Search Engine Land

MAY 18, 2023

Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it will impact our marketing efforts, said Christopher Penn, Chief Data Scientist at TrustInsights.ai, who spoke at The MarTech Conference. Learn ways to scale the use of large language models, the value of prompt engineering and how marketers can prepare for what’s ahead.

Transform 90

Transform Direct Mail PR User-Generated 90

Aspiration Marketing

MAY 18, 2023

Webinars have become an increasingly popular way for businesses to connect with their audience and share valuable information. But what happens after the webinar is over? That content is often left behind, like yesterday's lunch. It's time to give your webinar content a second life, and that's where repurposing comes in.

Content Marketing 206

Content Marketing Marketing Marketers 206

Martech

MAY 18, 2023

The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. Customers overwhelmingly rely on a company’s content for purchasing decisions. One survey found that most people prefer content over social media, reviews or contact with a sales rep.

Content Marketing 129

Content Marketing Health Inbound Marketing Marketing 129

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.

Copywriting 126

Copywriting Transform Thought Leadership Customer Journey 126

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Journal

MAY 18, 2023

Can AI be regulated? Explore the latest efforts by various U.S. government officials and agencies to mitigate the potential risks of emerging AI technology. The post AI Regulation: Is It Too Late To Prevent Potential Harm? appeared first on Search Engine Journal.

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126

Content Marketing Institute

MAY 18, 2023

How you engage with your audience’s positive and negative feedback can make a difference in how people feel and think about your brand. That’s why you need to craft a feedback engagement strategy.

Branding 114

Branding 114

Hootsuite

MAY 18, 2023

Looking to make a splash with short-form video content? You’re not alone. Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. But, with so many people jumping on the short-form video ship, standing out is more important than ever. Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience.

User-Generated 112

User-Generated Video Marketing Shipping Product 112

Martech

MAY 18, 2023

U.S. digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. It is projected to rebound to 11.2% growth in 2024, the forecast said. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%.

Retail 108

Retail Shoppers Advertising Advertisers 108

Search Engine Land

MAY 18, 2023

Advertisers and YouTube creators may benefit from new AI solutions Google is reportedly working on. Google Ads. Generative AI tools, powered by PaLM 2, will help advertisers create media assets, CNBC reported, based on internal Google documents. Unfortunately, that’s as much detail as we know for now. We’ve previously reported that generative AI is coming to Google Ads.

Advertising 102

Advertising Advertisers Place Marketing 102

Hubspot Marketing

MAY 18, 2023

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Non-Profit 98

Non-Profit Education Promotion Customer 98

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

MAY 18, 2023

Google Analytics 4 (GA4) has made significant enhancements to the audience builder. New dimensions and metrics, enhanced alternatives for manipulating event value and event count, and a novel option to match dates have been added. Here’s what’s new. New Dimensions and Metrics in the Audience Builder. The GA4 audience builder now supports the creation of audiences via new dimensions and metrics.

Analytics 99

Analytics eCommerce Retail Advertising 99

Search Engine Journal

MAY 18, 2023

YouTube introduces 30-second non-skippable ads on connected TVs, capitalizing on consumption shifts. The post YouTube Introduces Non-Skippable 30-Second TV Ads appeared first on Search Engine Journal.

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Search Engine Land

MAY 18, 2023

As someone who has built a career in SEO , it is hard for me to write the words “death” or “dying” and SEO in the same sentence. Yet, here I am with one of those topics… I’m here to talk about what is to come in SEO, as prophetic as that sounds, based on the context of the past and what we’re currently seeing. Change is scary. In SEO, we’ve seen it before.

SEO 99

SEO Shipping Digital Marketing Branding 99

Hubspot Marketing

MAY 18, 2023

Many marketers don’t take advantage of competitor audits, so we have to ask: When was the last time you performed a competitor analysis for your brand? If it’s been a while or you aren’t sure how to do a competitor analysis, we can help you through the process. Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product.

Market Research 94

Market Research Price Customer Marketing Strategy 94

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

MAY 18, 2023

The Privacy Sandbox initiative, a project led by Chrome, is introducing new key relevance and measurement APIs to Chrome Stable. This move is scheduled for the third quarter of 2023, with the spotlight focused on Chrome Stable 115 as the specific launch pad. Unveiling the specifics. The APIs set to go live are: Topics: Generate signals for interest-based advertising without third-party cookies or other user identifiers that track individuals across sites.

User-Generated 96

User-Generated Shipping Advertising Advertisers 96

Buffer Marketing

MAY 18, 2023

🔓Creators Unlocked This interview is part of a series called Creators Unlocked that delves into the world of content creators to uncover the stories behind their social media posts. From Twitter to TikTok, the articles aim to offer insights and learnings for aspiring and established creators while also offering a glimpse into the lives of those behind the screens.

Energy 92

Energy Education Social Media Marketing Management 92

Search Engine Land

MAY 18, 2023

Performance Max is a campaign type introduced by Google that allows advertisers to run ads across all of Google’s networks, including search, display, YouTube, Discover, Gmail and Maps, with a single campaign. You can reach your target audience wherever they are and on any device, making it one of the most versatile and effective campaign types around.

Advertising 94

Advertising Advertisers Market Trends Management 94

AWeber

MAY 18, 2023

If you were trying to start a business online, you face two choices. One, you could try to do it all from scratch. Two, you could start off on a platform that already has 80 million active buyers. If “80 million” sounds suspiciously specific, it’s because we have something in mind. That’s roughly the customer base of Etsy. The U.S.-based eCommerce company is something of a worldwide crafts store.

eCommerce 91

eCommerce Price Promotion Product 91

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Land

MAY 18, 2023

It’s as clear as you want your data to be – this is the time to have a 360-view of your customer. You want to improve their journey and experience and protect their privacy. So where do we go from here? When identifying a solution, marketers must first identify their pain points, develop a cohesive data strategy and then decide on the right technology.

Whitepaper 93

Whitepaper Customer Marketing Marketers 93

Search Engine Journal

MAY 18, 2023

Find out if Google's newest requirement in the EEA and UK affect your existing Consent Management Platform and ad serving eligibility. The post Google Ads Requirements: Update For EEA & UK appeared first on Search Engine Journal.

Management 91

Management Advertising Advertisers 91

Search Engine Land

MAY 18, 2023

As you may know, Google Search may translate the title link and snippet of a search result snippet for results that aren’t in the language of the search query. Google has now updated its help document it initially added a year and a half ago to include which languages this works for. Supported languages. Those supported languages for translated search results include Bengali, English, French, German, Marathi, Portuguese, Spanish, Tamil, and Telugu.

SEO 93

SEO 93

Martech

MAY 18, 2023

While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. It’s important to have a solid strategy in place for attracting and engaging qualified attendees to ensure that your virtual event is a success.

Thought Leadership 91

Thought Leadership CRM Promotion Place 91

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Search Engine Land

MAY 18, 2023

Paid search spend is expected to reach $110 billion this year, according to a new eMarketer forecast. Search and retail media. Paid search represents 41.8% of total digital spending. If it reaches $110 billion, its growth will remain slightly higher (at 8.2%) than overall U.S. digital ad spend, which is expected to increase by 7.8%. Within search, retail media networks (RMNs) are a rising star, with 18.7% growth in retail media search.

Retail 91

Retail Advertising Advertisers 91

Martech

MAY 18, 2023

Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it will impact our marketing efforts, said Christopher Penn, chief data scientist at TrustInsights.ai, speaking at The MarTech Conference. Learn ways to scale the use of large language models (LLMs), the value of prompt engineering and how marketers can prepare for what’s ahead.

Transform 91

Transform PR Marketing Marketers 91

Hubspot Marketing

MAY 18, 2023

Imagine having a bunch of puzzle pieces scattered in different places — that's not very helpful. If you put them together, they tell a more cohesive story. Customer Data Platforms (CDPs) serve the same purpose — they gather customer data from different sources and store that data in a central place. Because this data helps businesses better understand their customers and how they behave, CDPs play an important role in helping you make informed product and marketing decisions.

Customer 90

Customer Price Health CRM 90

Social Media Examiner

MAY 18, 2023

Want to improve results on your YouTube ad campaigns? Wondering how advanced targeting can get you in front of people who are ready to buy? In this article, you’ll discover a YouTube ad targeting strategy. Why Are YouTube Ads So Effective? Google’s ad services dominate the internet. If you’re online, you’ve seen an ad that […] The post YouTube Ad Targeting: How to Maximize Your Results appeared first on Social Media Examiner.

Social Media Marketing 89

Social Media Marketing Marketing Marketers 89

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Duct Tape Marketing

MAY 18, 2023

How To Maximize The Power Of Newsletters written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Russell Henneberry In this episode of the Duct Tape Marketing Podcast , I interview Russell Heneberry. He i s a renowned digital marketing expert, digital marketing consultant, speaker, and co-author of Digital Marketing for Dummies.

Advertising 93

Advertising Advertisers CRM Education 93

Rock Content

MAY 18, 2023

As you probably know, here at Rock Content we aim to bring only what is relevant to marketers and brand owners. And, like many brands, we have a weekly newsletter to deliver to our readers, straight to the point, everything that happened during the week and how each topic impacts their strategies — we rely on the point of view of our experts in each subject for this.

CRM 85

CRM Branding Digital Marketing Product 85

Martech

MAY 18, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

Product 82

Product User-Generated eCommerce Influencer Marketing 82

Rock Content

MAY 18, 2023

In the digital ads world, artificial intelligence is far from new. For years, these platforms have been using Machine Learning and AI to identify user behavior patterns, target consumers with greater potential to purchase certain products or services, optimize campaign results, among many other functions. However, in recent months, with the popularization of platforms such as ChatGPT, MidJourney, and others, the topic has become widely discussed and we have seen the emergence of countless new so

User-Generated 81

User-Generated Advertising Advertisers Digital Marketing 81

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding