Aspiration Marketing
SEPTEMBER 7, 2023
With the rise of remote work and virtual events, webinars have become an increasingly popular way for businesses to connect with their audience and share valuable information. As such, companies worldwide are looking for ways to make engaging and thought-provoking webinars–but what's the best way to do that? Hosting a successful webinar requires more than hitting the "start broadcast" button.
Social Media Examiner
SEPTEMBER 7, 2023
Looking for a process to create quality short-form video people want to watch? Wondering how to optimize your content to appeal to more viewers? In this article, you’ll discover a strategy to create compelling short-form video for social media. Why Is Short-Form Video So Important? We live in a video-first world. If you're a creator […] The post Short-Form Video Strategy for Business With Reels and TikTok appeared first on Social Media Examiner.
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Search Engine Land
SEPTEMBER 7, 2023
Google has confirmed that the August 2023 Core Update – the second core update this year – has completed rolling out. The update started on August 22, 2023, and completed 16 days later on September 7, 2023. Why we care. Google algorithm updates are critical for all brands, businesses, and organizations to be aware of because they can impact how your site performs in search results.
Sprout Social
SEPTEMBER 7, 2023
When Meta announced the launch of Threads in early July, the tech company unveiled its plans for the fediverse, sparking conversations about the future of decentralized social media. The innovation is already gaining traction, but decentralized social media could change Web3 as we know it. But first, let’s define the concept of decentralized social media and break down the most popular platforms.
Search Engine Land
SEPTEMBER 7, 2023
TikTok is the search engine of choice for more than half of Gen Z and influences their purchase decisions more than any other platform. That’s according to a new survey from Her Campus Media, a Gen Z media and college marketing company. Why we care. Although Google dominates search in the U.S. (77.5%) and globally (83.5%), Google has acknowledged TikTok search as a growing threat.
Content Marketing Institute
SEPTEMBER 7, 2023
Scaling content operations isn’t always about creating more. It’s about getting more out of everything you do by focusing on strategy, people, processes, and then technology (yes, including AI). But how? These dozens of tips and ideas will help.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Trade Press Services Newsletter
SEPTEMBER 7, 2023
Whether you’re a business aiming to attract investors, launch a new product, or enhance your brand visibility, or an individual seeking to promote your talents or accomplishments, a well-structured and informative press kit is an indispensable tool for any company or individual looking to effectively communicate their story, achievements and value to the media, investors and the public.
Search Engine Land
SEPTEMBER 7, 2023
Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. Google has made several significant changes to GA4 since its initial release four years ago. If you’ve been procrastinating on growing your GA4 knowledge, now is the time to learn the ins and outs of the “new” analytics tool. In this guide, we’ll walk through the basics of GA4 and how you can use it.
Marketing Insider Group
SEPTEMBER 7, 2023
Ask any marketer what it takes to be a great leader, and you’ll probably get some predictable responses. Things like creative vision, decisiveness, and data-driven decision making are common leadership traits that marketers fixate on at the moment. It’s true that these are important for successful marketing. But when you’re talking about leading marketing teams, there are two absolutely critical traits that can’t slip off of the radar: inclusion and vulnerability.
Search Engine Land
SEPTEMBER 7, 2023
In this article I’ve curated some of the most commonly misunderstood elements of entity and semantic SEO, aiming to clear the fog around them. Here’s our roadmap: What are the differences between entities, topics and keywords? How do entities affect keyword research? What is a topical map? How do you do on-page optimizations in the entity paradigm?
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
SEPTEMBER 7, 2023
Salesforce has announced that it has begun executing on earlier promises to add AI-powered capabilities to the collaboration platform Slack which it acquired just over two years ago. The headline announcement, Slack AI, will be in pilot this winter. Salesforce also announced Slack Lists and Slack Workflow Builder. The artificial intelligence piece. Slack AI will offer generative AI capabilities directly within the Slack workflow.
Search Engine Land
SEPTEMBER 7, 2023
Did you know? In 2022, Black Friday online sales totaled over $9.12 billion , and Cyber Monday sales totaled over $11.3 billion. Black Friday and Cyber Monday are two of the biggest shopping days of the year in the United States. These events are a great opportunity for retailers to boost sales and generate excitement for the holiday season and for people to shop all at discounted rates.
Martech
SEPTEMBER 7, 2023
Analytics is at the heart of every business. In today’s data-driven world, data and marketing teams can no longer operate in silos, pull from disparate data sources and be constrained by the limitations of their analytics. Join data experts as they unpack the emergence of the modern marketing data stack, its impact on how data and marketing teams approach go-to-market strategies to overcome data challenges, as well as how to create a single unified customer view to maximize ROI.
