Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data. Tools are even giving marketers the ability to predict interactions in order to increase efficiency and allow for real-time adjustments.

Analytics 131

Analytics Customer Journey Marketing Marketers 131

Influence & Co

APRIL 27, 2022

Updated on April 27, 2022. Originally published on Nov. 6, 2014. As a marketer, you’re up-to-date on all the latest brand-building techniques. Your company has a killer blog and an airtight social media strategy , and you’re already thinking about how you can use TikTok to connect with your target audience.

Thought Leadership 129

Thought Leadership Marketing Marketers Branding 129

Search Engine Journal

APRIL 27, 2022

Views of YouTube Shorts videos hit 30 billion per day in the first quarter of 2022, which is up four times from Q1 2021. The post YouTube Shorts Hits 30 Billion Views Per Day appeared first on Search Engine Journal.

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119

Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem. When Twitter launched, messages were limited to 140 characters.

User-Generated 117

User-Generated Analytics Management Branding 117

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Hootsuite

APRIL 27, 2022

Looking for a direct communication channel to potential and current customers? Check! A marketing solution that drives community and commerce? Check! A messaging platform owned by one of the world’s biggest tech companies with unfathomable reach? Check! There’s a lot to be said about Facebook Messenger. If we’re being honest, we think it’s one of the most under-tapped resources available to a business, especially given the rise of social commerce and audiences placing a higher value on authentic

Digital Trends 114

Digital Trends Social Media Marketing Communications User-Generated 114

Search Engine Journal

APRIL 27, 2022

Establish a loyal audience and outrank the competition. Read on to follow best SEO practices unique to local B2Bs. The post Local B2B SEO: The Complete Guide For Local Businesses appeared first on Search Engine Journal.

SEO 109

SEO 109

Content Marketing Institute

APRIL 27, 2022

Content curation is more than an aggregation of existing content, references, or links. It’s a powerful tool for adding value to your audience while lightening the load for your content team. Learn how to curate content the right way from these examples and tips.

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108

Martech

APRIL 27, 2022

Marketing teams have access to an unprecedented amount of data and customer insights, but too many aren’t actionable or useful. It may be fascinating that 40% of your customers come from Kansas, but how does that help your business? Marketing teams need higher standards for what is considered an insight. AI is now deployed in analytics tools to surface insights faster than you can read them.

Analytics 106

Analytics Food Price Digital Marketing 106

Zumvu

APRIL 27, 2022

eCommerce conversion rates are adequate indicators of your online marketing strategy's success.

eCommerce 105

eCommerce Marketing Strategy Marketing Marketers 105

Search Engine Land

APRIL 27, 2022

The food and lifestyle blogging niche is super competitive. Here are some top takeaways from those many SEO audits. Please visit Search Engine Land for the full article.

Food 100

Food SEO 100

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Search Engine Journal

APRIL 27, 2022

Google may update your local listings anytime, even without your knowledge. Here's why along with a step-by-step process to resolve any errors that appear. The post 4 Top Reasons Your Google Business Profile Information Keeps Updating appeared first on Search Engine Journal.

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100

Six & Flow

APRIL 27, 2022

It's time to consider the importance of paid media efforts within the B2B eCommerce market. How can biddable media - or more specifically an integrated digital marketing channel mix - provide an intuitive omnichannel experience and win you a slice of the $12 trillion pie?

eCommerce 98

eCommerce Digital Marketing Inbound Marketing Marketing 98

Hubspot Marketing

APRIL 27, 2022

Starting a new job? Then it's time to put your best foot forward. Specifically, you've got to show up to your new job, make a great first impression, and contribute something of value. No biggie, right? To crush your new gig right from the get-go, you need to prepare for the first day. Below are 20 of our favorite tips to help you do just that. Tips for Having a Great First Day. 1.

eBook 98

eBook Management Communications Marketing 98

Traackr

APRIL 27, 2022

Influencer seeding best practices that can help you create a replicable strategy and boost

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98

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Martech

APRIL 27, 2022

Google Play is rolling out a new safety section aimed at giving users more detail about what data apps collect and how it’s used. What it does. It will show what data each developer is collecting, if they share it, and their security practices (such as whether they encrypt the data while in transit). It will also show whether a developer follows Google Play’s Families Policy and if their security practices have received third-party validation.

