Content Marketing Institute
APRIL 12, 2024
Google’s may buy HubSpot. But how likely is it the deal will get done? Why would Google want HubSpot? What would it mean for HubSpot customers? Understand the possibilities and take away the one reality for every marketer.
Martech
APRIL 12, 2024
The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack.
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Hubspot Marketing
APRIL 12, 2024
It’s estimated that a shocking 60% (or less) of work time is spent productively, according to Atlassian. Time is our scarcest resource, yet we spend so much of it doing things that are unproductive — usually without meaning to. Emails, meetings, endless notifications. We’re indeed being pulled in more directions than ever before, but it’s not just technology holding us back from making the most of our time.
Litmus
APRIL 12, 2024
“Don’t put all of your eggs in one basket.” That’s the phrase that comes to mind when I think about email subdomains. From the outside looking in, it’s easy to lump all of your email efforts under a single category. They’re all one email program! The reality is that you and your company have different email initiatives all running in tandem. It’s a whole lotta eggs, if you will.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
APRIL 12, 2024
As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked. This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are conside
Backlinko
APRIL 12, 2024
Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). Search engine algorithms, like Google, consider many factors when deciding which pages to rank highly in the results for any given search.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
APRIL 12, 2024
The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. As a result, brands must now navigate this evolving digital landscape with foresight and adaptability to protect their online presence and ensure it thrives.
Rock Content
APRIL 12, 2024
Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024.
Search Engine Land
APRIL 12, 2024
TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop sellers. However, this feature is still in its testing phase so everything is subject to change, reports The Information.
Rock Content
APRIL 12, 2024
But what exactly is SEO for small business, and what does it entail? More importantly, what can you start doing today to give your SEO strategy a much-needed boost? Let’s dive in. What Is SEO Strategy for Small Business? SEO refers to the strategies and tools a business uses to increase the likelihood that its website (and other web content) show up for their target market despite ever-changing search engine algorithms.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Search Engine Land
APRIL 12, 2024
JPMorgan Chase launched Chase Media Solutions, a new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Chase Media Solutions was announced April 3.
Rock Content
APRIL 12, 2024
Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. Without due attention to each element, you may find yourself on the outside. Other brands will find success while you watch. In other words, focusing more on just one or the other can spell disaster. You can be the world’s greatest strategist, developing plans and metrics to measure.
Search Engine Land
APRIL 12, 2024
Vertical video has become the mainstream format for advertisers, proving its value across various industries and categories. Historically, video ads were tailored for the traditional 16:9 landscape format, primarily on television. However, the emergence of mobile-first social media and evolving user behaviors and engagement patterns have ushered in a new era of vertical video advertising.
Vertical Response
APRIL 12, 2024
Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth. Expect to gain insights on developing a sound marketing foundation, engaging with the digital revolution, and measuring the effectiveness of your efforts for driving impactful outcomes.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Six & Flow
APRIL 12, 2024
In this blog post, we will take a close look at what HubSpot's Content Hub offers, breaking down its key features, and new updates, and how it compares to the former CMS Hub. Essentially, we're exploring how this platform could change the game for businesses looking to get their content out there, make it look good, and reach the right people.
Bannerflow
APRIL 12, 2024
For businesses seeking to effectively engage with online audiences, having a strategy in place for capturing their attention is crucial for success. Today's consumers are inundated with a myriad of content daily, making it essential for marketers to adopt dynamic strategies rather than relying solely on traditional, static methods. Standing out in a crowded digital landscape is key.
Bannerflow
APRIL 12, 2024
In the modern business landscape, where brands compete for attention, hyperpersonalisation has emerged as a game-changer. It’s the new way companies engage with their customers, offering tailored experiences that resonate on an individual level. In this comprehensive guide, we delve into the depths of hyperpersonalisation, exploring its essence, why it's trending, how to integrate it successfully, and highlighting pioneering examples that illuminate its power.
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