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There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy. Here are 13 steps you can take for organic Instagram growth, in the order we recommended doing them. Before we dive in: If you’re just starting with Instagram for your business or as a creator, the first step is to tighten the nuts and bolts of your Instagram presence.
When it comes to digital ads, there’s Meta and then there’s everyone else. Meta ads have become the go-to platform for DTC brands looking to get right in front of their customers. But just because you’re on the Meta train doesn’t mean success is a guarantee. With a crowded space, you need more than just a catchy headline or a cool photo to stand out.
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I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. But, of those ten percent, what convinced me to open and respond to them? Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers.
Are you struggling to keep up with the latest Meta advertising changes? Wondering how AI is reshaping the ads landscape? In this article, we'll explore important Facebook and Instagram ad updates for marketers. Why Meta's AI-Powered Ads Features Matter for Digital Marketing As Meta continues to evolve its social advertising platform, AI and machine learning […] The post Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know appeared first on Social Media Examiner.
Are you struggling to keep up with the latest Meta advertising changes? Wondering how AI is reshaping the ads landscape? In this article, we'll explore important Facebook and Instagram ad updates for marketers. Why Meta's AI-Powered Ads Features Matter for Digital Marketing As Meta continues to evolve its social advertising platform, AI and machine learning […] The post Facebook and Instagram Ads Updates for 2025: What Marketers Need to Know appeared first on Social Media Examiner.
In today's interconnected world, social media has become integral to our daily lives. From sharing personal moments to staying updated on global events, these platforms have revolutionized how we communicate and connect. But beyond personal use, social media has also emerged as a powerful tool for businesses to reach and engage with their target audience.
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For marketers, AI-generated imagery tools open up new possibilities for content personalization and campaign engagement…but only when applied in strategic, targeted ways. AI-generated imagery platforms like Flux , Runway , and DALL-E are becoming a valuable part of marketing, design, and UX toolkits. But with all the options available, it’s sometimes difficult to understand where and how these tools actually bring value — and where they fall short.
Remember when your martech stack was manageable — maybe just one CRM platform paired with an email automation tool? Fast forward to today and your SaaS expenses ballooned. What began as a focused investment in digital efficiency expanded into a maze of overlapping tools and monthly charges that are difficult to track and justify. This trend mirrors what happened in consumer markets.
Imagine if you could have an intelligent assistant at your fingertips; one that analyzes data, generates content, understands your brand, does all the boring things you don't want to. Enter : AI agents. Get ready to say goodbye to mundane tasks and hello to a whole new level of efficiency, innovation, and happy marketing. And no, we're not joking—here's everything you need to know (including more about Optimizely's own AI agents).
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone. Now, it takes strategy, precision, and the right tools to stand out in the crowd.
In 2024 retail media grew substantially, becoming a pivotal part of ad budgets. With a strong media buying partner, measuring retail media success can be easy. Where the medium thrives in first-party data, it flounders in robust measurement. Filling the measurement gap is critical to optimizing and taking advantage of the first-party data retail media provides.
Unlock Engagement Opportunities When Everyone Else Is Off the Clock With the holiday season approaching, our team started having the age-old discussion of lead seasonality and how sales and marketing numbers might be affected. When we think about the holidays, we tend to think they are supposed to be a slow time for business. People are taking a break, spending time with family, and are definitely not thinking about your company’s product or services, right?
Personalize Employee Benefits By Granting The Right To Choose written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Brandy Burch In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Brandy Burch, CEO and co-founder of BenefitBay , a company innovating the employee health benefits industry through Individual Coverage Health Reimbursement Arrangements (ICHRAs).
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A-list actors. A who-dun-it narrative. More twists than an M. Night Shyamalan plot. No, it’s not the latest box-office blockbuster. It’s a B2B podcast. Yes, really. Here’s the story of how this award-winning project came to be.
Have you ever found yourself needing to create a Google property but didn’t want to use a Gmail account ? Whether you prefer using a different email service like Hotmail, Outlook, or even a custom domain, it’s entirely possible to set up Google services without a Gmail address. This guide will walk you through the process step-by-step, ensuring you can easily access tools like Google Analytics, Search Console, Tag Manager, Google Drive, Google Ads, YouTube and more.
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