Hubspot Marketing
JULY 26, 2023
Earlier this month, Kim Kardashian’s apparel company Skims made headlines after closing a $270 million fundraising round, reaching a valuation of $4 billion. In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business. Skims initially launched in 2019, offering shapewear and intimates.
Aspiration Marketing
JULY 26, 2023
Are your employer's branding efforts yielding the desired results? If you're unsure, fear not because you're in the right place. Understanding how others perceive your company and how that perception impacts your overall success is crucial. Your employer brand affects the team members you hire and the companies that choose to work with you. That's why it's essential to measure the success of your branding efforts.
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Search Engine Land
JULY 26, 2023
Online dating, two-day delivery, binge-watching a series on TV. SEO is like the slow-food movement in a fast-food world. How long do you have to wait, though? This article will discuss: What are SEO “results.” The average timeframe to see results. The factors that can impact how fast you can get results from SEO. What are SEO ‘results’? First, let’s talk about what “ results ” mean before discussing how long it takes to get them.
Content Marketing Institute
JULY 26, 2023
The days of the basic marketing funnel are over. Adding an overlay of empathy lets you walk with your prospects on their never-quite-linear journey. And that’s when you’ll start seeing real, long-term relationships.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
JULY 26, 2023
At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and LinkedIn’s B2B Institute. Only 5% of your audience is “in-market” now looking to buy, so your advertising largely hits buyers who will not buy anytime soon. How can marketers be top-of-mind for buyers at whatever point they decide to buy?
Martech
JULY 26, 2023
In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. When we say contributor Alan K’necht is a long-time web analytics expert, we really mean a long time. He was working on search and analytics before nearly all of today’s tech giants existed. He attended the University of Waterloo in Canada, studying business and economics.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Buffer Marketing
JULY 26, 2023
For one week in July this year, the full Buffer team did something rather unconventional. All 80 of us paused our day-to-day work, cleared our calendars, and dedicated a whole week to projects outside of our usual tasks. It’s Buffer’s annual Build Week. Why did we do this? At Buffer, we believe that the most exceptional ideas often emerge from outside the confines of conventional work structures.
Search Engine Land
JULY 26, 2023
Meta’s ad revenue increased by 12% in the second quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q2 2023 was $31.5 billion compared to $28.2 billion in the same period in 2022. This success helped drive total Meta revenue to grow 11% year-on-year from $28.8 billion in Q2 2022 to $32 billion in Q2 2023.
Martech
JULY 26, 2023
This is the second part of a three-part series on the success elements of growth. Part 1 can be found here. While marketing does not stand alone in driving organizational growth, it plays a more prominent role than before. Its role spans the entirety of the customer journey. This makes marketing unique compared to product, sales and customer success.
Search Engine Land
JULY 26, 2023
Microsoft has begun to officially roll out dark mode for Bing Search and Bing Chat. We reported this was coming , along with support for Bing Chat in Chrome and Safari browsers. Microsoft’s Jordi Ribas posted on Twitter “We are starting to roll out desktop dark mode for Bing over the next few days.” What dark mode looks like in Bing Search.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hubspot Marketing
JULY 26, 2023
To enjoy Excel fully, you must know how to use the IF-THEN function. The IF-THEN is one of Excel’s most impressive functions, as you can use it to analyze data, draw inferences and make decisions under certain preset conditions. But what exactly are IF-THEN statements, and how can you start using them? In this guide, we’ll show you how to use IF-THEN statements to improve your mastery of Excel.
Search Engine Land
JULY 26, 2023
Search marketing has evolved rapidly in the past 12 months. This trend will likely continue to accelerate over the next two years. Automation and AI have already revolutionized the search industry, and it’s worth considering what other changes could be coming our way in the future. Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. 1.
Martech
JULY 26, 2023
Amazon Web Services announced that AWS Entity Resolution, an identity resolution service, is open to general availability for organizations of all sizes. Partner integrations are also in the works with identity companies LiveRamp and TransUnion, as well as open-source identity solution Unified ID 2.0. Best Western Hotels is among the first brands to use the service.
Search Engine Land
JULY 26, 2023
OpenAI’s AI Text Classifier is no longer available. The tool failed to accurately classify whether a human or AI wrote submitted text, the company confirmed. Page not found. The classifier page now shows a “Page Not Found – We couldn’t find the page you were looking for” message, rather than the tool. What happened. OpenAI added a note to the original blog post announcing the AI Text Classifier: “As of July 20, 2023, the AI classifier is no longer available due to i
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Hootsuite
JULY 26, 2023
The hills are alive with the sound of Instagram Reels audio. Reels are an essential component of mastering the art of Instagram in 2023 , and audio is half of the equation (the other half, of course, is video). Read on for advice and strategies for awesome Instagram Reels audio, plus answers to frequently asked questions about Reels trends, downloading, voiceovers, saving, transcription and how to use Instagram audio for business.
