Search Engine Journal
JULY 15, 2022
By breaking SEO down into daily, monthly, quarterly, and annual process-driven tactics, you can plan more effectively and improve ROI. The post SEO Maintenance: A Checklist For Essential Year-Round Tasks appeared first on Search Engine Journal.
Search Engine Roundtable
JULY 15, 2022
There is a confirmed indexing issue in Google Search as of prior to 7 am ET this morning. None of the articles I posted this morning on this site are showing yet in Google Search, even when I search for it by the exact title or do a site command. Google is not indexing new, freshly published, content as of earlier this morning.
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Sprout Social
JULY 15, 2022
YouTube is the second most popular platform for influencer marketing, with 70% of marketers agreeing it’s an important part of their influencer marketing strategy. This means that if you’re looking for a new outlet for your brand’s influencer marketing strategy , YouTube is a great place to start. However, because YouTube is a video-only platform, working with influencers will be a bit more involved than it might be on a platform like Instagram.
Hubspot Marketing
JULY 15, 2022
It's a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? And if you wrestle with this question long enough, it quickly spirals into an endless back-and-forth ( "on the other hand… "). The truth is, depending on your specific goals, resources, and budget, one path may make more sense than the other.
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Martech
JULY 15, 2022
Based on the 2022 MarTech Replacement Survey , we’ve seen that marketing organizations replaced marketing automation and CRM more often than other solutions , with SEO in third place. We also know that replacements, whether of homegrown or commercial applications, were driven by a need for better features, especially integration capabilities, data management and ability to show ROI.
Hubspot Marketing
JULY 15, 2022
Digital advocacy efforts are vital for enabling nonprofit organizations to cut through the noise and win campaigns. Without digital advocacy, it can be difficult to measure the success of your campaigns — or even know if you're winning, at all. In fact, 94% of advocacy campaigners believe the opposing side is winning , and 86% believe they should embrace more impactful tactics.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
JULY 15, 2022
Google confirms there's a bug affecting reporting across Ads and Analytics products. The issue is ongoing with no word on when a fix is coming. The post Google Confirms Bug Affecting Ads & Analytics Reporting appeared first on Search Engine Journal.
Martech
JULY 15, 2022
Today’s data collection and user privacy landscape is a minefield. But it also provides important business advantages for brands and companies to address privacy concerns head-on and establish a foundation of trust with their loyal customer base. Understanding how customers perceive your company’s data practices in this complicated landscape will help you develop the transparent strategies to build the trust you need moving forward.
AWeber
JULY 15, 2022
Paula Rizzo was apartment hunting in New York City. She knew what she wanted in her new space, but she kept getting distracted by non-essential amenities like wine refrigerators. (Although the term “non-essential” is up for debate.). To make her life easier, she made a comprehensive list of everything she needed in an apartment. Her list helped her score the perfect place.
Content Marketing Institute
JULY 15, 2022
What happens when you’re directed to “do more with less” in your content marketing program? It all depends on whether the focus is on the “more” or the “less.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Journal
JULY 15, 2022
Want to learn more about engaging and growing your audience on Twitter? Then it's time to dive into your Twitter Analytics. The post Twitter Analytics – Uncover The Best Twitter Marketing Insights appeared first on Search Engine Journal.
Search Engine Roundtable
JULY 15, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google had a large indexing issue on Friday.
Search Engine Journal
JULY 15, 2022
Today, at 10:50 a.m Eastern time, Google confirms there's an ongoing indexing issue affecting a large number of sites. . The post Google Confirms Ongoing Issue With Its Search Index [Update: Fixed?] appeared first on Search Engine Journal.
Search Engine Roundtable
JULY 15, 2022
So while Google Search is currently having massive indexing issues, the Google Ads advertiser console is having issues loading ad spend and other data. Google confirmed the issue saying "affected users are able to access Google Ads, but may not have access to the most recent data.".
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
CMO Network
JULY 15, 2022
As we head into the Summer, many professionals are eager to learn more about the Metaverse. From new books to scifi classics, here’s a list of books for anyone seeking to dive deeper into the Metaverse during their time off!
