The CMO Survey

APRIL 1, 2025

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

APRIL 1, 2025

Your website is more than a digital brochure. Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. But if your website doesnt communicate your expertise, solutions and value proposition, visitors will leave without engaging, never mind converting.

Transform 127

Transform SEO Copywriting User-Generated 127

The Marketing Operations Leader

APRIL 1, 2025

In this edition: Common Human & AI Agent Models for GTM Explained Podcast Episode: Why You Need to Be An Internal Ops Consultant at Work POLL: What is the Best Feature/Capability of Marketing Automation? Exclusive For Paid Subscribers : How to Speak Up More and Improve Exec Presence as an Ops Professional Learn from Marketing Ops Leaders from GE, Rockwell Automation, Jasper, and more at our in-person Marketing Ops Panel in Phoenix, AZ, on April 2nd.

CRM 130

CRM Communications Promotion Personalized Marketing 130

Social Media Examiner

APRIL 1, 2025

Want to make smarter, faster business decisions with AI? Wondering how leaders can effectively leverage AI without getting lost in technical details? In this article, you'll discover a practical framework for becoming an AI-driven leader who can harness artificial intelligence to enhance strategic thinking and decision-making across your organization.

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101

Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Hubspot Marketing

APRIL 1, 2025

When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said that he'd find myself in these boardrooms surrounded by experts spouting unfamiliar terms. The once and future Spider-Man told Seth Meyers , thank God I found acting, because it took every bit of acting chops Ive got to convince them I know what Im talking about.

Branding 69

Branding Product Marketing Strategy Management 69

SocialPilot

APRIL 1, 2025

Just Google it! Thats exactly what you (and I) do when searching for a restaurant, a car repair shop, or just about anything. No surprise, 82% of people use search engines like Google to find local businesses. If you run a small or medium-sized business, you know how important it is to attract local customers. Now, heres something to think about: 88% of potential customers check your Google profile before making a purchase decision or visiting your business.

Food 70

Food Marketing Marketers Promotion 70

Martech

APRIL 1, 2025

B2B tech stacks are becoming increasingly complex, with too many point solutions some rarely used and mounting SaaS subscription fees. Even worse, many stacks aren’t fulfilling their intended purpose. Only 17% of companies feel their tech stacks meet all their needs, a recent Webflow report reveals. New and promising tools are emerging almost daily and deserve a closer look.

Manufacturing 76

Manufacturing Price Marketing Marketers 76

Marketing Insider Group

APRIL 1, 2025

Blogging remains one of the most effective ways to build an online presence, engage an audience, and drive organic traffic to a website. In fact, 83% of internet users, approximately 4.44 billion people, read blog posts. However, with so much content available online, selecting the right topics is crucial to standing out and keeping your audience engaged.

SEO 65

SEO Promotion Analytics Email Marketing 65

Aspiration Marketing

APRIL 1, 2025

Success in business development hinges on a combination of talent, strategy, and execution. While some possess natural aptitude, relying solely on innate abilities isn't enough considering the competitive nature of businesses today. Mastering the top nine business development skills is the key to unlocking consistent achievement and propelling your career forward.

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Set Up

APRIL 1, 2025

Artificial Intelligence (AI) is no longer just a buzzword in marketingits changing our business. Its all around us, much like electricity or the internet, shared Sharon Carothers , Managing Director of SensisHealth, a dedicated unit of Sensis, a full-service national independent marketing and advertising agency. Is AI stripping consumers of excitement?

CMO 59

CMO Copywriting Shipping Analytics 59

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Hubspot Marketing

APRIL 1, 2025

The AI model races are heating up. Right on the heels of DeepSeek-R1s release , the industry is reeling from yet another powerful AI model hitting the market. I test drove the latest iteration of Alibabas Qwen models Qwen 2.5. In this post, Ill break down what Qwen 2.5 is, how you can use it, and how it compares to OpenAI o1 and DeepSeek-RI. Ill also explore what this means for the AI industry moving forward.

User-Generated 59

User-Generated CMO Marketing Marketers 59

Lynton Web

APRIL 1, 2025

Overseeing a worldwide network of franchise locations comes with challenges that extend far beyond typical business operations. From coordinating brand messaging across different regions to ensuring consistent customer experiences worldwide, international franchises face complexities that demand sophisticated solutions. These challenges can quickly become roadblocks to sustainable growth without the right technology.

Transform 52

Transform CRM Management Branding 52

Welcome Software

APRIL 1, 2025

When life gives you lemons, make lemonade. When life gives you AI tools that look like they're going to steal your marketing job, scream and run for the hills. Lol, just kidding. Instead, you've got to change that thinking. Sure, AI is coming for some of your marketing tasks. but only the sh*tty ones. AI should be seen as an enabler to marketers like us; making our lives easier and our jobs way more fun and efficient.

Education 52

Education Branding Marketing Marketers 52

SocialPilot

APRIL 1, 2025

Google reviews are one of the most powerful trust signals for your business. They influence potential customers’ buying decisions, boost credibility, and improve local SEO. But not everyone takes the extra step to check your reviews on Google. If your website doesnt immediately establish trust, potential customers might leave without making a purchase.

User-Generated 40

User-Generated SEO Place Management 40

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

The CMO Survey

APRIL 1, 2025

The post Pinched CMOs: Sales Growth Down, Pressure Increasing appeared first on The CMO Survey.

CMO 100

CMO 100

Content Marketing Institute

APRIL 1, 2025

Marketers praised American Express's OPEN Forum. But how does the latest iteration measure up? Here's what's good (and not so good) about its content, design, and strategy.

Content Marketing 96

Content Marketing Marketing Marketers 96

SMA Marketing

APRIL 1, 2025

High-quality content within context is essential to digital marketing success. With the implementation of Hummingbird, Google agrees. Choosing the right writers.

Price 88

Price Digital Marketing Marketing Marketers 88

Practical eCommerce - Marketing

APRIL 1, 2025

Done well, welcome emails drive revenue and long-term customers. The post Better ‘Welcome’ Emails for Ecommerce appeared first on Practical Ecommerce.

eCommerce 79

eCommerce Customer Email Marketing Marketers 79

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

yorCMO

APRIL 1, 2025

Discover the key principles, stages, and strategies for business growth. Learn how to navigate marketing challenges and optimize resources.

Marketing 59

Marketing Marketers 59

Zumvu

APRIL 1, 2025

Being multilingual in modern world is extremely important. For a developing business accessing new markets, a researcher with international collaborators, or someone simply travelling the world, everything needs to be translated quickly and accurately.

New Markets 52

New Markets Marketing Marketers 52

Buffer Marketing

APRIL 1, 2025

When you think of stand-out social media campaigns, what’s the first one that comes to mind? I’m willing to bet the likes of Spotify Wrapped or Dove Beauty are right up there. Lauded as these examples are (rightly so!), they’re far from the only ground-breaking examples from recent years. In fact, it was tough to trim down this list of innovative, memorable social media campaigns down to a readable number — so I’m confident there are several on this list that w

Social Media Marketing 74

Social Media Marketing User-Generated Entertainment Product 74

Martech

APRIL 1, 2025

The go-to-market (GTM) landscape is undergoing a fundamental transformation. It is moving away from outdated strategies and embracing new imperatives driven by artificial intelligence (AI) and evolving buyer behavior. Four GTM experts discussed these changes and how to respond to them at “The GTM Revolution Will Not Be Televised” panel during The MarTech Conference last month. “Artificial intelligence, business-to-consumer marketing tactics and financial accountability are resh

Transform 74

Transform User-Generated Product Analytics 74

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers