Buffer Marketing

JUNE 13, 2023

The advice is everywhere: repurpose your content! Get more mileage out of your blog by turning it into social posts! Turn your LinkedIn posts into several tweets! But this advice lacks the logistical aspect: how can you keep track of something you published today and repurpose it over the next few weeks? As a freelance content marketer and journalist, my online presence is critical.

Logistics 91

Logistics Energy eBook Management 91

Aspiration Marketing

JUNE 13, 2023

In today's competitive business landscape, Business Development and Sales teams face numerous challenges regarding lead nurturing and conversions, growing a sales pipeline, and managing quota attainment, forecasting, and sales performance tracking. That's where HubSpot Sales Hub comes in. With its robust features and tailored solutions, Sales Hub equips Sales Teams with the tools to convert leads effectively, collaborate with prospects and internal team members, and track sales performance.

Management 130

Management 130

Hubspot Marketing

JUNE 13, 2023

Since its launch in 2022, OpenAI's ChatGPT has seen a massive boost in popularity. The conversational AI service amassed 1 million users in just five days, and 53% of marketers report using chatbots like ChatGPT in their role. However, you're probably curious to know if there are any ChatGPT alternatives that better suit your needs as a marketer. If so, you've come to the right blog.

User-Generated 122

User-Generated Price Marketing Marketers 122

Martech

JUNE 13, 2023

If I were an email marketer going on vacation for three weeks, what would I do on my first day back in the office? Everybody knows how great vacations are, but we email people truly appreciate taking a vacation amid all the craziness. As you read this, I will be holidaying in Greece and Thailand. I’ve never been to either before and look forward to a much-needed break.

Email Marketing 103

Email Marketing Marketing Marketers Retail 103

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media.

Health 101

Health Key Performance Indicator Communications Management 101

Hubspot Marketing

JUNE 13, 2023

Every few years there’s a new buzzy fad in the wellness space that fuels industry growth. So far in 2023, Ozempic has taken the crown — and it has the potential to change marketing in the wellness industry. What is Ozempic and how did it get so popular? Ozempic, which was introduced in 2018, is a brand of semaglutide medication that was approved by the FDA for the treatment of type 2 diabetes.

Health 100

Health Marketing Marketers Promotion 100

Hubspot Marketing

JUNE 13, 2023

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028. But is AI something your brand should leverage in its next advertising campaign?

Advertising 97

Advertising Advertisers Food User-Generated 97

Search Engine Land

JUNE 13, 2023

Imagine if you could merge work and pleasure, spending your afternoons basking in the sunshine or exploring a new city. You feel happy that business is taken care of and that you can relax and enjoy your surroundings stress-free. Well, imagine no longer. In this article, I’ll share tips from 10+ years of experience in doing just that. My mission is to illustrate that such a lifestyle isn’t merely a far-fetched dream but an attainable reality, one that can be tailored to suit you.

Communications 97

Communications Management Digital Marketing Search Marketers 97

Marketing Insider Group

JUNE 13, 2023

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. How do you know which tactics work and who’s just blowing smoke? The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. To that end, one of the most critical metrics is cost per lead.

Inbound Marketing 95

Inbound Marketing Price Marketing Marketers 95

Search Engine Land

JUNE 13, 2023

Google Merchant Center is testing a ‘checkout’ pilot that could give you an extra opportunity to bring customers to your website. The Google Merchant Center team has sent out an email alerting merchants about this pilot and described it: “Give ready-to-buy customers the option to land directly in your checkout. A. new pilot from Google has helped increase conversions and sales for participating merchants.” To get into the trial, you have to complete a form.

Customer 95

Customer Shoppers Advertising Advertisers 95

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

CMO Network

JUNE 13, 2023

KickGlass marketers can contribute to a more positive and thriving society while driving brand growth by prioritizing social well-being using the innovative CARES model.

Marketing 94

Marketing Marketers Branding CMO 94

Search Engine Land

JUNE 13, 2023

QR codes have become a powerful tool for driving user engagement and seamless experiences. But are you harnessing their full potential? During this webinar, we’ll dive into the art of designing QR codes to ensure maximum scanning efficiency. Learn how to create visually captivating codes that entice users and make your app stand out from the competition.

Customer 92

Customer Whitepaper Marketing Marketers 92

Social Media Examiner

JUNE 13, 2023

Want greater reach for your podcast? Curious how to use YouTube’s podcasting management and analysis tools? In this article, you’ll learn how to create, promote, and analyze podcasts on YouTube. Why Brands and Creators Should Create YouTube Podcasts Since mid-2022, YouTube has been slowly launching its podcast tools. This rollout couldn’t have come at a […] The post How to Add Your Podcast on YouTube appeared first on Social Media Examiner.

Promotion 90

Promotion Management Branding 90

CopyBlogger

JUNE 13, 2023

Marketing agencies are excellent cash-flowing businesses that don’t require any capital to start and can scale from comfortable lifestyle businesses. Continue Reading The post How to Start a Marketing Agency: Go From Freelancer to CEO appeared first on Copyblogger.