Search Engine Land
SEPTEMBER 7, 2023
Google will soon require political ads to disclose when AI-generated images, videos and audio have been used. From November, political adverts must clearly feature a disclaimer when “synthetic content” is used to depict “realistic-looking people or events”, reports Bloomsberg. Why we care. Tackling fake news and enhancing online safety could boost people’s trust in the internet, which could ultimately give them more confidence to shop online.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
SEPTEMBER 7, 2023
Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. However, delivering on this promise is often more challenging than it sounds. You need the right team, data, technology infrastructure and processes to support the initial journeys. Continuous improvement is also essential to ensure that customer journeys constantly get better based on real-world performance.
Search Engine Land
SEPTEMBER 7, 2023
YouTube is binning individual ad controls for newly uploaded videos in November for the following ad types: Pre-roll Post-roll Skippable Non-skippable Moving forward, creators will only be able to decide between displaying ads before or after a video, and whether to have this option on or off. If they turn this option on, YouTube will automatically decide which ad type to display as appropriate.
Martech
SEPTEMBER 7, 2023
Google will soon require political ads to disclose when AI-generated images, videos and audio have been used. Political ads using artificial intelligence be accompanied by a prominent disclosure if imagery or sounds have been synthetically altered. The search engine explains the consequences of not adhering to its rules in the Google political content policy: “Non-compliance with our political content policies may result in information about your account and political ads being disclosed p
Search Engine Land
SEPTEMBER 7, 2023
Google now supports Site names across all languages after launching it initially for English, French, German, and Japanese languages only. Google wrote, “Today, we’re happy to announce that site names are now available in all languages where Google Search is available, on both mobile and desktop.” Site names. Site names are the title and name of the site Google shows in the search results listings.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Martech
SEPTEMBER 7, 2023
Did you know? In 2022, Black Friday online sales totaled over $9.12 billion , and Cyber Monday sales totaled over $11.3 billion. Black Friday and Cyber Monday are two of the biggest shopping days of the year in the United States. These events are a great opportunity for retailers to boost sales and generate excitement for the holiday season and for people to shop all at discounted rates.
Search Engine Land
SEPTEMBER 7, 2023
YouTube is testing longer but fewer ads on its connected TV app. The platform is hoping to improve the user experience and boost engagement for non-premium subscribers by running extended ads in the middle of videos as opposed to short ads throughout. YouTube is yet to confirm the duration of these new ads and the length of the extended ad breaks. Why we care.
CMO Network
SEPTEMBER 7, 2023
Greta Gerwig's "Barbie" is the year's highest-grossing film. Mattel's willingness to poke fun of itself gave rise to a movie classic and was smart financial decision too.
Search Engine Land
SEPTEMBER 7, 2023
As the PPC landscape continues to evolve, having the ability to predict future campaign performance is invaluable. This article will cover some of my favorite PPC forecasting techniques using Google Sheets and Vertex AI that paint a clearer picture of the future and empower clients with actionable insights. While no tool or technique can provide a 100% accurate picture of the future, the methods outlined here can show us a glimpse into the potential trajectories of PPC campaigns.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Kuno Creative
SEPTEMBER 7, 2023
Unlock your revenue potential with a RevOps consultant. Learn the top 4 signs your business needs expert guidance to mine the gold in your data.
Search Engine Land
SEPTEMBER 7, 2023
Analytics is at the heart of every business. In today’s data-driven world, data and marketing teams can no longer operate in silos, pull from disparate data sources and be constrained by the limitations of their analytics. Join data experts as they unpack the emergence of the modern marketing data stack, its impact on how data and marketing teams approach go-to-market strategies to overcome data challenges, as well as how to create a single unified customer view to maximize ROI.
Scoop.it!
SEPTEMBER 7, 2023
In today’s world of information overload, keeping up with your industry’s latest news and trends can be daunting. With so many sources of information available, it can be difficult to know which ones to trust and which are worth your time. That’s where content curation comes in. Content curation is the process of selecting and organizing information from various sources to present to your audience in a meaningful way.
Rock Content
SEPTEMBER 7, 2023
Here in the digital age, though, search engine optimization is more than just helpful to have when it comes to a brand’s ongoing marketing campaign. It’s an absolute essential for any business looking to get noticed and succeed, and this is just as much the case for local businesses as it is for global brands. Up to 97 percent of modern consumers looking for information on local businesses take to the internet to look for it.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
InTouch Marketing
SEPTEMBER 7, 2023
A marketing agency can be a huge help to a hazardous waste business that is looking to grow. A marketing agency can help do the tasks that you do not.
Set Up
SEPTEMBER 7, 2023
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Karima McDaniel , the President and General Manager for 4U by Tia, to discuss the importance of advocating for yourself, being an adaptable and flexible leader, and more. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | Is there any advice you would like to share?
Traackr
SEPTEMBER 7, 2023
Chat GPT 3 proved that AI is getting more prevalent and operable. Here’s the pros and cons it could have for your influencer program.
Fractional CMO
SEPTEMBER 7, 2023
Introduction You've taken the bold step of optimizing your existing tech stack by integrating Marketo for greater cross-functional synergy. However, a nagging doubt persists- Will integrating Marketo disrupt your other tech functionalities in the stack?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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