Search Engine Journal
OCTOBER 24, 2022
Meta announces six updates to Facebook Groups that allow users to share more types of content and admins to manage their community efficiently. The post Meta Rolls Out 6 Updates To Facebook Groups appeared first on Search Engine Journal.
Martech
OCTOBER 24, 2022
The old school Dutch business publisher Wolters Kluwer has been around for almost 200 years. Transforming such a well-established company into a savvy digital operation was not an easy task. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.” Describing the business today, Kolzow said: “We solve real wo
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Practical eCommerce - Marketing
OCTOBER 24, 2022
Marketers have many terrific options for honing their social media skills. Here's a rundown of free courses from Google, Facebook, YouTube, leading universities, and more. The post 18 Free Courses on Social Media Marketing appeared first on Practical Ecommerce.
Martech
OCTOBER 24, 2022
Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4 (GA4). This is part 9. There are links to all the articles at the end of the post. In the last post we discussed the GA4 Setup Assistant in Universal Analytics. Now we’re going to look at the GA4 Setup Assistant in GA4 itself.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
OCTOBER 24, 2022
The new ad creation process has advertisers first enter an objective; either reach, engage, or maximize sales. That first initial choice informs the available options and recommendations made downstream in the campaign creation. Instacart says that “by minimizing the choices you have to make when creating campaigns this new framework streamlines the process.
Search Engine Roundtable
OCTOBER 24, 2022
So we had Google confirm that the October 2022 spam update finished Friday morning, the morning of October 21st. The tracking tools and chatter were somewhat mild but that makes sense for a spam update. But the day after, on Saturday, October 22nd, I am seeing renewed chatter and the tools are showing much bigger swings in the Google search rankings.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
OCTOBER 24, 2022
Google updated its policies for the Unavailable Videos Section of the Google Ads Technical Requirements Policy. The update explains additional reasons why a video ad may not serve. This should enable advertisers to understand what issues have arisen, why the ads aren’t showing, and how to resolve the issue. Unavailable Videos. Google has unveiled four new examples of why a video ad may be disapproved.
Search Engine Roundtable
OCTOBER 24, 2022
There is something super funny about listening to Lizzi and John from Google talk about the Google team doing SEO on the actual SEO help documentation. It is a fun listen to and I recommend you find some time to listen to this, no need to take notes, but just listen to it.
Hubspot Marketing
OCTOBER 24, 2022
Every marketer faces different challenges. Maybe you're struggling to keep up with the latest trends. Or perhaps your team is finding it difficult to pivot your marketing strategy due to major global events. Today, marketing is so fast-paced that it can be difficult to identify which areas you'll want to focus on to facilitate stronger growth in 2023 and beyond.
Econsultancy
OCTOBER 24, 2022
Click and collect will account for almost 11% of UK online retail sales by 2025, according to new research, as shoppers increasingly display a demand for hybrid retail services. Other research also predicts solid growth, with the global BOPIS market (‘buy online pick up in store) expected to reach $703.18 billion by 2027, on the back of continued adoption since the pandemic.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Roundtable
OCTOBER 24, 2022
A few months ago, we spotted Google testing a dynamic search bar refinement interface in the core search results. Well, now it seems Google is testing a similar variation for the local panel interface in Google Search.
Sprout Social
OCTOBER 24, 2022
Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. When it’s time to hire a social media manager , a solid job description and asking the right questions can help you hire a qualified professional who will take your social strategy to the next level.
Search Engine Roundtable
OCTOBER 24, 2022
For the past several months Google has been testing a more visual product experience, a product grid that basically turns the search results into an e-commerce category page-like interface. Google is now testing an "explore more" grid format on top of that, after officially announcing this new visual shopping experience was live yesterday.
Search Engine Journal
OCTOBER 24, 2022
Google is rolling out a new placement option for video ads that allow advertisers to target specific types of music on YouTube. The post Google Adds Music Genres As Placement Option For Video Ads appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Hootsuite
OCTOBER 24, 2022
Second only to referrals, social media is the next best source of real estate leads, according to a 2022 realtor survey. Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Trust and experience are the top attributes people look for when choosing a real estate agent. Social media is more than a way for people to discover home listings (though it’s great for that).
Hubspot Marketing
OCTOBER 24, 2022
To effectively lead a marketing team, it's imperative you know your top goal. Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. But it can be difficult to identify the most important goals for your organization — which is why we surveyed 500+ marketing executives to find out the goals that matter most to them.
Content Marketing Institute
OCTOBER 24, 2022
Struggling to develop content ideas that work for your audience AND your business? Here’s how to brainstorm more effectively and quickly.
Hubspot Marketing
OCTOBER 24, 2022
Twitter has Spaces. Facebook has Live Audio Rooms. Clubhouse has…Clubhouse. Now, LinkedIn is grabbing a seat at the table with its own audio feature. Let’s talk about what LinkedIn Audio Events is, how it works, and what it could mean for marketers. LinkedIn first launched a beta version of Live Audio Events in January. Then, in June, expanded it to users with the “creator mode” on.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
OCTOBER 24, 2022
Not sure why you're missing the mark on your international, locally-translated content? Discover the real reasons why they're not converting through a global lens. The post 4 Questions To Ask When Your Content Doesn’t Convert Globally appeared first on Search Engine Journal.
Hootsuite
OCTOBER 24, 2022
Decided Instagram isn’t the best fit for your business? No sweat. Unlike real life, there’s an undo button: you can delete your Instagram account permanently. Before you delete, consider backing up your account data in case you need it. Be aware the data will be a computer-readable HTML or JSON format, not individual profile photos, videos, comments, etc.
Search Engine Roundtable
OCTOBER 24, 2022
Google has confirmed an issue affecting call ads within Google Ads. Google said, "the issue is specific to call ads and is affecting a subset of users.
Practical eCommerce - Marketing
OCTOBER 24, 2022
Twitter is an underutilized ecommerce marketing channel. The opportunities for engaging with mothers are especially strong. Here's our recipe for getting started. The post Market to Moms on Twitter appeared first on Practical Ecommerce.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
OCTOBER 24, 2022
Satisfy a younger generation’s appetite for immersive, community-driven experiences for your global brand. Here's how, according to gaming and sports marketing expert, Kevin Kim. The post How Should Global Brands Engage Gen Z During The FIFA World Cup? appeared first on Search Engine Journal.
CMO Network
OCTOBER 24, 2022
Deepica Mutyala always wanted to be at the cool kids table when she was in high school. But no one there looked like her. So, she created her own.
Search Engine Roundtable
OCTOBER 24, 2022
In part one, I do a lot of bantering with Greg Finn and talk about his history in the space and the growth of his agency, Cypress North. In part two we start to talk about his contributions to the industry, and then here in part three.
Search Engine Journal
OCTOBER 24, 2022
Journalists, editors & SEO professionals – looking to upgrade your knowledge in the field? NESS is an online conference you can’t miss! The post NESS 2022: How This News SEO Conference Shaped A Community appeared first on Search Engine Journal.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Roundtable
OCTOBER 24, 2022
Here is a recap of what happened in the search forums today.
Vertical Response
OCTOBER 24, 2022
You may have heard of the term “UX” before, but you may not be sure what it means. UX stands for “user experience,” a field of study focusing on how people interact with websites and digital products. If you want to create a website or product that is user-friendly and easy to use, then you need to focus on UX design. In this blog post, we will discuss what UX is and how you can use it to improve your website!
Quikly
OCTOBER 24, 2022
There’s an old saying that two heads are better than one, and in the case of marketing, that can lend itself to brand partnerships.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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