Martech
JULY 26, 2023
In recent years, the role of CMOs and marketing leaders has changed significantly. Originally on the hook for branding and creativity, marketers must now wear technology, data and analytics hats to prove how they impact the bottom line. Sponsored by: In this episode of the MarTech Podcast, Jenn Atkins, Dun & Bradstreet’s CMO, and Kim Davis, editorial director at MarTech, discuss how marketing leaders have evolved and how changes in technology – AI and data in particular – have not blurred th
Search Engine Land
JULY 26, 2023
In recent years, the role of CMOs and marketing leaders has changed significantly. Originally on the hook for branding and creativity, marketers must now wear technology, data and analytics hats to prove how they impact the bottom line. Sponsored by: In this episode of the MarTech Podcast, Jenn Atkins, Dun & Bradstreet’s CMO, and Kim Davis, editorial director at MarTech, discuss how marketing leaders have evolved and how changes in technology – AI and data in particular – have not blurred th
Welcome Software
JULY 26, 2023
If you're part of an experimentation team, these scenarios might hit home: Struggling to find time for real-time collaboration Finding it challenging to capture all the nuances of an idea in one place Increasing velocity = Increase in project management.until the program manager becomes the bottleneck No way to share and reference key learnings as a long-term company asset If any of these resonate with you, you're not alone.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Fractional CMO
JULY 26, 2023
Salesforce, the leading CRM platform, has revolutionized the way B2B organizations operate, delivering exceptional benefits like increased productivity and improved customer experiences. To unlock the full potential of Salesforce , a successful implementation is crucial. In this blog, we will explore top tips and best practices to ensure a seamless Salesforce implementation, empowering your business to thrive in today's competitive landscape.
Welcome Software
JULY 26, 2023
If you're part of an experimentation team, these scenarios might hit home: Struggling to find time for real-time collaboration Finding it challenging to capture all the nuances of an idea in one place Increasing velocity = Increase in project management.until the program manager becomes the bottleneck No way to share and reference key learnings as a long-term company asset If any of these resonate with you, you're not alone.
Duct Tape Marketing
JULY 26, 2023
A Comprehensive Marketing Gap Analysis for Effective Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about a new tool that we’ve created, the marketing gap analysis. This guide will help you understand the complex world of marketing and create a roadmap for success by improving your marketing strategies.
Digital Marketer
JULY 26, 2023
If you’re a store or website owner, one of your biggest goals is likely to increase customer conversions. After all, successful conversion rate optimization can make a world of difference when it comes to growing your business. What if we say you can take your struggling to store to a successful one by just making some small tweaks? Yes. There are plenty of proven tactics that can help you increase conversion rate of your store while also boosting profits.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Duct Tape Marketing
JULY 26, 2023
Why This Marketing Gap Analysis Is Your Roadmap To Success written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about a new tool that we’ve created, the marketing gap analysis. This guide will help you understand the complex world of marketing and create a roadmap for success by improving your marketing strategies.
Animalz blog
JULY 26, 2023
Manual link-building isn’t for the faint of heart. You knock on many doors, endure countless rejections, and occasionally score a few backlinks — campaign after campaign after campaign. It’s a disheartening process many content marketers have to endure. But there’s another way. Create linkable content you know people want to reference on topics that naturally attract high-quality backlinks.
Search Engine Land
JULY 26, 2023
Microsoft’s advertising business failed to perform as well as expected in the second quarter of 2023. Advertising and news search revenue rose by $86 million – an increase of 3% – including traffic acquisition costs that Microsoft pays to publishers. Meanwhile search and news advertising revenue – excluding traffic acquisition costs – was up by 8%. The company attributed the increase to higher search volume and its acquisition of Xandr , the ad-buying platform it acquired from AT&T.
Hootsuite
JULY 26, 2023
Instagram is constantly pushing the boundaries of what a photo-sharing app can be. This social network is a multi-talented queen: Sure, you can throw a cool filter on a photo, but thanks to Instagram’s many native features, you can also edit videos, buy your mom’s birthday present, start an annoying group chat, see all of the posts you’ve liked (ever), video call your coworker, start a flame war via quiz sticker, and more.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Influence & Co
JULY 26, 2023
Traditionally, high-profile publications were the yardstick by which PR measurement happened. The aim was visibility, no matter what. Even if you didn’t get a single lead from a mention, you felt great knowing your brand got a sliver of print.
Hubspot Marketing
JULY 26, 2023
With an uncertain job market, having a resume that stands out, is tailored to the job, and is well-put together has never been more critical. Here, we will guide you on how far back your resume should go when revising and editing it. The guidance varies depending on your experience, what roles you're applying to, and the types of jobs you would want.
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