Aspiration Marketing
NOVEMBER 14, 2024
In today's interconnected world, social media has become integral to our daily lives. From sharing personal moments to staying updated on global events, these platforms have revolutionized how we communicate and connect. But beyond personal use, social media has also emerged as a powerful tool for businesses to reach and engage with their target audience.
Martech
NOVEMBER 14, 2024
After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. and U.K. marketers by research firm Sago and conversation analytics software company Invoca.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Calvyn Lee Blog
NOVEMBER 14, 2024
Social media has become an indispensable tool for business growth, but many organizations struggle to use it effectively. In a recent conference session, chartered marketer Luan Wise shared valuable insights on leveraging social media marketing to drive business success. Here are the key takeaways from her presentation. Understanding Business Growth Fundamentals Growth isn’t just about increasing revenue or headcount.
Social Media Examiner
NOVEMBER 14, 2024
Are you struggling to keep up with the latest Meta advertising changes? Wondering how AI is reshaping the ads landscape? In this article, we'll explore important Facebook and Instagram ad updates for marketers. Why Meta's AI-Powered Ads Features Matter for Digital Marketing As Meta continues to evolve its social advertising platform, AI and machine learning […] The post Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know appeared first on Social Media Examiner.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Buffer Marketing
NOVEMBER 14, 2024
There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy. Here are 13 steps you can take for organic Instagram growth, in the order we recommended doing them. Before we dive in: If you’re just starting with Instagram for your business or as a creator, the first step is to tighten the nuts and bolts of your Instagram presence.
Martech
NOVEMBER 14, 2024
Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints. Customers navigate a complex path, engaging with brands at various stages before making a commitment. As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations conn
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
NOVEMBER 14, 2024
I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. But, of those ten percent, what convinced me to open and respond to them? Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers.
Customers.ai
NOVEMBER 14, 2024
When it comes to digital ads, there’s Meta and then there’s everyone else. Meta ads have become the go-to platform for DTC brands looking to get right in front of their customers. But just because you’re on the Meta train doesn’t mean success is a guarantee. With a crowded space, you need more than just a catchy headline or a cool photo to stand out.
Hubspot Marketing
NOVEMBER 14, 2024
I‘ll be honest: I don’t know anything about an “AI target audience” or finding an audience via AI. However, I want to learn because I recently started working with a local pole fitness studio in my neighborhood. I want to help it gain new students. So, dear reader, we are going to learn about AI audience targeting, its benefits, and helpful AI target audience tools together.
verse.ai
NOVEMBER 14, 2024
Unlock Engagement Opportunities When Everyone Else Is Off the Clock With the holiday season approaching, our team started having the age-old discussion of lead seasonality and how sales and marketing numbers might be affected. When we think about the holidays, we tend to think they are supposed to be a slow time for business. People are taking a break, spending time with family, and are definitely not thinking about your company’s product or services, right?
Advertisement
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Hubspot Marketing
NOVEMBER 14, 2024
For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways. AI-generated imagery platforms like Flux , Runway , and DALL-E are becoming a valuable part of marketing, design, and UX toolkits. But with all the options available, it’s sometimes difficult to understand where and how these tools actually bring value — and where they fall short.
Customers.ai
NOVEMBER 14, 2024
Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone. Now, it takes strategy, precision, and the right tools to stand out in the crowd.
Animalz blog
NOVEMBER 14, 2024
What If Your Content Could Have the Same Pull as Your Favorite App? If you’re like me (or anyone I know), you probably spend way too much time on your phone. I do use my phone for some important things — like calling my grandmas, receiving invitations to glamorous parties, and reading intellectual highbrow essays in the London Review of Books. But, unfortunately, most of my phone use is spent compulsively scrolling through social media.
Welcome Software
NOVEMBER 14, 2024
Imagine if you could have an intelligent assistant at your fingertips; one that analyzes data, generates content, understands your brand, does all the boring things you don't want to. Enter : AI agents. Get ready to say goodbye to mundane tasks and hello to a whole new level of efficiency, innovation, and happy marketing. And no, we're not joking—here's everything you need to know (including more about Optimizely's own AI agents).
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
illumin
NOVEMBER 14, 2024
In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. With a strong media buying partner, measuring retail media success can be easy. Where the medium thrives in first-party data, it flounders in robust measurement. Filling the measurement gap is critical to optimizing and taking advantage of the first-party data retail media provides.
Content Marketing Institute
NOVEMBER 14, 2024
A-list actors. A who-dun-it narrative. More twists than an M. Night Shyamalan plot. No, it’s not the latest box-office blockbuster. It’s a B2B podcast. Yes, really. Here’s the story of how this award-winning project came to be.
The CMO Survey
NOVEMBER 14, 2024
The post How Marketing Leaders Can Transform Marketing From a Support Function to a Growth Driver appeared first on The CMO Survey.
SMA Marketing
NOVEMBER 14, 2024
Whether launching a new law firm or considering new marketing strategies for your established practice, your website is vital to your digital marketing efforts. First impressions matter when attracting new clients. Your digital marketing efforts directly impact your potential client’s impression of your firm. Today, we’re covering the details of everything your law firm website.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Emanuel P SEO Blog
NOVEMBER 14, 2024
Have you ever found yourself needing to create a Google property but didn’t want to use a Gmail account ? Whether you prefer using a different email service like Hotmail, Outlook, or even a custom domain, it’s entirely possible to set up Google services without a Gmail address. This guide will walk you through the process step-by-step, ensuring you can easily access tools like Google Analytics, Search Console, Tag Manager, Google Drive, Google Ads, YouTube and more.
Traackr
NOVEMBER 14, 2024
Maximize your influencer marketing ROI with these creator partnership tips from LVMH.
Bannerflow
NOVEMBER 14, 2024
Mastering display advertising can often be a challenge for travel brands. With less customer loyalty, numerous touchpoints across channels, and increasing competition; it’s no longer enough to offer exciting destinations at reasonable prices.
SocialPilot
NOVEMBER 14, 2024
Building a strong online reputation is key for any business that wants to earn trust and get noticed. Managing a company’s online presence means monitoring its reputation and working to boost its visibility regularly. When its about making sure that your potential customers have positive feedback to read about you, tools like Yext or BrightLocal can help you build a solid online reputation show that your company is trustworthy and delivers excellent customer experiences.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Duct Tape Marketing
NOVEMBER 14, 2024
Personalize Employee Benefits By Granting The Right To Choose written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Brandy Burch In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Brandy Burch, CEO and co-founder of BenefitBay , a company innovating the employee health benefits industry through Individual Coverage Health Reimbursement Arrangements (ICHRAs).
Martech
NOVEMBER 14, 2024
Remember when your martech stack was manageable — maybe just one CRM platform paired with an email automation tool? Fast forward to today and your SaaS expenses ballooned. What began as a focused investment in digital efficiency expanded into a maze of overlapping tools and monthly charges that are difficult to track and justify. This trend mirrors what happened in consumer markets.
Expert insights. Personalized for you.
263 
Let's personalize your content