Hubspot Marketing
OCTOBER 19, 2022
The “about” section of your website should include your mission, purpose, and who’s on your team. The right about us or about me template can help you expertly lay out your vision. That’s why our team gathered five templates to help you build the perfect about page. This post includes best practices for crafting a stellar about page. You’ll explore: What makes a good about page?
Martech
OCTOBER 19, 2022
Consumer data collection has exploded over the past decade. As users, we’ve grown too accustomed to sharing very personal data in this loosely regulated digital age through every topic searched, email sent and double-tap on a friend’s post. All these signals build a rich profile for targeting and personalization. Data-driven marketing has had a transformational shift not only in how we engage with our customers but, even more importantly, in how we target new prospective customers.
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Content Marketing Institute
OCTOBER 19, 2022
Just released today – CMI's B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success.
Search Engine Roundtable
OCTOBER 19, 2022
Google Ads announced three new reporting columns including results, results value and conversion goals columns. Google said these columns are available on the Campaigns page for tables and charts, as well as in custom reporting pages like the Report Editor or Custom dashboards and at the manager account level.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Search Engine Journal
OCTOBER 19, 2022
Google confirms an algorithm update targeted at fighting spam is rolling out to search results worldwide and in all languages. . The post Google Spam Algorithm Update Rolling Out Now appeared first on Search Engine Journal.
Hubspot Marketing
OCTOBER 19, 2022
A job hunt is a time-consuming process. It usually takes a few weeks, if not months to land a job. If you want to cut the time to hire and explore all your career opportunities, it’s worth following a job search strategy. Here’s a selection of tried and tested methods along with the tools that will help you put your best foot forward. Table of Contents.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
OCTOBER 19, 2022
If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. It’s also where millions of people go to discover products and, ultimately, spend some cash. In fact, the addictive video platform has carved out a whole new niche in the social selling market.
Search Engine Roundtable
OCTOBER 19, 2022
Google is now showing a "trending now" box in the search results for shopping and product-related queries. This was announced back at Search On and now seems to be slowly rolling out.
Sprout Social
OCTOBER 19, 2022
If one thing remains true, it’s that there will always be a need for content. Think of content as the connection point between brands and consumers. Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable.
Martech
OCTOBER 19, 2022
End-to-end digital experience platform Sitecore announced a series of product developments this week, as well as survey findings about the releance of the metaverse to brands. The announcements came in Chicago as Sitecore Symposium returned to in-person for the first time since 2019. In addition to over 2,000 attendees at Chicago’s McCormick place, the digital experience platform said around 10,000 were attending online.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Litmus
OCTOBER 19, 2022
Every email marketing campaign has its own unique purpose, but the goal is ultimately to convince your subscriber to convert (your desired end result). Whether the goal of your email is to encourage people to make a purchase, download an asset, or read a full article, it’s important to know the specific (and final) action you want subscribers to take.
Search Engine Roundtable
OCTOBER 19, 2022
Here is a recap of what happened in the search forums today.
Influence & Co
OCTOBER 19, 2022
This article was co-authored by Mackenzie Christian and McKayla Helm.
Search Engine Roundtable
OCTOBER 19, 2022
Michael Kerr spotted a new Google Ads test that lets you click a button to turn on broad match keywords across your whole domain. That set fear into the ads community where they thought Google might do away with match types completely. Google clarified this is a limited test and match types are not going away.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Journal
OCTOBER 19, 2022
Optimizing your content for the Twitter algorithm could get you found on the platform. Follow these tips for devising a winning Twitter content strategy. The post How The Twitter Algorithm Works & Optimizing For It appeared first on Search Engine Journal.
Quikly
OCTOBER 19, 2022
Competition is a results-driven concept — one that originated in the brain and has evolved to be a strong consumer engagement tool. This guide is designed to provide context on the value of competition in consumers and how you can implement this psychology in your campaigns.
Search Engine Journal
OCTOBER 19, 2022
Google Ads updated its "unavailable video" advertiser policy, arming marketers with more transparency to solve ad disapprovals faster. The post Google Updates “Unavailable Video” Policy appeared first on Search Engine Journal.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Journal
OCTOBER 19, 2022
Learn 6 ways to have a clear, transparent, and trusting partnership with your agency that drives results. The post 6 Keys Your Business Needs To Win With Your Marketing Agency appeared first on Search Engine Journal.
Search Engine Land
OCTOBER 19, 2022
Keyword cannibalization can occur when multiple URLs on your site rank for the same keyword. This can become a problem for your website if you have multiple pages competing for the same keyword and one or more of your pages are underperforming. If you’re concerned your website is experiencing harmful keyword cannibalization, don’t panic!
Search Engine Journal
OCTOBER 19, 2022
Investing in link-worthy assets will pay off in the long run. Here's how to start building them as a reseller business. The post How Can Resellers Create Linkable Assets & Build Better Links? appeared first on Search Engine Journal.
Search Engine Land
OCTOBER 19, 2022
Google is rolling out a new search ranking algorithm update targeting the more spammy side of the search results. The company is calling this update the “October 2022 spam update.” It should take about a week to fully roll out and be noticed in the search results. Google said this update is global and affects all languages. What are spam updates.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
CMO Network
OCTOBER 19, 2022
It was the first time that leading philanthropists, such as Jeff Bezos and Laura Turner Seydel, were brought together with key religious individuals such as Cardinal Pietro Parolin, the Pope’s Secretary of State, and by Cardinal Peter Turkson, chancellor of the Pontifical Academy of Sciences.
ConsumerTalk
OCTOBER 19, 2022
Now that we've entered the last quarter of the year, CPG marketing experts and foodies alike are looking forward to food trends that may carry into 2023. Here are some trends that seem most likely to have staying power into the coming year.
Duct Tape Marketing
OCTOBER 19, 2022
The Fastest And Least Expensive Way To Double Your Sales written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Amanda Holmes. In this episode of the Duct Tape Marketing Podcast , I interview Amanda Holmes. Amanda is the CEO of Chet Holmes International (CHI) which has worked with over 250,000 businesses worldwide. At age 24, she inherited her father’s multi-million dollar enterprise, which specializes in helping companies double their sales.
Search Engine Roundtable
OCTOBER 19, 2022
Google seems to be testing a new local feature that has a section named "preview this place." This shows an image carousel from the local business profile of that business in search.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Econsultancy
OCTOBER 19, 2022
It’s a challenging time for businesses of all kinds but particularly within retail, as the cost of living impacts consumer spend on non-essential products. Beauty might be classed as non-essential, but the ‘Lipstick Index’ – the theory that sales of affordable luxuries rise during economic downturns – indicates that it still holds intrinsic value for consumers.
CMO Network
OCTOBER 19, 2022
For decades, companies have fought hard to retain customers, pushing the ‘customer is always right’ mantra to its limits. Staff shortages and the need to cut costs during the pandemic have challenged this approach. Forever?
Search Engine Journal
OCTOBER 19, 2022
Is there a direct relationship between spelling and grammar and search rankings? Here's what the evidence says. The post Spelling & Grammar: Are They Google Ranking Factors? appeared first on Search Engine Journal.
Digital Marketer
OCTOBER 19, 2022
As a growing female course creator getting started on TikTok, you must keep posting content. Keep in mind that you are in a crucial growth stage and cannot afford to starve your audience of content, even when you don’t feel like it. This is why I love scheduling my TikTok videos on a desktop. When I introduced my coaching career on Tiktok and amassed a great audience, I knew I needed help to escape burnout.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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