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I chuckled when I saw the words “Search was broken” on the LinkedIn profile of Stefan Weitz. This assessment had nothing to do with Google Search in 2024. Rather, he was talking about Google in 2010. This was a time when Google was loved despite only answering one in four queries successfully, according to Weitz. So what does the former director of Microsoft’s Bing search engine think of search in the generative AI era?
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Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks' new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. As part of the change, Brewer is eliminating the role of a global CMO and will instead have regionally divided marketing teams with regional CMOs.
Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks' new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. As part of the change, Brewer is eliminating the role of a global CMO and will instead have regionally divided marketing teams with regional CMOs.
Google’s June 2024 spam update rollout is now complete. The spam update started June 20, 2024, about 7 days ago. This update was a general and broad spam update, it was not a link spam update and did not automate the site reputation abuse policy , which is still only done via manual actions. Google wrote this morning, “The rollout was complete as of June 27, 2024.
A content plan for social media gives your brand a better chance for success in that volatile and ever-changing marketing space. Learn the four steps to laying the groundwork and how to build a plan that everybody on your team can easily use.
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Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass , a digital event featuring fireside chats and expert-led sessions from digital leaders who are blazing a trail in the world of omnichannel marketing. If you missed it you can access it all on-demand for free now. But for an even more immediate marketing inspiration, here’s a recap of three of our favorite sessions!
Uber has announced the expansion of Journey Ads to programmatic buying via its Rides app. Check out how the news potentially impacts programmatic strategies. We’ve seen taxi cabs in some of the most famous cities displaying digital LED ads at the top of their vehicles. However, programmatic buying and rideshare advertising are kicking it up a notch this year.
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