Marketing 90

Marketing Marketers 90

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

JUNE 13, 2023

In today’s competitive landscape, marketing agencies must constantly seek innovative ways to deliver exceptional value to their clients. Smart agencies understand the crucial role that online reputation and customer feedback play in achieving success. Whether your clients are grappling with negative reviews, a scarcity of reviews, or already boast a strong online presence, this guide is your blueprint for effectively tackling, generating, managing, and harnessing customer reviews in the lo

Digital Marketing 89

Digital Marketing Customer Marketing Marketers 89

Martech

JUNE 13, 2023

QR codes have become a powerful tool for driving user engagement and seamless experiences. But are you harnessing their full potential? During this webinar, we’ll dive into the art of designing QR codes to ensure maximum scanning efficiency. Learn how to create visually captivating codes that entice users and make your app stand out from the competition.

Customer 87

Customer Marketing Marketers Advertising 87

Search Engine Land

JUNE 13, 2023

Amazon has confirmed it is testing a new feature in its Shopping app – summaries of product reviews, generated by AI. The summary provides a summary of both positive and negative feedback about products. Beneath that is a note: “AI-generated from the text of customer reviews.” Why we care. Reviews are a key factor when people are deciding whether to buy a product.

Product 89

Product User-Generated Advertising Advertisers 89

Digital Marketer

JUNE 13, 2023

In today’s digital age, businesses are constantly seeking innovative ways to improve their lead generation strategies. Traditional methods can be time-consuming and may not always yield the desired results. However, with advancements in artificial intelligence (AI), businesses now have the opportunity to enhance their lead generation efforts and drive better outcomes.

Transform 85

Transform User-Generated Analytics Email Marketing 85

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Content Marketing Institute

JUNE 13, 2023

How companies use generative AI tools reveals how they view content marketing. If they embrace a strategic approach, AI’s real power isn’t creating content.

Content Marketing 87

Content Marketing Marketing Marketers 87

David Meerman Scott

JUNE 13, 2023

Are you constantly telling people that you’re like another brand but somehow superior? Positioning in this way doesn’t work well, and often leads to a race to the bottom. It’s much better to carve out your own positioning rather than draft off somebody else’s.

Product 74

Product Branding Marketing Marketers 74

CMO Network

JUNE 13, 2023

Intrepid Travel is a certified B Corporation and a leading small group adventure travel company, offering over 1,100 escorted tours worldwide.

CMO 79

CMO 79

Rock Content

JUNE 13, 2023

The popular iOS app Apollo, known for its seamless Reddit browsing experience, is being forced to shut down due to the escalating costs associated with the platform’s new API pricing. The announcement has sent shockwaves through the Reddit community, leaving both content creators and users concerned about the implications this decision holds. On June 30th, Apollo will officially cease its operations, leaving iOS users without the dedicated app for browsing Reddit.

Price 52

Price Digital Marketing Product Marketing 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

CMO Network

JUNE 13, 2023

David Placek, Founder and President of Lexion Branding is interviewed on the topic of how to develop an effective brand name.

Branding 72

Branding CMO 72

Six & Flow

JUNE 13, 2023

The business-to-business (B2B) sales landscape has changed drastically over the past few years. With new technologies and customer expectations emerging, it’s critical for B2B companies to stay ahead of trends in order to remain competitive.

New Technology 52

New Technology Customer 52

Zumvu

JUNE 13, 2023

Without a powerful social media content strategy, marketing on social media can be a nightmare. Follow this simple step-by-step guide to create yours today.

Marketing 52

Marketing Marketers 52

CMO Network

JUNE 13, 2023

Marketers can't buy consumers' love, but they can earn it.

Marketing 72

Marketing Marketers CMO 72

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Zumvu

JUNE 13, 2023

Crafting good email subject lines helps to boost open rates. Let’s explore 5 ways to create personalized email subject lines.

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Martech

JUNE 13, 2023

In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative AI) is here. In this second article, we’ll look at predictive analytics — tools using data such as user behavior (aggregated and per-customer basis) and other factors to provide marketers with predictions of future behavior and other trends.

Analytics 109

Analytics User-Generated Marketing Marketers 109

Zumvu

JUNE 13, 2023

This article will explore the top 10 benefits of using CRM and email marketing in healthcare professional engagement.

CRM 52

CRM Email Marketing Marketing Marketers 52

Search Engine Land

JUNE 13, 2023

Several DTC ecommerce advertisers are doing admirably well with Facebook Ads. But I don’t think any brand should depend on a single marketing platform. I’ve written before about how to bring winning Facebook assets over to Google using a Performance Max campaign that replicates the social experience as best as possible. Today, I want to make a case for when, how, and why to consider YouTube Ads.

eCommerce 91

eCommerce Entertainment Advertising Advertisers 91

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding