Hubspot Marketing
AUGUST 11, 2023
At HubSpot, we're constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and customers. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages. But are your CTAs effectively capturing people's attention?
Martech
AUGUST 11, 2023
The results of the 2023 MarTech Replacement survey are in. In addition to the now predictable first place for marketing automation among solutions replaced — and cost now holding a close second place among reasons for replacements — we saw an interesting development in who advocates for replacements. Not a simple picture. Of course, we recognize that in real life there are likely to be many seats at the table for discussions of expensive software investments.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Practical eCommerce - Marketing
AUGUST 11, 2023
The men's hairstyling channel "Slikhaar TV" has over 2 million subscribers — but not 2 million viewers. The post YouTube Marketer Adjusts to AI appeared first on Practical Ecommerce.
Martech
AUGUST 11, 2023
You don’t have to look far in the martech world to find breathless case studies about successful system deployments and extraordinary ROI. But what’s not so well shared are the failed or incomplete implementations, the teams struggling to get full leverage out of existing toolsets and the stack leaders wrestling with difficult vendor relationships. In my experience, those quiet struggles are more common than success stories.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Hubspot Marketing
AUGUST 11, 2023
According to Aspire, influencer marketing spend in the U.S. will reach $4.6 billion in 2023. Five years ago, the market was half this size. One of the biggest challenges with influencer outreach is actually reaching them, without getting ignored. Standing out in a sea of cold emails requires a personal and tailored approach but that isn’t always scalable – that is unless you have AI.
Martech
AUGUST 11, 2023
Connected TV (CTV) ad spend is expected to reach $25.9 billion globally this year, up 13.2% year-over-year, a new study from WARC Media found. Although it’s a promising sign for CTV, it falls short of the growth seen in retail media networks (RMNs) and YouTube. “The market is fragmented, and CTV ad investment is mainly being drawn from existing budgets,” said Alex Brownsell, WARC Media’s head of content, in a release.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
AUGUST 11, 2023
In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere. Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers.
Content Marketing Institute
AUGUST 11, 2023
This week, Moz launched the Brand Authority score. It’s designed to measure a company’s strength and salience. But it also might show something else. Explore more about the brand value metrics that matter to brands.
CMO Network
AUGUST 11, 2023
Hip hop turns 50 years old today. What started as a house party at 1520 Sedgewick Ave in the housing projects of the South Bronx has become a global phenomenon.
Search Engine Land
AUGUST 11, 2023
YouTube creators will soon be able to link Shorts to other types of content, such as long-form videos. The platform announced that it is going to start introducing a safer way for creators to direct viewers by the end of September 2023. Why we care. YouTube Shorts are viewed by more than 2 billion logged-in users a month and are seen by people who may not be subscribed to your channel, so linking this content to your long-form videos could be vital in unlocking your brand’s growth and su
Advertisement
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Marketing Sherpa
AUGUST 11, 2023
Wednesdays at 2 pm EDT we hold an AI Guild briefing. Chat with MECLABS AI if you would like to register to attend. In the session, marketers and entrepreneurs can ask questions in the webinar chat.
Search Engine Land
AUGUST 11, 2023
Plenty of tools promise to offer excellent PPC data and insights. However, they usually come at a cost. But if you know where to look, you can gather a wealth of data and insights without spending a dime. In this article, I’ll share a list of free tools I use to manage client accounts and optimize campaigns across paid channels. Competitor and market analysis tools Analyzing the competition is crucial when planning and managing your paid media ads.
CMO Network
AUGUST 11, 2023
Businesses want customers to increasingly use digital channels, but customers often crave personalized guidance. Can these two competing imperatives be reconciled?
Search Engine Land
AUGUST 11, 2023
YouTube is expanding its link listing display on creators’ channel profiles. The platform now allows you to include up to 14 prominent clickable links near the ‘Subscribe’ button to create awareness of your other platforms, such as websites, social profiles, merch sites and any other links that comply with its Community Guidelines.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Exposure Ninja
AUGUST 11, 2023
Everyone has a different idea of marketing. Whether you think it’s billboards at bus stops, an internet celebrity promoting a product, or an advert you saw on TV, you know the point of marketing — to sell a product or service to the masses. Marketing is made up of hundreds of different actions, all working towards the same goal. It can be a tough topic to understand, so let’s start at the beginning.
Search Engine Land
AUGUST 11, 2023
X, formerly known as Twitter, has reduced the eligibility threshold for its ads revenue sharing program. Verified creators now need to have generated 5 million impressions in the previous three months – as opposed to 15 million. In addition, the company has also lowered the minimum payout requirement to $10 instead of $50, enabling more content creators to get paid for posting on the Elon Musk-owned platform.
Sachs Marketing Group
AUGUST 11, 2023
The many benefits of Ecommerce SEO involves enhanced online store visibility in search engines, leading to more targeted traffic. It increases the likelihood of attracting buyers actively seeking products, boosting sales. This strategy also builds brand awareness, fosters customer loyalty, and optimizes marketing spend by reducing reliance on paid advertising.
Search Engine Land
AUGUST 11, 2023
Account suspensions are essential to “maintain a healthy and sustainable digital advertising ecosystem with user protection at its core,” according to Google Ads. While we can all agree that the platform needs to be a safe experience for all, it can be a minefield for advertisers navigating the account suspension process. Let’s look at account suspensions, the three main types of account suspensions and how to deal with them.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Exposure Ninja
AUGUST 11, 2023
Marketing. What is it, exactly? You know you need it, but what does that really mean? Is it advertising? PR? Events? Social media? It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth.
Search Engine Land
AUGUST 11, 2023
Are you a new search marketer looking to learn about the history of search? Do you want to stay updated on the latest search marketing news? If so, there’s only one person you need to “follow” to know 90% of the interesting changes in the industry. This individual has a website; his first blog post was published on Dec. 2, 2003. The site’s Google Analytics (GA) code is tellingly short: UA-67314-1.
SmartBrief - Marketing
AUGUST 11, 2023
Do you believe in brand love? We all know the cult brands — Apple, In-N-Out Burger, Fender — with fans that declare their love with everything from stickers and reviews to events and tattoos. However, brand love starts with a casual relationship or a one-night stand. The reality is that most people are polygamous when it comes to their favorite brands, switching between options, even if they have a favorite they most often use.
Expert insights. Personalized for you.
98 
Let's personalize your content