Calvyn Lee Blog
AUGUST 3, 2022
I want to share with you some of the best webinar marketing practices and tips I learn from LiveWebinar ‘s use cases. I’m going to guide you through picking the perfect topic to maximize the outcome of your sales and marketing webinars. As we know, webinars are a great tool to build your email list, generate leads, educate your customers and so much more.
Sprout Social
AUGUST 3, 2022
By now, you may have noticed a lot more videos in your Instagram feed. Instagram has doubled down on video —and Reels are the platform’s fastest-growing format. If you want to know how to make a Reel on Instagram but you don’t know where to start, we’ve got you covered. With over two billion monthly users , Instagram’s popularity cannot be denied. The rise of Reels—bite-sized video posts—is the platform’s response to TikTok’s mega-popular micro videos.
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Search Engine Journal
AUGUST 3, 2022
A well-structured SWOT framework can provide an excellent roadmap that helps you focus on your primary SEO goals and maximize limited marketing resources. The post How To Perform A SEO SWOT Analysis appeared first on Search Engine Journal.
Hubspot Marketing
AUGUST 3, 2022
As a blend of robotics, machine learning, and artificial intelligence (AI), automation takes care of the mundane tasks we'd rather not spend time on, the work we don't want to mess up with human error, customer interactions that require instant responses – and so much more. While automation has been evolving at lightning speed over the last few years, it doesn't look like it's slowing down.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sprout Social
AUGUST 3, 2022
If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. But if you’re new to the process, this guide will help determine the best types of YouTube ads for your channel and how to make them as effective as possible.
Econsultancy
AUGUST 3, 2022
For the past 12 months, the “metaverse” has been the talk of the digital town. While the term has been in existence considerably longer than this – having been coined in 1992 by Neal Stephenson in his cyberpunk novel Snow Crash – the volume of discussion, speculation and predictions about the metaverse has exploded over the past year, driven in large part by an announcement by Mark Zuckerberg that.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
AUGUST 3, 2022
This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. It was a great question. My answer to her also sums up why you should care about this article. Finding examples of campaigns that can be evaluated based upon performance metrics can be a great way to reduce the risk and anxiety around trying innovative tactics. “Imitate until y
Content Marketing Institute
AUGUST 3, 2022
Doing the same things again and again while expecting different results never leads anywhere good. So, stop creating and promoting videos the way you’ve been doing it and start trying out these expert principles for video marketing growth.
Martech
AUGUST 3, 2022
Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. But, like everything else in marketing, digital took it into a whole different realm. Simply put, these networks are a platform which lets brands buy advertising on a retailer’s website, apps and other digital properties, including in-store.
Search Engine Journal
AUGUST 3, 2022
LinkedIn is testing a different take on a Discover feed — a new section of the mobile app with content curated by humans not algorithms. The post LinkedIn Tests New Human Curated Discover Feed appeared first on Search Engine Journal.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Zumvu
AUGUST 3, 2022
Are you feeling lost when it comes to digital marketing? Are you not seeing the results you expected? If so, it might be time to get a new digital marketing consultant.
Buffer Marketing
AUGUST 3, 2022
Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again. There are many ways to cultivate this kind of relationship with your customers, one being creating an emotional bond with them.
Search Engine Roundtable
AUGUST 3, 2022
Google announced a new Google Tag that Google says will "unlock new capabilities to help you do more, improve data quality and adopt new features - without requiring more code." Google Tag Manager is not changing today but it sounds like it will change in the future.
Zumvu
AUGUST 3, 2022
Tiktok is the perfect way to connect with new and existing customers. You can use Tiktok's live-streaming feature to show off your products and services, answer customer questions in real-time, and more.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Roundtable
AUGUST 3, 2022
Here is the large Google webmaster report for August 2022 - catching you all up on what you may have missed in the past month related to Google search and SEO topics. We had a confirmed Google algorithm update, the July 2022 product reviews update, we had a large indexing outage and several unconfirmed updates.
Influence & Co
AUGUST 3, 2022
4 steps you can take to generate leads using your blog + key features you need to have in place to see success. Blogging has been around for quite a while, but at many companies, its value as a lead generation tool still remains a bit mysterious. On top of that, plenty of professionals, especially in the B2B marketplace, aren’t sure how to blog effectively in order to highlight their company's competencies and attract qualified leads.
Search Engine Journal
AUGUST 3, 2022
YouTube’s weekly update for creators includes more subscriber metrics and access to an expanded library of copyrighted music. The post YouTube Updates For Creators: New Metrics, Copyrighted Music, More appeared first on Search Engine Journal.
Sales Force: CMO
AUGUST 3, 2022
If you’re worried about the ever-changing nature of work and what the future holds for your company, you’re not alone. The long-established social contract between employees and employers is being rewritten on a global scale. One thing is clear – there is not a singular future of work. There will be a variety of futures available to your organization, and you will need to decide which one makes sense, and how to create it.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Journal
AUGUST 3, 2022
Facebook announced it will no longer allow users to host live shopping events beginning October 1, 2022, Meta announced in a blog post. Citing a shifting preference for short-form videos among consumers as the driving factor, it will instead shift its focus to Reels, Meta’s short-form video product that is available on both Facebook and Instagram. Facebook launched live shopping in August 2020 with the goal of making online shopping easier and empowering retailers of all types to grow their busi
Lynton Web
AUGUST 3, 2022
INBOUND 2022 is coming! INBOUND 2022 , HubSpot’s annual conference, is Sept. 6-9 and is the company’s first-ever hybrid event. That’s right: You can attend in person or online, and It. Is. Stacked. We’ve put together a preview of this year’s schedule to help you parse through the agenda. Let us know what sessions you’re looking forward to by tweeting us @lyntonweb.
Zumvu
AUGUST 3, 2022
Digital advertising is getting more expensive every year, and if you rely on Facebook’s ad platform to generate leads for your business, you can’t afford to sit idle.
yorCMO
AUGUST 3, 2022
The word “fractional” can get a bad rap. It sometimes carries associations with fragmentation or incompleteness. But when imagined optimistically and creatively, “fractional” also implies flexibility and adaptability. The post The fractional model is the future of work appeared first on yorCMO.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Roundtable
AUGUST 3, 2022
Google is testing promoting the source of the images it displays in web search by adding the full site name and the favicon from the site in the image box. This was spotted by James on Twitter and I simply cannot replicate this.
ConsumerTalk
AUGUST 3, 2022
CPG brands offering protein-rich snack foods to consumers are fulfilling a need in the retail and online spaces. The popularity of the keto diet and lifestyle, the idea that protein-rich foods are more filling for those on other kinds of diets and help build lean muscle, and the overall perception that protein-rich foods are healthier than other kinds of offerings have all contributed to the demand for foods that contain high amounts of protein.
Quikly
AUGUST 3, 2022
If there was ever a time to discuss the state of retail , it’s now. Supply chain disruptions, inflation, consumer empowerment… there are major changes taking place. And when discussing retail, there’s no forgetting e-commerce.
Duct Tape Marketing
AUGUST 3, 2022
The Value Of Design And Why To Sell It written by Sara Nay read more at Duct Tape Marketing. About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here !
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
CMO Network
AUGUST 3, 2022
The uncertain economic conditions we are in will put a great deal of pressure on CMOs to improve the performance of their teams. Here are insights from Forrester, Dell, Qualcomm, Cisco and Coupa on how to do that.
Litmus
AUGUST 3, 2022
At Litmus, we take pride in delivering value for our customers, and providing innovative solutions that help you get the most out of all your email marketing efforts. . We’re happy to share—it’s getting noticed. Over the past few weeks, we have been fortunate to receive some prestigious recognition. And we’re humbled because we know these awards are largely influenced by you, our customers, and delivering the kind of product and service we know you deserve. .
Search Engine Roundtable
AUGUST 3, 2022
So we have been watching the July 2022 Google Product Reviews Update for some time and noticed that based on SEO chatter from within the community, it likely really kicked in on Friday afternoon. But the automated Google search result tracking tools really did not show much, in aggregate, but as of this morning, they now are.
Digital Marketer
AUGUST 3, 2022
Content patterns are the key to “madlib” your content. You can do a quick little intro, have a fill in the blank section for your content, and then jump straight into a call to action. Christina Hooper helps explain content patterns and how to execute them. Her specialty is turning your superpowers into sales to help you build a business that enables your lifestyle instead of taking over your life.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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