Jeff Bullas
DECEMBER 27, 2022
One of the main reasons SaaS blogs fail to gain bigger audiences is their lack of correct SEO optimization and buyer targeting. When you take the time to optimize your content for SEO , you help guarantee that it will reach a wider, more targeted audience. And an industry-specific audience will be far more likely to engage with both your content and your business, ensuring your long-term success.
Aspiration Marketing
DECEMBER 27, 2022
Did you know that according to HubSpot , businesses that blog receive 67% more leads than those that don’t? In addition, companies with a blog have 434% more indexed pages on Google. These statistics alone should be enough to show the importance of content marketing. However, if you need more convincing, consider the other benefits of a strong content strategy: increased website traffic, establishing authority and trust among customers, the creation of brand awareness, fuel for social media and
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Hubspot Marketing
DECEMBER 27, 2022
Big data for small business may sound like an oxymoron, but big data is just as necessary for small businesses as it is for large corporations. By leveraging big data for your small business, you can discover meaningful insights that put you a step ahead of the competition. Big data drives revenue because it delivers deep insights into customer behavior.
Martech
DECEMBER 27, 2022
This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part (content measurements) here. After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization.
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Search Engine Roundtable
DECEMBER 27, 2022
Google's John Mueller said that removing internal duplicate content and other technical issue fixes won't lead to your site recovering from a Google spam update. John said that these spam updates look more at the "actual content" than if you have technical issues or duplicate content on your site.
Social Media Examiner
DECEMBER 27, 2022
Are people pretending to be you or your business on popular social platforms? Wondering how to report profiles that steal your content? In this article, you’ll discover how to find and report fake accounts. Why It’s Important to Seek Out and Report Fake Accounts and Profiles from Impersonators Maintaining a healthy brand reputation is critical […].
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
DECEMBER 27, 2022
Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. That’s because the customer will change. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up. Below are some of the top ways that experiences and behaviors will change for consumers in 2023, and what marketers will do to adjust and maintain a competitive
Search Engine Journal
DECEMBER 27, 2022
60,000+ websites potentially at risk due to vulnerability discovered in a popular anti-spam WordPress plugin. The post WordPress Anti-Spam Plugin Vulnerability Affects Up To 60,000+ Sites appeared first on Search Engine Journal.
Search Engine Land
DECEMBER 27, 2022
This year had different stresses accompanying the Google algorithm updates, fewer pandemic stresses, and more recession-related stress. We had ten confirmed Google algorithm updates this year, the same number of confirmed algorithm updates we had in 2021. This year, we had a brand new ranking system named the helpful content update, and we had two of them.
Search Engine Roundtable
DECEMBER 27, 2022
Google's John Mueller said that "writing unique text, adding infographics, and a video" does not by default make that content "good, accurate, and helpful.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Neil Patel
DECEMBER 27, 2022
Are you an e-commerce business owner looking for ways to enhance your sales? I’m sure you know the importance of ranking high in the SERPs. After all, the more visibility you have, the more likely shoppers will discover your site and maybe make a purchase. While many e-commerce owners focus on product home pages, it’s easy to neglect your category pages.
Search Engine Roundtable
DECEMBER 27, 2022
ChatGPT is cool, very cool, in fact, I used it for fun for my video introduction earlier this month, but does this put SEOs out of a job? Will it write all of our content, will it give SEO recommendations, and will it provide coding examples, that will replace the needs for SEOs? Most SEOs don't seem too worried.
Scoop.it!
DECEMBER 27, 2022
Currently, there are more than 200 social media applications available worldwide. Some have a considerably wider reach and are vastly more popular than others. Different social media platforms appeal to different target audiences. Knowing which platforms to utilize for your business requires first researching your target audience and seeing which social media they’re most active on.
Search Engine Roundtable
DECEMBER 27, 2022
Google Ads will soon allow some cannabidiol (CBD) and topical, hemp-derived CBD products to be advertised on its network. Google posted this policy update and said this begins on January 20, 2023.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Duct Tape Marketing
DECEMBER 27, 2022
How To Create The Perfect Self-Employed Ecosystem To Attract The Success You Want written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jeffrey Shaw. In this episode of the Duct Tape Marketing Podcast , I interview Jeffrey Shaw. Jeffrey is an experienced speaker and small-business consultant. He helps self-employed and small-business owners gain control of their businesses in what otherwise seems like uncontrollable circumstances.
Search Engine Roundtable
DECEMBER 27, 2022
In 2018, John Mueller of Google said Google does not use cache-control headers when crawling. He said then that the has no impact on GoogleBot and how it crawls your web pages. He said that again today, at the end of 2022, but added, "at most, they might be used in rendering for embedded content.
Search Engine Roundtable
DECEMBER 27, 2022
Here is a recap of what happened in the search forums today.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
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