Marketing Insider Group
JULY 14, 2025
If you’re spending time writing blog posts but not getting the results you want, you’re not alone. Content marketing takes effort. But if your blog has started to feel like a junk drawer full of half-used ideas, outdated posts, and random how-to’s, it might be time for a blog content audit. A blog content audit helps clean up what you’ve already created.
Hubspot Marketing
JULY 14, 2025
Today’s master bucks more trends than probably anyone I’ve interviewed. She ignores the competition. She refuses to put ✨AI sparkles✨ on everything. She runs on intuition as much as data. Yet her small, scrappy marketing team regularly punches above its weight — and wins. When Todoist first launched, it was the original personal task manager. Today, its parent company, Doist, is still seen as the go-to in productivity software, despite competing with Fortune 500 tech brands.
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Martech
JULY 14, 2025
Mel Robbins is a New York Times bestselling author, former CNN legal analyst, and a globally recognized expert in personal development. Her “ Let Them Theory ” offers a simple but powerful mindset: when others doubt, criticize or question you, let them. It’s not about giving up — it’s about staying focused on what matters. In the noise of modern marketing, that kind of clarity is more valuable than ever.
Hubspot Marketing
JULY 14, 2025
Retail businesses face unique challenges in today's competitive marketplace. Managing customer relationships across multiple channels, tracking inventory alongside sales data, and coordinating between online and in-store experiences requires specialized tools. A Customer Relationship Management (CRM) system designed for retail can streamline these complex workflows, improve customer satisfaction, and drive revenue growth.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
The Drum
JULY 14, 2025
As brands chase women's sports moments, we talk to The Sportess founder Izzy Imlach about building long-term partnerships, growing fandom, and shifting investment from hype to sustained impact. Women’s sports advertising has surged in recent years, but industry voices are calling on brands to look past major events and high-profile players to build more consistent, sustainable partnerships.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Welcome Software
JULY 14, 2025
Everyone's talking about AI-generated content. But no one is really talking about who's left holding the bag when it's time to execute. What you’ll learn in this post: Why most generative AI tools fall short when it comes to real marketing execution The five pillars that make Optimizely Opal a uniquely execution-ready AI system How leading brands like Diligent use Optimizely Opal to scale campaigns and content without scaling teams What agentic AI means, and why it’s the future of ma
Martech
JULY 14, 2025
We’ve all experienced newsletters that are just one promotion after another. Zero personality. No opinions. Nothing to offer. We might even be guilty of sending these. Those are the ones we unsubscribe from the fastest. A real newsletter delivers consistent value and builds trust. What is a newsletter, if it’s not just a promotional vehicle? A newsletter is an email people choose to receive.
Welcome Software
JULY 14, 2025
As a marketing leader, it's pretty fair to say you obsess over the clarity of your external messaging. But what about the messages you send internally? Sure, you might speak to your team daily, but effective internal communication isn't just about keeping people in the loop. It's the foundation of trust, alignment, and high performance—especially when changes are in motion.
Exposure Ninja
JULY 14, 2025
Your website might be getting traffic, but is it making you money? If you’re like most businesses, you’re pouring resources into driving visitors to your site whilst completely ignoring what happens when they arrive. The harsh reality? Most websites convert at a dismal 0.5% — meaning you need 200 visitors just to get one lead or sale. Conversion Rate Optimisation (CRO) is the fastest way to transform your marketing results without spending another penny on traffic.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Martech
JULY 14, 2025
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How might consumers use AI agents to help with their product research and shopping in the future? As we look to the future, AI agents are poised to significantly transform how consumers conduct product research and shopping.
Search Engine Journal
JULY 14, 2025
Learn how to set up, optimize, and troubleshoot Google Performance Max campaigns with this updated guide covering features, reporting insights, best practices, and use cases. The post Google Performance Max: Everything You Need To Know appeared first on Search Engine Journal.
Vertical Response
JULY 14, 2025
Non-profitable organizations, or nonprofits, aim to serve public interests over personal profit. This article explores their roles, types, tax-exempt status, annual reporting requirements, funding sources, and marketing strategies. Understanding these aspects is crucial to grasping the impact of non-profitable organizations. Key Takeaways Non-profitable organizations prioritize mission-driven initiatives over profit, with surplus revenue reinvested to advance their objectives.
Search Engine Journal
JULY 14, 2025
New data shows desktop dominates AI referral traffic despite mobile’s broader usage. Here's a closer look at what this means for marketers. The post The AI Desktop/Mobile Divide: 90% Of AI Search Traffic Ignores Mobile Strategy appeared first on Search Engine Journal.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Businesses Grow
JULY 14, 2025
There have been two passionate and vocal camps when it comes to the AI impact on marketing employment. Some insiders like Dennis Hassabis of Google are optimistic that AI will create an abundance of jobs. Sam Altman has been clear that AI will aggressively replace jobs (including 95% of marketing!). Marketing guru Rand Fishkin says poppycock to that and claims marketing will thrive in this well-researched post.