Many Chat
JULY 15, 2022
You’re all clued into Instagram marketing methods in general, but how do you reach local communities? For retail store owners and franchise owners, it’s all about being able to discover local audiences and turn them into paying customers. There are several ways to acquire clients from Instagram , but they don’t all work for a hyper-local audience.
Quikly
JULY 15, 2022
How well do you truly know your customers? Most brands would argue that they know their target market to a tee, but the true test comes down to two words: social identity.
Econsultancy
JULY 15, 2022
In an ever more competitive business environment, how can marketers ensure that their teams are not only equipped with the skills they need for their roles, but also “future-proofed” – able to keep up with the rapid evolution of marketing itself? Richard Robinson, Director at Econsultancy, spoke to four experienced digital marketing and ecommerce leaders at our second Quarterly Briefing of 2022 (.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Roundtable
JULY 15, 2022
Google Shopping results have shown top highlights for products some time but now it seems Google is testing showing the number of available product highlights in the carousel of product results in Google Search.
Litmus
JULY 15, 2022
If you’re like the nearly 60% of email marketing pros who responded to our 2021 State of Email survey, you invest more than two weeks into your email production cycles. But did you know 16% of all emails never make it into the inbox ? While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend.
Search Engine Roundtable
JULY 15, 2022
Microsoft Bing is testing a section under its featured snippet answers named "answered by Bing expert." Bing will show an answer pulled from the source website, put the author's name by the answer, and call them a "Bing Expert.".
OnPassive Marketing
JULY 15, 2022
If you’re a business owner or blogger, ranking on Google is everything, so it’s essential to know how you can use SEO techniques to boost your organic traffic. This article will walk you through 10 standard SEO techniques to help you notice a difference in your organic search rankings. What Is SEO? SEO is improving the visibility of a website or online resource through enhanced search engine results.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Roundtable
JULY 15, 2022
Microsoft Bing Video search results has had a playlist feature since at least 2020. But now it seems Microsoft is testing displaying the playlist icon in the Bing web search results, not just the video results.
Search Engine Journal
JULY 15, 2022
Google is adding a new metric to their Core Web Vitals. It's called Interaction to Next Paint, or INP. SEO pro, Brian Harnish, talks INP. The post Interaction To Next Paint (INP): Everything You Need To Know appeared first on Search Engine Journal.
Quikly
JULY 15, 2022
When you’re trying to get a consumer’s attention, it might be a good idea to look at what’s already catching their eye.
Digital Marketer
JULY 15, 2022
Knowing how to stay up to date with TikTok trends has helped me tremendously as a business coach, and I recommend this to all female coaches. By now, you will agree that TikTok is one of the best and most profitable social media platforms for digital marketing, and staying updated on trends is a great way to reach your desired audience. Additionally, Tiktok is a world of trends; there is always some new sound, filters, and fun features that create the craze and make the app fun.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Roundtable
JULY 15, 2022
Microsoft is testing in Bing Search a link named "see your ad here." I guess this is promoting Microsoft Advertising's search ad platform to encourage advertisers to bid on those keywords for that query.
Digital Marketer
JULY 15, 2022
If you’re reading this, you’re most likely seeking some answers on how social media works. I may have found the key to growing a following on TikTok. In 2020, I started my journey as a Dallas Realtor helping locals buy, sell, and lease through the Dallas Fort Worth Metroplex. The real estate market in Dallas Is HOT and as a realtor, you have to source your own leads.
Pam Didner
JULY 15, 2022
Facebook. Twitter. LinkedIn. Over the past several years, the topic of getting Subject Matter Experts (SMEs) to engage with content creation has faded a bit. With many available options, from ghostwriting to outsourcing in various forms, businesses have been more focused on quantity as a priority to catch up with search engine optimization (SEO) and the buzz of content marketing.
Search Engine Roundtable
JULY 15, 2022
Google is testing a new format for destination queries that not only shows things to do but now showed this story format "Discover" section. Google embeds stories from TikTok, YouTube, Facebook, and possibly other platforms for this section.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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