Digital Marketing 98

Digital Marketing Marketing Marketers 98

Zumvu

APRIL 27, 2022

Email marketing is the use of email messages to market a product, service or event. Email Marketing has been around since the late 1990s.

Email Marketing 98

Email Marketing Marketing Marketers Product 98

Martech

APRIL 27, 2022

E-commerce platform Edgemesh has announced a new feature aimed at identifying and protecting brands against ad and click fraud at the infrastructure-level. What it does. Ad Protect is an upgrade of the Edgemesh Server. It analyzes the network used (VPN, data center, etc.) and combines that with the history of users’ actions to automatically detect bots and users who are continually clicking on ads but not generating conversions.

User-Generated 98

User-Generated Advertisers Advertising Digital Marketing 98

Industrial Marketer

APRIL 27, 2022

The industrial buying journey has changed significantly in recent years, shaking up the buyer’s awareness stage, the consideration phase, and the decision-making process. The pandemic was a black swan event that accelerated the evolution from trade shows and personal sales networks to a digital-based approach that involves buying committees and an elongated, non-linear process.

Marketing 98

Marketing Marketers 98

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Search Engine Journal

APRIL 27, 2022

Find out what the day to day of an SEO consultant looks like and the most important considerations if you are becoming one. The post Becoming An SEO Consultant: Skills, Career Outlook & Tips For Success appeared first on Search Engine Journal.

SEO 98

SEO 98

Campaign Monitor

APRIL 27, 2022

Email newsletters often don’t bring immediate conversions or sales. They take significant time and resources to create. Is it even worth it to launch one? Those in the know think so. The Content Marketing Institute’s 2021 B2C content marketing report found nearly 3 in 4 marketers use email newsletters. Among those who run at least two types of content marketing campaigns, 26% say newsletters are the most effective.

Law 98

Law B2C Analytics Email Marketing 98

Martech

APRIL 27, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how can you really be sure it’s the right time to engage a customer? First, marketers need to let go of archaic strategies.

Customer 98

Customer Digital Marketing Customer Journey Marketing 98

Quikly

APRIL 27, 2022

Customer reviews. They’re the online equivalent of a test score in grade school and every brand is in the market for a top-rating.

Branding 98

Branding Customer Marketing Marketers 98

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Search Engine Land

APRIL 27, 2022

Having a proper benchmark of where your SEO campaign started will help you evaluate your progress. Here’s how to find the data you need. Please visit Search Engine Land for the full article.

SEO 95

SEO 95

Search Engine Roundtable

APRIL 27, 2022

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94

Search Engine Land

APRIL 27, 2022

Alphabet and Microsoft released earnings last night. Here are the key stats and takeaways for marketers. Please visit Search Engine Land for the full article.

Marketing 92

Marketing Marketers 92

Search Engine Roundtable

APRIL 27, 2022

Google may be testing displaying images thumbnails on the left side of the search result snippets. At first, when Kunjan Shah sent this to me on Twitter, I thought it was a Google bug. But then others like Brent D. Payne showed it to me on YouTube as well and I am thinking now Google might be testing this.

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94

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

CMO Network

APRIL 27, 2022

Customers today have higher expectations than ever, especially when it comes to customer service and experience.

Customer 89

Customer CMO 89

Search Engine Roundtable

APRIL 27, 2022

Danny Richman created an AI version of John Mueller of Google named MuellerBot. It was built off a GPT-3 powered script to answer SEO questions as if John Mueller himself answered them. It is pretty fun and sometimes scary accurate.

SEO 92

SEO 92

Search Engine Land

APRIL 27, 2022

Previously Google said the Google Business Profile Manager will remain for larger businesses that manage multiple locations but maybe that is not true? Please visit Search Engine Land for the full article.

Management 87

Management 87

Search Engine Roundtable

APRIL 27, 2022

When you try to access the Google Business Profile Manager at google.com/business, Google will prompt you with a notice that "you can no longer manage your business here" from early 2022. After you login and click on a business, you are presented with this notice.

Management 91

Management 91

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing