Tue.Apr 01, 2025

article thumbnail

Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025.

Transform 130
article thumbnail

9 essential tips for building a website that drives conversions

Martech

Your website is more than a digital brochure. Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. But if your website doesnt communicate your expertise, solutions and value proposition, visitors will leave without engaging, never mind converting.

Transform 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Common Human & AI Agent Models for GTM Explained

The Marketing Operations Leader

In this edition: Common Human & AI Agent Models for GTM Explained Podcast Episode: Why You Need to Be An Internal Ops Consultant at Work POLL: What is the Best Feature/Capability of Marketing Automation? Exclusive For Paid Subscribers : How to Speak Up More and Improve Exec Presence as an Ops Professional Learn from Marketing Ops Leaders from GE, Rockwell Automation, Jasper, and more at our in-person Marketing Ops Panel in Phoenix, AZ, on April 2nd.

CRM 130
article thumbnail

How AI Helps Leaders Accelerate Business Growth

Social Media Examiner

Want to make smarter, faster business decisions with AI? Wondering how leaders can effectively leverage AI without getting lost in technical details? In this article, you'll discover a practical framework for becoming an AI-driven leader who can harness artificial intelligence to enhance strategic thinking and decision-making across your organization.

99
article thumbnail

How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

article thumbnail

Unlock the Secrets to Optimizing Your Revenue Operations with Essential Metrics for B2B Success

The LeadG2 Blog

Revenue Operations (RevOps) is a pivotal function that aligns marketing, sales, and customer success to drive business growth and efficiency. In the B2B space, where client relationships and long sales cycles are common, effective RevOps ensures all customer-facing teams work towards shared goals. By integrating processes, data, and technology, RevOps provides a holistic view of revenue streams, identifies bottlenecks, and optimizes strategies for maximum impact.

More Trending

article thumbnail

13 must-try B2B marketing optimization tools

Martech

B2B tech stacks are becoming increasingly complex, with too many point solutions some rarely used and mounting SaaS subscription fees. Even worse, many stacks aren’t fulfilling their intended purpose. Only 17% of companies feel their tech stacks meet all their needs, a recent Webflow report reveals. New and promising tools are emerging almost daily and deserve a closer look.

article thumbnail

Guide To Google Business Profile Marketing For Local Businesses

SocialPilot

Just Google it! Thats exactly what you (and I) do when searching for a restaurant, a car repair shop, or just about anything. No surprise, 82% of people use search engines like Google to find local businesses. If you run a small or medium-sized business, you know how important it is to attract local customers. Now, heres something to think about: 88% of potential customers check your Google profile before making a purchase decision or visiting your business.

Food 72
article thumbnail

How to Choose the Right Blog Topics to Engage Your Audience

Marketing Insider Group

Blogging remains one of the most effective ways to build an online presence, engage an audience, and drive organic traffic to a website. In fact, 83% of internet users, approximately 4.44 billion people, read blog posts. However, with so much content available online, selecting the right topics is crucial to standing out and keeping your audience engaged.

SEO 65
article thumbnail

9 Business Development Skills You (And Your Business) Need to Succeed

Aspiration Marketing

Success in business development hinges on a combination of talent, strategy, and execution. While some possess natural aptitude, relying solely on innate abilities isn't enough considering the competitive nature of businesses today. Mastering the top nine business development skills is the key to unlocking consistent achievement and propelling your career forward.

179
179
article thumbnail

AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

article thumbnail

The Rise of AI in 2025: Leveraging your Tech Stack While Preserving Human Connection

Set Up

Artificial Intelligence (AI) is no longer just a buzzword in marketingits changing our business. Its all around us, much like electricity or the internet, shared Sharon Carothers , Managing Director of SensisHealth, a dedicated unit of Sensis, a full-service national independent marketing and advertising agency. Is AI stripping consumers of excitement?

