Wed.Apr 02, 2025

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How to Integrate Buyer Personas into Your Sales Process

Aspiration Marketing

Studies have shown that 71% of companies that exceed revenue and lead goals have documented buyer personas. However, many businesses still struggle with effectively incorporating these valuable insights into their sales strategies, leading to missed opportunities and inefficient resource use. By aligning your sales strategies with a deep understanding of your ideal customer, you can achieve higher conversion rates, improve sales efficiency, and foster stronger customer relationships.

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Why your marketing isn’t working — and how an audit can help fix it

Martech

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Achieving predictable and sustainable growth is nearly impossible without a cohesive framework guiding these efforts. In short, tactics without strategy are just guesswork. Developing scalable and measurable strategies may sound straightforward, but where do you begin?

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5 steps to creating thought leadership that opens doors

SmartBrief - Marketing

Thought leadership is a powerful tool for industrial manufacturers and other companies looking to differentiate themselves, build trust and establish credibility in the marketplace. But how do you execute a thought leadership strategy that truly opens doors to new opportunities? Simply publishing content is not enough. The key is to create insights that are valuable, novel and relevant to the right audience, and delivered at the right time.

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Interactive email is the game changer brands can’t ignore

Martech

With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on.

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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Hilton’s SVP, Daniel Reynolds, on the art of brand storytelling

Hootsuite

Think of a memorable marketing campaign. Got it? Odds are, that campaign tells a great story whether its a tearjerker Super Bowl ad, a hilarious viral video, or an innovative social media collab. The best marketing campaigns have a narrative that makes you feel something. And effective brand storytelling is the secret to success on social media and beyond.

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5 ways to help your B2B organization succeed with AI agents

Martech

There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. As the Forrester B2B Summit kicked off this week in Phoenix, the analyst firm released a report called “AI Agents: What It Means For B2B Marketing, Sales, And Product.” The report explores the rapidly evolving role of artificial intelligence agents within B2B operations.

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Is Your Website AI-Friendly? The 8-Point Checklist for Keeping AI Visitors Happy

Orbit Media Studios

By Andy Crestodina Your website isnt just for human visitors anymore. AI is already visiting your website. But does your website work well for the AI visitor? Is it an AI-friendly website? Is it AI accessible? Its time to ask these questions and review our marketing platforms from this perspective. Today, using our best research and input from AI marketing experts, well share a checklist for website AI-readiness.

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How to Add Google Reviews to Shopify Website (Easy Methods)

SocialPilot

Imagine walking into a store you’ve never visited before. What’s the first thing you do? You might look around for signs of credibility, like some certificates on the wall, testimonials from satisfied customers, or perhaps a friendly nod from the shopkeeper. In the digital world, this trust-building exercise is no different. About 75% of people read online reviews and research businesses, before actually buying from them.

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Using AI for content research: Dos and don'ts

Welcome Software

Want to get a quick round-up of some obscure topic? Ask AI. Want to come up with some basic interview questions without thinking too hard? Ask AI. Want to get all the necessary content research for your next post at your fingertips? Yep, you can ask AI. AI is transforming content research, along with how we do marketing generally. Here are all the dos and don'ts of using AI for content research (including common mistakes you're definitely guilty of): Dos: How to use AI for content research Topi

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Best AI Prompt Generators for Creating Effective AI Prompts

Zumvu

Artificial intelligence (AI) is quickly expanding its applications across a wide range of fields as it keeps growing. Among the most revolutionary inventions is the creation of prompt generators with AI.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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The Metrics That Actually Drive Growth

yorCMO

Discover how aligning sales and marketing teams with the right metrics (CAC, LTV, ROMI) drives growth and learn actionable strategies.

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Agentic AI: Transforming CRM and Revenue Operations

Six & Flow

From asking Alexa the weather to using ChatGPT to brainstorm ideas, AI has wormed its way into our daily lives. And now, it's poised to transform the world of CRM and revenue operations. Forget incremental tweaks and data hygiene projects Agentic AI is here to redefine how CRMs work for you.

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What is User-generated Content (UGC)? Essentials for a Soaring Strategy

Hubspot Marketing

My personal social media is full of four main things: family, friends, food, and UGC. And as I type this, I hear the former saying, Uh, what is UGC? For over a decade, Ive been creating social media content for brands, usually in exchange for complimentary products, ranging from skincare and makeup to spicy snacks and even water pitchers. This is an example of UGC or user-generated content , which can be an extremely valuable strategy for businesses of all kinds.

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The Future of Marketing Is More Human Than Ever

Duct Tape Marketing

The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing , and Brand Evangelist at GetResponse. Carlos is known for his bold approach to digital marketing, particularly in how brands can rise above the noise in a world dominated by AI, social media, and co

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.