concerns in mobile app marketing, and solving them often depends on your ability to engage mobile app users.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.