CMO 59
article thumbnail

How Qwen 2.5 Just Beat the Top AI Models — HubSpot SVP of Marketing Shares The Industry Impact

Hubspot Marketing

The AI model races are heating up. Right on the heels of DeepSeek-R1s release , the industry is reeling from yet another powerful AI model hitting the market. I test drove the latest iteration of Alibabas Qwen models Qwen 2.5. In this post, Ill break down what Qwen 2.5 is, how you can use it, and how it compares to OpenAI o1 and DeepSeek-RI. Ill also explore what this means for the AI industry moving forward.

article thumbnail

How to Scale Franchise Operations Using HubSpot

Lynton Web

Overseeing a worldwide network of franchise locations comes with challenges that extend far beyond typical business operations. From coordinating brand messaging across different regions to ensuring consistent customer experiences worldwide, international franchises face complexities that demand sophisticated solutions. These challenges can quickly become roadblocks to sustainable growth without the right technology.

article thumbnail

Using AI for content editing: Dos and don'ts

Welcome Software

When life gives you lemons, make lemonade. When life gives you AI tools that look like they're going to steal your marketing job, scream and run for the hills. Lol, just kidding. Instead, you've got to change that thinking. Sure, AI is coming for some of your marketing tasks. but only the sh*tty ones. AI should be seen as an enabler to marketers like us; making our lives easier and our jobs way more fun and efficient.

article thumbnail

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

article thumbnail

How To Embed Google Reviews on a WordPress Website

SocialPilot

Google reviews are one of the most powerful trust signals for your business. They influence potential customers’ buying decisions, boost credibility, and improve local SEO. But not everyone takes the extra step to check your reviews on Google. If your website doesnt immediately establish trust, potential customers might leave without making a purchase.

article thumbnail

Pinched CMOs: Sales Growth Down, Pressure Increasing

The CMO Survey

The post Pinched CMOs: Sales Growth Down, Pressure Increasing appeared first on The CMO Survey.

CMO 100
article thumbnail

Does American Express Business Class Get a Good Content Marketing Grade?

Content Marketing Institute

Marketers praised American Express's OPEN Forum. But how does the latest iteration measure up? Here's what's good (and not so good) about its content, design, and strategy.

article thumbnail

Why High-Quality Content Writing Is Worth the Price

SMA Marketing

High-quality content within context is essential to digital marketing success. With the implementation of Hummingbird, Google agrees. Choosing the right writers.

Price 88
article thumbnail

B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

article thumbnail

Better ‘Welcome’ Emails for Ecommerce

Practical eCommerce - Marketing

Done well, welcome emails drive revenue and long-term customers. The post Better ‘Welcome’ Emails for Ecommerce appeared first on Practical Ecommerce.

article thumbnail

Introduction to Business Stages: The Entrepreneur’s Marketing Roadmap

yorCMO

Discover the key principles, stages, and strategies for business growth. Learn how to navigate marketing challenges and optimize resources.

article thumbnail

Best AI Translator Tools for Better Translation in 2025

Zumvu

Being multilingual in modern world is extremely important. For a developing business accessing new markets, a researcher with international collaborators, or someone simply travelling the world, everything needs to be translated quickly and accurately.

article thumbnail

11 of the Best Social Media Campaign Examples (+ Key Takeaways for Your Strategy)

Buffer Marketing

When you think of stand-out social media campaigns, what’s the first one that comes to mind? I’m willing to bet the likes of Spotify Wrapped or Dove Beauty are right up there. Lauded as these examples are (rightly so!), they’re far from the only ground-breaking examples from recent years. In fact, it was tough to trim down this list of innovative, memorable social media campaigns down to a readable number — so I’m confident there are several on this list that w

article thumbnail

A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

article thumbnail

The GTM revolution is here. Are you ready?

Martech

The go-to-market (GTM) landscape is undergoing a fundamental transformation. It is moving away from outdated strategies and embracing new imperatives driven by artificial intelligence (AI) and evolving buyer behavior. Four GTM experts discussed these changes and how to respond to them at “The GTM Revolution Will Not Be Televised” panel during The MarTech Conference last month. “Artificial intelligence, business-to-consumer marketing tactics and financial accountability are resh