Wed.Jul 09, 2025

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Why closing the feedback loop drives better CX outcomes

Martech

Closing the loop on customer feedback is fundamental: if a customer gives feedback about an unresolved issue — especially if you proactively asked for it — you should follow up. It seems like a no-brainer, yet many organizations still fail to do this. Why? One reason is that some view customer feedback purely as a data point to drive internal performance.

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Content Distribution: Get Content in Front of Your Target Audience

Aspiration Marketing

You've crafted something truly valuable, a piece of content brimming with insights. But now comes a crucial question: will it actually reach the people who stand to benefit most from it? Even the most brilliant content can fade into the background without a smart plan for getting it seen. That's where the often-underestimated power of content distribution comes in, proving that in the realm of content marketing, how you share is just as vital as what you create.

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If it tells the right story, brand fuels demand

Martech

Branding isn’t a marketing tactic. It’s the strategy behind business success when shaped by a strong story infused with the voice of the customer. Brand drives demand—not just by looking good or sounding right but by making your value unmistakable, your positioning credible, and your message emotionally relevant and resonant. Your brand must anchor every conversation you have, internally and externally.

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Trustpilot vs Google Reviews: What’s Best for Your Business?

SocialPilot

Online reviews have become one of the most powerful influences on a prospective customer’s decision to trust or skip a brand. According to a study conducted by BrightLocal , up to 96% of consumers read reviews before making a purchase. Among dozens of review platforms out there, Trustpilot and Google Reviews stand out as two of the most widely used, highly visible, and business-impacting tools.

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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

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Ripping up the rulebook: Marketing’s new frontier

Martech

In this episode of Playbook Broken, we explore how traditional marketing playbooks are becoming obsolete in the rapidly changing landscape influenced by AI and shifting buyer behaviors. Marc sits down with Zach Vidibor, CEO of Octave, to discuss the challenges and opportunities in modern go-to-market strategies. The conversation delves into the intricacies of delivering personalized, contextually rich messaging and the evolving relationship between sales and marketing.

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7 best CRMs for event management businesses

Hubspot Marketing

Running an event management business is tough. You‘re juggling clients, vendors, venues, and countless moving parts. That’s where a great CRM comes in. It keeps everything organized in one place. This guide breaks down the top 7 CRMs built for event managers like you. We‘ll show you real pricing, actual features, and honest comparisons. Plus, we’ll answer the questions you're really asking.

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Publicity or public relations?

Seth's Blog

Publicity is the hard work of getting media outlets and social media influencers to talk about you. Hustle for attention and mentions. Public relations is the much harder work of engaging with internal teams to make something worth talking about. It’s not spin, it’s story telling that resonates and holds up to scrutiny. Sometimes, organic publicity is a natural byproduct of good public relations.

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Durable or disrupted: why only bold brands will survive the AI era

The Drum

AI is cheap, fast, and everywhere – eroding the edge of performance-only marketing. When anyone can copy your ad in minutes, what sets you apart? For eBay, Sainsbury’s, and DEPT®, it’s a durable brand built on trust, creativity, and tech. As AI reduces barriers to entry, competitive advantages rooted solely in performance advertising are disappearing.

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The fatal flaw killing your customer data initiatives

Martech

Marketers have spent the last decade chasing better customer data. However, for all the investment, most still struggle to get the insights they need to drive real results. Why? Because we’ve been framing the problem all wrong. Why the customer data conversation keeps missing the mark Talk of customer data has been the rage in marketing technology circles for the last decade, and we missed the plot.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Generative Engine Optimization (GEO): How to Win in AI Search

Backlinko

Generative Engine Optimization (GEO) is quickly becoming one of the most important new topics in search. As large language models (LLMs) change how users discover brands and make decisions, GEO helps ensure your content and brand show up in AI-generated answers — not just in traditional search results. But GEO is just one part of a bigger shift. We’re entering the era of Search Everywhere (in fact, we’re already in it).

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Out of sight but not out of reach: how to crack identity in the signal-loss era

The Drum

When 150 million people go dark, marketers need a new map. And it starts with better data and identity partnerships. Leaders from Intent IQ, Involved Media and TransUnion show how they found the lost audience – and drove a 41% performance lift. More than 200 million people today sit in the shadows of addressability, including 150 million iPhone users.

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5 Tips for Managing Corporate Partnerships in Your CRM

Marketing Insider Group

When establishing your organization in your community , corporate partnerships can provide new resources, unlock a broader audience, and elevate your brand. However, finding, maintaining, and growing these partnerships requires a deliberate strategy backed by technology. While its name might stand for “constituent relationship management,” your CRM is actually your donor database for managing relationships with all stakeholders, including corporate partners.

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Top fitness influencers for Australian brands

Sprout Social

If you’re here, you already know influencer marketing works. But finding the right fit? Not so simple. Aussies spend over six hours weekly on social media , with 46% making purchases based on influencer recommendations. Another 28% say they buy spontaneously from social media every month. Play your cards right and influencer campaigns can earn $5.78 for every dollar spent , delivering huge ROI.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Stop Paying the Google Ads Tax Without Realizing It [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal

Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend. The post Stop Paying the Google Ads Tax Without Realizing It [Webinar] appeared first on Search Engine Journal.

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Google Ads Generating Fewer Clicks? Why?

Search Engine Roundtable

The folks at PPC Hero noted that Google Ads CPCs increasing and there is a decline in ad click volumes within Google Search. The question is why? More competition? Higher CPC prices? New bidding strategies? AI Overviews causing a drop in ad clicks?

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How Enterprise Search And AI Intelligence Reveal Market Pulse

Search Engine Journal

As AI reshapes buying behavior, marketers need smarter insights. Here’s how to keep up. The post How Enterprise Search And AI Intelligence Reveal Market Pulse appeared first on Search Engine Journal.

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7 best CRM software for staffing agencies

Hubspot Marketing

Running a staffing agency means juggling a lot of moving pieces. You manage thousands of candidate profiles, build relationships with clients across different industries, track placements through complex pipelines, and stay on top of employment compliance. It‘s a lot, and traditional CRMs often don’t cut it for the unique challenges staffing professionals face daily.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Stop Retrofitting. Start Commissioning: The New Role Of SEO In The Age Of AI via @sejournal, @billhunt

Search Engine Journal

SEO expert Bill Hunt outlines how better integration, early involvement, and semantic focus support performance in AI search. The post Stop Retrofitting. Start Commissioning: The New Role Of SEO In The Age Of AI appeared first on Search Engine Journal.

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Brands’ retreat from Pride costs them credibility

Martech

This year, Pride Month saw a marked decrease in ad spending and corporate engagement with the LGBTQ+ community. It would be easy to see this as a loss for that community, which had to scramble as corporations canceled sponsorships of Pride Parades and similar events. It would also be wrong. The losers are the brands that lost their credibility with consumers of all political persuasions.

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5 best CRMs for private equity businesses in 2025

Hubspot Marketing

The CRM needs of private equity firms are fundamentally different from those of traditional sales-driven organizations. In an industry where deal flow, relationship intelligence, and portfolio performance are critical, private equity professionals require a CRM beyond simple contact management. They need a centralized system that supports long-term relationship tracking, deal pipeline visibility, investor communications, and seamless collaboration across investment and operations teams.

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Hot, Cheesy, and Full of Cheer: Why Christmas in July Mail Works

Whos Mailing What

When Five Star Pizza ditched the typical coupon sheet for a cheeky “Christmas in July” greeting card, it delivered more than just a discount — it delivered delight. Get inspired by festive mailers, unique sensory ideas, and clever marketing moments you never saw coming.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Internet Marketing Ninjas Acquired By Previsible via @sejournal, @martinibuster

Search Engine Journal

Previsible has acquired Internet Marketing Ninjas to expand its link building and digital PR services, with both operating as separate brands The post Internet Marketing Ninjas Acquired By Previsible appeared first on Search Engine Journal.

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Be Careful With Google When Publishing AI Content

Search Engine Roundtable

A recent study from Ahrefs said that AI-generated content does not hurt your Google rankings. And while the study really shows this to be true, there are plenty of sites that overdid it with AI-generated content and saw their Google rankings massively decline in the long run.

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Protecting Your Content From AI: Not So Fast!

Businesses Grow

The introduction of AI as our friend / co-worker / companion / enemy has heightened the emotion in our marketing discussions, but perhaps nothing has fanned the outrage more than the idea that AI survives by stealing our content. Protecting our content from AI has become a global obsession. One company just posed a solution that raised eyebrows. Cloudflare, a technology company that helps websites secure and manage internet traffic, introduced a new permission-based setting that enables customer

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Google: Order Of Disavow Link File Does Not Matter

Search Engine Roundtable

Google's John Mueller said the order of the URLs or sites you list in your disavow link file does not matter. He added that the file is not processed in real time, it is crawled and then taken into account as Google crawls the web.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Nvidia at $4tn: the hidden power behind marketing’s AI boom

The Drum

As the chipmaker becomes world’s most valuable company, marketers face a new reality: the AI tools reshaping creative work and ad buying rely on a single supplier with growing influence. Nvidia has become the world’s most valuable company, briefly topping a $4tn market capitalization this week and overtaking Apple and Microsoft. It is an astonishing milestone for a semiconductor firm, but the significance reaches well beyond Wall Street headlines.

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Google Ads Defends Hidden Search Terms As Solely Privacy Driven

Search Engine Roundtable

Ginny Marvin, Google's Ads Liaison, defended why so many search terms are hidden within the Google Ads advertiser console and reports. She said, "the threshold increase was solely privacy-driven." She added this was a question she asked when she was joining Google, suggesting it was important for her to learn before joining the company.

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Adidas Originals brings Samuel L Jackson on board for new Superstar campaign

The Drum

Teaser pairs the American actor’s narration with moody visuals to explore the sneaker’s cultural staying power. Adidas Originals has launched a new global campaign for its Superstar sneaker, featuring actor Samuel L Jackson as narrator in an effort to reinforce the brand’s cultural associations. The campaign, ‘The Original,’ began this week with a teaser film called ‘Pyramids.

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