Fri.Aug 02, 2024

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How to build lasting relationships with SEO clients

Search Engine Land

Building lasting relationships with SEO clients is essential for sustained business success. Retaining clients is far more cost-effective than continually acquiring new ones. However, many businesses overlook the importance of client retention. It can be really difficult in an industry like SEO where the client isn’t easily able to physically see the work that has been carried out, they often don’t really understand SEO either, which can present an additional challenge.

SEO 82
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Nature’s inspiration for transforming your marketing plan

Martech

Nature is a genius at adaptation. For over three billion years, organisms acclimated to the earth’s evolving environment with elegant strategies. The annual marketing plan’s reputation isn’t quite as respected. It’s an activity usually faced with dread. However, planning works better if marketers take a cue from how nature approaches change. “Oh, goodie!

Transform 116
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From Platforms to Protocols: Making Sense of Decentralized Social Media (and What it Means for the Future)

Buffer Marketing

Social media users are facing some pretty big challenges today. They’re frustrated by being at the mercy of changeable algorithms or having their data sold to the highest bidder. And the idea that, should a platform move in a direction they don’t like (as is the case with some disillusioned folks on X/Twitter) or disappear from the market completely (which would happen in the case of the U.S.

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How additional information changes customer value assessments

Martech

How much is a random person worth to your business? The answer changes dramatically as you gather more information. Let’s explore how customer value assessments evolve with data, using examples from probability theory to illuminate the powerful impact of information on business decisions. Assessing value with limited information Imagine that I called you out of the blue.

Customer 116
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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11 local SEO tools you should be using

Search Engine Land

I don’t exaggerate when I say I use many local SEO tools every day. From Chrome extensions to rank trackers to Google products, I rely on the data and insights these tools provide to help guide my clients’ SEO strategies. However, I would be lost without a few tools in particular. I want to share why I love them (or love to hate them), how I use them to build strategy and execute tactics and their limitations. 1.

SEO 117
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Customer journey maps: What you need to know

Martech

How well does your organization know how customers engage with your brand? Many of us think we know how it works, or more accurately, how we hope it works. But we’re rarely sure. The digital world did little to change this. Attribution and web traffic data aren’t foolproof. Consumers move between devices and online identities. And that makes a thorough understanding of where people come from and where they go online very difficult to understand.

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Amazon digital ad revenue up 20% in 2nd quarter

Martech

Adding ads to Prime Video helped Amazon bring in $12.77 billion in digital advertising revenue for the second quarter of 2024 — up 20% year-over-year. Nonetheless, analysts managed to be disappointed about it. Analysts were expecting Amazon to report online advertising sales of $13 billion. Amazon’s advertising growth rate slowed last quarter, down from 24% in the first three months of the year.

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Google Ads introduces new consent settings tab in Data Manager

Search Engine Land

Google Ads is rolling out a new data privacy feature, giving advertisers more control over user consent management. Why we care. As privacy concerns grow, and with cookies not going anywhere (for now at least) this update allows for more granular control over how personal data is handled in advertising campaigns, which aligns with Google’s plans to give users more control.

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Small Player Wins Big in Brand Games

Content Marketing Institute

A small sports apparel brand made a fresh marketing play that gained global attention and a spot at the Olympics alongside the biggest brands in the world. Take note (and inspiration) to help your marketing game.

Branding 123
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Mastering Business Communication: 13 Essential Skills for Success

Zumvu

Effective communication is the foundation of any successful business. It creates collaboration, builds trust, and drives innovation.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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Redirects 101: A Beginner’s Guide to Setup & Best Practices

Backlinko

Redirects send users and search engines from one URL to another automatically. For example, when you try to visit [link] (which has a redirect) it will take you to [link] instead. Redirects guide users and search engines from outdated URLs to current, relevant content. This improves the user experience. Preserves your hard-earned backlinks. And helps search engines crawl and index your site more efficiently.

SEO 95
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Retailers struggle to identify site visitors

Martech

Even established online retailers face significant competition from large discount marketplaces like Temu, Rakuten and, of course, Amazon. That makes it even more disturbing that they are only successfully identifying 15 to 27% of their site visitors, leaving up to 85% unknown. The statistics come from Bluecore’s “2024 Benchmark Report.” The problem here is illustrated by another statistic from the same source.

Retail 119