Hootsuite
APRIL 2, 2025
Think of a memorable marketing campaign. Got it? Odds are, that campaign tells a great story whether its a tearjerker Super Bowl ad, a hilarious viral video, or an innovative social media collab. The best marketing campaigns have a narrative that makes you feel something. And effective brand storytelling is the secret to success on social media and beyond.
Buffer Marketing
APRIL 2, 2025
TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. How do you capture attention and keep viewers hooked? It comes down to more than creative ideas — you need to grow skills that transform good concepts into great content: especially editing.
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SmartBrief - Marketing
APRIL 2, 2025
Thought leadership is a powerful tool for industrial manufacturers and other companies looking to differentiate themselves, build trust and establish credibility in the marketplace. But how do you execute a thought leadership strategy that truly opens doors to new opportunities? Simply publishing content is not enough. The key is to create insights that are valuable, novel and relevant to the right audience, and delivered at the right time.
Martech
APRIL 2, 2025
With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Aspiration Marketing
APRIL 2, 2025
Studies have shown that 71% of companies that exceed revenue and lead goals have documented buyer personas. However, many businesses still struggle with effectively incorporating these valuable insights into their sales strategies, leading to missed opportunities and inefficient resource use. By aligning your sales strategies with a deep understanding of your ideal customer, you can achieve higher conversion rates, improve sales efficiency, and foster stronger customer relationships.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Orbit Media Studios
APRIL 2, 2025
By Andy Crestodina Your website isnt just for human visitors anymore. AI is already visiting your website. But does your website work well for the AI visitor? Is it an AI-friendly website? Is it AI accessible? Its time to ask these questions and review our marketing platforms from this perspective. Today, using our best research and input from AI marketing experts, well share a checklist for website AI-readiness.
Martech
APRIL 2, 2025
There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. As the Forrester B2B Summit kicked off this week in Phoenix, the analyst firm released a report called “AI Agents: What It Means For B2B Marketing, Sales, And Product.” The report explores the rapidly evolving role of artificial intelligence agents within B2B operations.
Duct Tape Marketing
APRIL 2, 2025
The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing , and Brand Evangelist at GetResponse. Carlos is known for his bold approach to digital marketing, particularly in how brands can rise above the noise in a world dominated by AI, social media, and co
SocialPilot
APRIL 2, 2025
Imagine walking into a store you’ve never visited before. What’s the first thing you do? You might look around for signs of credibility, like some certificates on the wall, testimonials from satisfied customers, or perhaps a friendly nod from the shopkeeper. In the digital world, this trust-building exercise is no different. About 75% of people read online reviews and research businesses, before actually buying from them.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Welcome Software
APRIL 2, 2025
Want to get a quick round-up of some obscure topic? Ask AI. Want to come up with some basic interview questions without thinking too hard? Ask AI. Want to get all the necessary content research for your next post at your fingertips? Yep, you can ask AI. AI is transforming content research, along with how we do marketing generally. Here are all the dos and don'ts of using AI for content research (including common mistakes you're definitely guilty of): Dos: How to use AI for content research Topi
Hubspot Marketing
APRIL 2, 2025
My personal social media is full of four main things: family, friends, food, and UGC. And as I type this, I hear the former saying, Uh, what is UGC? For over a decade, Ive been creating social media content for brands, usually in exchange for complimentary products, ranging from skincare and makeup to spicy snacks and even water pitchers. This is an example of UGC or user-generated content , which can be an extremely valuable strategy for businesses of all kinds.
Zumvu
APRIL 2, 2025
Artificial intelligence (AI) is quickly expanding its applications across a wide range of fields as it keeps growing. Among the most revolutionary inventions is the creation of prompt generators with AI.
yorCMO
APRIL 2, 2025
Discover how aligning sales and marketing teams with the right metrics (CAC, LTV, ROMI) drives growth and learn actionable strategies.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Six & Flow
APRIL 2, 2025
From asking Alexa the weather to using ChatGPT to brainstorm ideas, AI has wormed its way into our daily lives. And now, it's poised to transform the world of CRM and revenue operations. Forget incremental tweaks and data hygiene projects Agentic AI is here to redefine how CRMs work for you.
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