SocialPilot
JULY 14, 2025
As of January 2025, LinkedIn has over 1.20 billion registered members. With more users joining the platform every day, the competition for attention is fiercer than ever, and therefore, organic reach continues to decline for individual creators and brands. This growing saturation makes it harder to stand out in feeds or reach the right audiences through unpaid content.
Martech
JULY 14, 2025
The first half of 2025 has made one thing unmistakably clear: B2B go-to-market teams are overwhelmed by tools, but starved for strategy. AI is everywhere. Revenue leaders are running endless pilots. Marketing teams are stitching together point solutions in hopes of unlocking scale. Yet pipeline growth is stalling. Credibility is eroding. And the playbooks that once promised repeatability now feel entirely out of touch.
The Drum
JULY 14, 2025
The ice-cream brand’s work spans Clapham Colossus and Piccadilly Lights and also features immersive sampling experiences. Nuii has unveiled its biggest ever UK campaign. The £14m brand marketing push includes out-of-home, 3D anamorphic creative and immersive sampling experiences. The project includes a takeover of the 200-foot-long Clapham Colossus at Clapham Junction.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Aspiration Marketing
JULY 14, 2025
“Trust is built when brands hand the mic to their customers.” How can brands genuinely connect with their audience at scale in an increasingly competitive digital landscape while maintaining authenticity? User-Generated Content (UGC) is the undeniable answer, driving conversions and fostering trust. But what happens when the demand for authentic content outpaces the ability to generate it organically?
Set Up
JULY 14, 2025
Marketers today juggle numerous platforms, overwhelming data, and competing internal demands, creating a complex media landscape that clouds performance clarity. What drives this complexity, and how can brands effectively navigate it? Ready to See Proven Media Results in Action? Explore our Media Performance Accelerator and quickly access detailed video case studies and strategic insights from top media experts, helping you confidently identify the right agency partner.
Duct Tape Marketing
JULY 14, 2025
The Website Is No Longer the Marketing Hub: How AI Is Reshaping Customer Journeys written by John Jantsch read more at Duct Tape Marketing Marketing has shifted. Your website is no longer the central hub of your customer’s journey. AI-powered assistants, chatbots, and large language models are now curating content and guiding buyer behavior in ways your site never touches.
The Drum
JULY 14, 2025
For The Drum’s series ‘ Secret Sauce ,’ Patrick Bennett of Jack Morton reveals all the ingredients that go into the experiential marketing the agency serves to its clients. At Jack Morton, we‘ve recently come together around a new shared purpose: we manifest culture. It’s the best way to describe the world-class experiences we dream up and build: for our clients, for their audiences and, yes, for ourselves too.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Bannerflow
JULY 14, 2025
Find out about the best omnichannel trends of 2025. Learn how to improve your omnichannel marketing campaign with this article.
Search Engine Journal
JULY 14, 2025
Google encourages publishers to be realistic about the kinds of searches their content should appear for. The post Google Explains How To Approach Content For SEO appeared first on Search Engine Journal.
AWeber
JULY 14, 2025
💼 Meet Mattia Di Stasi Mattia Di Stasi is a crowdfunding strategist who’s helped raise over $4.2 million across 50+ Kickstarter and Indiegogo campaigns. He’s coached more than 500 creators worldwide, guiding them through the often confusing world of crowdfunding with expert strategy, education, and support. 😫 The Problem: No Clear System to Nurture and Educate Leads Before using AWeber, Mattia struggled to build an automation funnel that could consistently educate and qualify leads.
The Drum
JULY 14, 2025
Brand purpose has become a misunderstood buzzword, argues columnist Andrew Tindall. Treated as a consistent, emotional mission that fuels creative expression and cultural relevance, it’s not the enemy of effectiveness – it’s just proper marketing. Brand purpose has become the villain of marketing strategy. People have it confused and, quite like the word “woke,” it has been used to bamboozle marketers into shutting down decent campaigns, building personal profiles and selling books.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
JULY 14, 2025
Business brokers face a variety of challenges in managing complex deal flows, maintaining long-term client relationships, and coordinating between buyers and sellers. A specialized CRM system becomes essential for organizing prospect databases, automating follow-ups, and ensuring no potential deal falls through the cracks. This comprehensive guide compares the top CRM solutions specifically for business brokers.
SocialPilot
JULY 14, 2025
LinkedIn is a crucial social platform for establishing your professional presence, securing new clients, and attracting career opportunities. And the journey to create a strong LinkedIn presence starts with building a powerful LinkedIn profile. After all, the first thing potential connections will encounter is your profile. Yet, many professionals are on LinkedIn simply for the sake of it, failing to optimize their profiles and thus missing out on professional growth.
Hubspot Marketing
JULY 14, 2025
Fifty-seven percent of buyers are now willing to purchase a car online, according to 2024 Adtaxi research , up from 49% the previous year. As more people begin their car-buying journey on your website, sales teams must decipher who’s serious about driving the car off the lot — and who’s just kicking the digital tires. An automotive CRM solves that problem by using customer data to manage the sales pipeline and score leads based on their value and intent to buy.
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