Martech
DECEMBER 26, 2023
This article was co-authored by Nicole Greene. Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems. Tools like Google’s Fairness Indicators and Amazon’s Sagemaker Clarify help data scientists detect and mitigate harmful bias in the datasets and models they build with machine learning.
Aspiration Marketing
DECEMBER 26, 2023
By understanding how search engines rank websites, businesses can optimize their web presence to attract visitors, generate more leads, and achieve greater success. However, conducting an effective SEO analysis can take a lot of work, especially for those unfamiliar with the intricacies of search engine algorithms. For this reason, we're here to walk you through the process of website SEO analysis, providing a step-by-step approach to identifying and addressing key factors that influence search
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Martech
DECEMBER 26, 2023
Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Every year the bar gets raised. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge.
Search Engine Land
DECEMBER 26, 2023
Google launched nine confirmed algorithmic updates in 2023, as well as a new AI search engine, the Search Generative Experience. In 2022 and 2021, Google had 10 confirmed algorithmic updates. Unless Google rolls out a new update this week, Google would have rolled out one less update in 2023 than it did in 2022 and 2021. Google confirmed algorithm update summary We whipped up this timeline documenting all the confirmed Google search algorithm updates in 2023, so you can visualize the updates ove
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
DECEMBER 26, 2023
Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. But times have changed, what with digital marketing, marketing automation, adjustments in buyer behavior, and the increased speed and complexity of business today.
Hubspot Marketing
DECEMBER 26, 2023
Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better — leads. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Social Media Examiner
DECEMBER 26, 2023
Are you up to date on changes from Facebook? Wondering which recent Facebook updates are important to marketers and business owners? In this article, we explore Facebook changes that affect your marketing. #1: Heading 2 Subheading 4 In addition, if you open the Reels composer in the mobile Facebook app, you’ll now see a tab […] The post Facebook Updates: Lead Gen Tools, Amazon, AI, and More appeared first on Social Media Examiner.
Hubspot Marketing
DECEMBER 26, 2023
Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. As a content creator, I've found the most common question other creators in my circle ask is, "How do I collaborate with brands?
Litmus
DECEMBER 26, 2023
And we’re back with the latest installment of This Month in Email, a roundup of all the latest happenings in the world of email marketing. What were the biggest headlines shaping the email industry in December? Read on (or jump ahead!) to find out. News headlines In lighter news Email Client Market Share News headlines Gmail’s ‘unsubscribe’ button gets a makeover.
Welcome Software
DECEMBER 26, 2023
Organizations are moving away from difficult, customized solutions to using a composable, best-in-breed stack that can scale and meet their exact needs. They are looking at composability for the flexibility and scalability that architecture provides. On top of that, both B2B and B2C businesses struggle to add new features in a timely fashion. Looking back, the commerce market has evolved from the monolithic architecture where you had the “all-in-one” code base.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Sachs Marketing Group
DECEMBER 26, 2023
To increase visibility on Instagram, business owners can adopt a strategic approach focusing on engaging content, intelligent hashtag use, and active community interaction. Balancing these elements is crucial in enhancing your profile’s visibility and reaching a broader audience. Are you struggling to increase visibility on Instagram and need help with your social media marketing ?
Welcome Software
DECEMBER 26, 2023
".Will the new design resonate with customers? " ".Will the experience be improved or not? " ".How will conversions be impacted? " ".What if it doesnt work? " ".Management approved it with some Hippo requirements I didnt agree with - how will their changes affect the success of the release? " And so on, and so on. At least once a week, I am surprised by another product release that risks millions of dollars in conversions, relied on gut feel (rather than rational data) to design and doesnt have
Duct Tape Marketing
DECEMBER 26, 2023
Decoding the Top 5 Marketing Trends of 2024 written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m going to talk about the top 5 marketing trends for 2024. We’re cutting through the noise to focus on practical strategies that are actually making a difference.
Welcome Software
DECEMBER 26, 2023
Websites and applications that load quickly and deliver seamless experiences not only enhance user satisfaction but also drive conversions. To achieve these goals, organizations turn to experimentation platforms like Optimizely Experimentation to fine-tune their digital assets. In this thought leadership blog post, we will explore the key performance indicators (KPIs) for performance optimization, the impact of Optimizely Web Experimentation and client-side experimentation, and why Optimizely se
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Scoop.it!
DECEMBER 26, 2023
Much of the returns that brands are able to drive through their email marketing campaigns ultimately boils down to the merit of their copy. If the text in your email lacks tooth and edge, the communication of your campaigns will always be half-baked, irrespective of how much awe and appeal your visuals pack. Naturally, thus, businesses are continuously looking for ways to enhance their email copywriting heft in a bid to position themselves heads and shoulders above their competitors comfortably.
Welcome Software
DECEMBER 26, 2023
As with any aspect of a company's operations, experimentation programs evolve and mature over time. One crucial indicator of this maturity is experiment velocity. In this post, we will explore the different levels of experimentation program maturity, how experiment velocity serves as a proxy for this maturity, and the challenges companies face in accelerating their experiment velocity.
Welcome Software
DECEMBER 26, 2023
Let’s set the scene: You’ve invested countless hours in understanding the nuances of your audience, dove deep into the depths of your performance analytics, obsessed over every tiny metric, all while keeping your eye on ever-changing SEO algorithms. Imagine auditing your entire content inventory, pinpointing gaps and populating your editorial calendar with fresh assets that support your business priorities.
Welcome Software
DECEMBER 26, 2023
Last month, the Wall Street Journal published an article entitled " Divide Between CMOs and CEOs Is Growing, Research Finds." In it, they offered proof that CEOs and CMOs do not see eye to eye about how things are going. Consider: Communication—or its absence—is a major factor in this divide.when asked to name their marketing departments’ primary responsibilities, only 50% of CEOs gave the same answers as their own company’s CMOs, according to [a] McKinsey survey.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Welcome Software
DECEMBER 26, 2023
The bar has been set by the industry leaders in UX and Merchandising, and our customers have stated their claim clearly – “ to grow our market share, we must have an enterprise search experience that drives conversions. " Optimizely offers baseline search experiences within our commerce platform, which are designed to help companies get started with organizing and delivering SKUs to customers.
Welcome Software
DECEMBER 26, 2023
If you attended Opticon '23, you saw first-hand how Optimizely has been investing in AI. Optimizely introduced Opal , an AI assistant designed to accelerate the entire marketing lifecycle. Opal is ever-present across Optimizely One, providing generative AI, smart insights, and recommendations to transform how our customers create, test and personalize digital experiences.
Welcome Software
DECEMBER 26, 2023
Remember when digital marketing was simple? Create content, throw it over the wall, hope for the best. Note that we said "simple," not effective. To be effective is more complicated, and this keeps accelerating. There are so many options, so many channels, and so many audiences, that effective digital marketing requires a term to which people often react strongly— Process.
Welcome Software
DECEMBER 26, 2023
What makes a loyal customer? A loyal customer is someone who has an ongoing positive relationship with your business. Customer loyalty drives repeat purchases and builds trust so your business is the one they choose over a competitor that has similar products or offerings. Loyal customers are more than just happy or delighted ones – they feel valued, appreciated and respected.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Welcome Software
DECEMBER 26, 2023
What makes a loyal customer? A loyal customer is someone who has an ongoing positive relationship with your business. Customer loyalty drives repeat purchases and builds trust so your business is the one they choose over a competitor that has similar products or offerings. Loyal customers are more than just happy or delighted ones – they feel valued, appreciated and respected.
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