Kuno Creative
SEPTEMBER 8, 2022
In the best of times, social media and search algorithms can be your best friend. They can help steer legions of qualified buyers toward your content and help you cultivate meaningful, potentially-lucrative connections. These surges in organic traffic can fill your pipeline and increase your marketing ROI. But don’t get too comfortable because the gravy train can and will disappear without notice.
Aspiration Marketing
SEPTEMBER 8, 2022
Managing a successful business, especially during times of economic uncertainty or a recession, is challenging at best. In searching for ways to make your business more resilient, have a look at the following tips to get ready for tough times, e.g., when large budgets for advertising and outreaches aren't as available anymore. Can Inbound Marketing solutions accomplish that?
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Hubspot Marketing
SEPTEMBER 8, 2022
Building charts and graphs are one of the best ways to visualize data in a clear and comprehensible way. However, it's no surprise that some people get a little intimidated by the prospect of poking around in Microsoft Excel. I thought I'd share a helpful video tutorial as well as some step-by-step instructions for anyone out there who cringes at the thought of organizing a spreadsheet full of data into a chart that actually, you know, means something.
Buffer Marketing
SEPTEMBER 8, 2022
Content creation may look easy from the outside, especially if you don’t know much about what goes on behind the scenes. But following the recommendations of different platforms can take a toll on creators. For context, some of the recommended posting schedules for the most popular social media platforms include: One to four times a day on TikTok Two times a day on Instagram Three times a day on Twitter Two times a day on Facebook Once a day on LinkedIn Added up, that’s 10-13 posts
Search Engine Roundtable
SEPTEMBER 8, 2022
I am a week late with the monthly Google webmaster report because I was on vacation and these are a pain to put together. But it is important and I wanted to catch you all up on the changes with Google SEO, webmaster, and organic search over the past month.
Calvyn Lee Blog
SEPTEMBER 8, 2022
I know Themify themes for long time, just did not exploring them until recently, I found it is a under-rated WordPress themes builder. When building our website on WordPress, I believe that it should be easy, fast and flexible, which is why I found Themify worked hard to create the perfect WordPress theme to help you do just that. Introducing Themify Ultra.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
CopyBlogger
SEPTEMBER 8, 2022
If you’re interested in blogging, you’ve probably seen plenty of case studies with screenshots of crazy revenue numbers from blogs. Continue Reading. The post The Ultimate Blogging Guide to Content That Works appeared first on Copyblogger.
Search Engine Roundtable
SEPTEMBER 8, 2022
Google is testing, again, placing the site name above the URL and description in the mobile search result snippets. Also, we are seeing more rounded favicons in those snippets as well.
AWeber
SEPTEMBER 8, 2022
Paid newsletters are one of the best ways for creators and subject experts to monetize their knowledge, especially right now. Newsletters have always been an ideal way to build an audience and offer premium content, but in the last few years the idea of paying for newsletter content has become more and more accepted. Creating a paid newsletter has also become a lot easier, as email marketing tools have evolved and paid subscription services have become easier to set up.
Heidi Cohen
SEPTEMBER 8, 2022
Do you understand marketing's 4 moments of truth? They're important to providing your customers with content marketing to support their purchase process. The post Marketing: The 4 Moments of Truth [Chart] appeared first on Heidi Cohen.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Scoop.it!
SEPTEMBER 8, 2022
Content is the linchpin of modern marketing, and you need to come up with new content ideas regularly. It’s even harder when you have to do this regularly. According to various studies, 75% of marketers struggle to find time to create content. This is where content curation comes in. It’s a clever way to leverage existing content, posts, and other material created by others to provide value to your audience.
Search Engine Roundtable
SEPTEMBER 8, 2022
Google is adding a new set of data metrics to the Google Ads ad groups column reports. The new options are under a section called "Setup" and include eight new metrics.
Search Engine Journal
SEPTEMBER 8, 2022
More traffic, greater leads, higher ROI, and happier customers? Yes, please. When it comes to long-form content, blogging is where it’s at. The post How To Repurpose Long-Form Content Into Supplementary Content appeared first on Search Engine Journal.
Search Engine Roundtable
SEPTEMBER 8, 2022
Here is a recap of what happened in the search forums today.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Econsultancy
SEPTEMBER 8, 2022
The phrase ‘serial returner’ stems from the culture of online fast fashion, and in recent years, the ease with which customers can return their unwanted items for free. Now, however, a shift appears to be occurring, as the likes of Boohoo and Uniqlo have introduced charges for returns sent in the post. So, why have they taken this step, and what might the impact be on customers?
Sprout Social
SEPTEMBER 8, 2022
Of TikTok’s 1 billion monthly active users , about 20% have 20,000 followers or more. That means roughly 196 million people have significant followings on the app—a figure that indicates the creator economy is maturing and expanding. Today, 50 million people already identify as content creators. As building a following becomes more accessible on channels like TikTok, more people will seize the opportunity to become creators, monetize their videos and build a long-term, sustainable career.
Content Marketing Institute
SEPTEMBER 8, 2022
Do text-to-image generators spell the end for creative careers? Or will AI images become just another tool in the creative palette? Either way, now’s the time to start figuring out some answers. The hosts of The Creative Show are here to help.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Search Engine Roundtable
SEPTEMBER 8, 2022
Google has posted that it began upgrading some review-type results to product-type results in Search, and has been able to generate some new product type results. This started on August 22, 2022 and as a result, your Search Console performance and rich results report may be impacted.
SMA Marketing
SEPTEMBER 8, 2022
In the early days of the internet, getting contextually relevant results in search was nearly impossible. As more data has been collected on no t only i ndividual keywords, including content, user behavior, and more, search engines today are beginning to grasp context. In essence, this is the heart of semantic search. What is semantic search? Essentially, it is a way for Google to better understand the meaning of queries, and to match them with the most relevant results.
Hootsuite
SEPTEMBER 8, 2022
Wouldn’t it be nice to earn money every time you post about your emotional support water bottle or that must-read book you devoured in an afternoon? Here’s the key: Amazon Associates. Even if you’re just starting out as an influencer , becoming an Amazon affiliate could be a great way to earn as you grow. Sound complicated? Don’t worry. In this guide, we’ll go over everything you need to know about the well-oiled affiliate marketing program that is Amazon Associates.
Zumvu
SEPTEMBER 8, 2022
The global Software-as-a-Service market will be valued at $307.3 Billion by 2026. With several SaaS companies fighting to leverage the huge market — competition in any niche is unavoidable.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Hubspot Marketing
SEPTEMBER 8, 2022
Creating content that works requires you to make informed decisions as opposed to relying on guesswork or throwing spaghetti at the wall to see what sticks. To make these informed decisions, you need to focus on data-driven marketing and how it can help you collect, analyze, and apply data to your content. If you’re running out of blog ideas and unsure how to use data in your content, keep reading to learn the best ways to use data before, during, and after the content creation process.
Search Engine Journal
SEPTEMBER 8, 2022
Own a local business? Consider directory listings and apply the best practices related to data and contact information consistency. The post Do You Still Need Directory Submissions For Local SEO? appeared first on Search Engine Journal.
CMO Network
SEPTEMBER 8, 2022
HubSpot is adding features and more features. What's next? How about accounting, I say.
Search Engine Journal
SEPTEMBER 8, 2022
Yahoo has announced a deal to purchase The Factual, a news rating company that scores media bias and credibility. Yahoo will implement this score to provide users with additional insight into the accuracy and reliability of the content they consume. “The acquisition continues Yahoo’s commitment to bringing trusted news and information to its nearly 900 million consumers worldwide and builds on the company’s future vision of news,” the search engine company said via press release.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Digital Marketer
SEPTEMBER 8, 2022
Few industries have as much potential for success as online sales, but successful eCommerce positioning can be challenging when your plans don’t match reality. You know exactly what that means because you’ve seen it already. It’s the LinkedIn ad that has nothing to do with your job or the tech you use. Or it’s a fad diet supplement on Instagram when you’re really after those futuristic earrings or the latest kicks held up by your favorite sneakerhead.
Search Engine Journal
SEPTEMBER 8, 2022
Align sales, SEO specialists, and customers with proven, transparent, precise, and reliable SEO forecasting. Learn how to craft the most precise SEO forecast, now. The post How To Forecast SEO Outcomes With Better Precision & Transparency appeared first on Search Engine Journal.
Digital Marketer
SEPTEMBER 8, 2022
Atiba de Souza shares his best kept secret for content ideas: Quora. The number one place, outside of Google, to crowd source answers. The key to making content out of this? Answer the questions. Extra Resources: Why People Don’t Respect Marketers & How To Elevate The Marketing Profession: [link]. Is Your Content The Right Fit For Your Audience?
Search Engine Journal
SEPTEMBER 8, 2022
Discover how to optimize your law firm’s website and business listings to rank better for local SEO. The post Local SEO For Law Firms: Get More Local Clients appeared first on Search Engine Journal.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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